5:19
Creating Iconic Advantage
Soon Yu
0:40
Creating Iconic Advantage: Don't Just Milk the Cow, Butter It Up!
1:11
Iconic Franchise Management
1:58
What Makes Something Iconic?
2:18
"What's a Signature Element?" Soon Yu, Author of Iconic Advantage
21:13
What Makes A Brand Really Stick? - Soon Yu on NASDAQ
2:07
Lessons from Making $5/hour at Crate and Barrel - Soon Yu at DIG SOUTH Tech Conference 2018
2:52
Soon Yu - Don't Chase the New, Innovate the Old
44:01
How Great Retailers Build Great Brands: Iconic Advantage - Soon Yu
5:58
Soon Yu - Key Concepts of Friction - CCE 2020
36:15
Moments Matter...Make Yours Iconic - Soon Yu - The Smart Manufacturing Textile 4.0 Forum