The Marketing Expert Series is a marketing and branding podcast by 2Stallions, where we sit down with the people shaping marketing today, learn what's working, and help you grow your brand. Most marketing advice you find online is written by people who have never had to defend a budget, launch a brand into a crowded category, or explain a campaign that underperformed. This show is the opposite of that. Every episode is a long form conversation with someone who does the work: brand managers, marketing directors, CMOs, founders, and creators building real businesses across Malaysia, Singapore, and the wider Asia Pacific region. We ask the questions marketers actually want answered. How did you decide where to spend the money? What did you test before you committed? Which channel carried the campaign and which one wasted budget? What would you do differently if you launched it again tomorrow? WANT TO BE A GUEST OR NOMINATE SOMEONE? We are always looking for marketers and brand builders with a story worth telling. If that is you, or if someone came to mind while you were reading this, put their name forward here: tally.so/r/yPrGD8 WHY THIS SHOW EXISTS Marketing changes faster than most teams can keep up with. Platforms shift, budgets tighten, and the pressure to prove results never eases. The people who navigate that well are rarely the ones writing about it, because they are busy running campaigns. This show brings them into a room and gives them time to explain how they think, which is the part that holds up long after the platform they used has changed. WHAT WE COVER • Brand building, positioning, and brand identity • Challenger brand strategy and competing against category leaders • Marketing strategy, go to market planning, and launch execution • Consumer insight, research, and understanding customer behaviour • Influencer marketing, creator partnerships, and virtual influencers • Campaign activations, experiential marketing, and gamification • Customer engagement, loyalty programmes, and retention • AI in marketing, AI agents, and marketing automation • Performance marketing, paid media, and budget allocation • SEO, content marketing, and organic growth • Social media strategy and community building • Public relations, communications, and reputation • Retail, F&B, ecommerce, and direct to consumer growth • Marketing measurement, attribution, and reporting to leadership • Agency and client relationships, briefs, and creative process • Building marketing teams and growing a marketing career WHO THIS IS FOR Marketing managers and brand managers who want to hear how peers at other companies solve the same problems. Agency teams looking for perspective from the client side. Founders who are doing the marketing themselves and want a shortcut through the expensive lessons. Students and early career marketers who want to understand what the job actually involves before they are three years into it. If you have ever sat in a meeting wondering whether anyone else finds this as hard as you do, this show is for you. ABOUT 2STALLIONS 2Stallions is an award winning marketing agency with offices in Singapore and Kuala Lumpur, working with brands across Southeast Asia on search, paid media, content, social, creative, web development, and marketing automation. We are a Google Partner, an official TikTok Marketing Partner, and a Shopify Partner. MORE FROM 2STALLIONS Website: 2stallions.com Marketing Expert Series archive: 2stallions.com/mxs/ Blog: 2stallions.com/blog/ LinkedIn: www.linkedin.com/company/2stallions/ Instagram: www.instagram.com/2stallionsdigital/ Facebook: www.facebook.com/2Stallions/