1:58
Decision-Making Unit – Part 0 – Entrepreneurship 103 – Introduction to DMU
MIT Bootcamps
4:51
Decision-Making Unit – Part 1 – Entrepreneurship 103 – Primary Roles in the DMU
4:57
Decision-Making Unit – Part 2 – Entrepreneurship 103 – Additional Roles in the Decision-Making Unit
5:35
Decision-Making Unit – Part 3 – Entrepreneurship 103 – Yan Liu and TVision
3:15
Decision-Making Unit – Part 4 – Entrepreneurship 103 – Welcoming Yan Liu of TVision Insights
3:12
Decision-Making Unit – Part 5 – E-ship 103 –TVision's Primary Customer Decision Making Roles
4:52
Decision-Making Unit – Part 6 – Entrepreneurship 103 – TVision's Additional Customer DMU Roles
5:37
Decision-Making Unit – Part 7 – Entrepreneurship 103 – Veto Power Holders in TVision's Customer DMU
6:16
Decision-Making Unit – Part 8 – Entrepreneurship 103 – Identifying Primary Customer Decision Makers
6:33
Decision-Making Unit – Part 9 – E-ship 103 – Identifying Additional Customer Decision Makers
1:45
Decision-Making Unit – Part 10 – Entrepreneurship 103 – Summary of DMU TVision Case Study
1:30
Mapping the Customer Acquisition Process – Part 0 – Entrepreneurship 103 – Introduction
5:20
Mapping the Customer Acquisition Process – Part 1 – Entrepreneurship 103 – Windows of Opportunity
4:59
Mapping the Customer Acquisition Process – Part 2 – Entrepreneurship 103 – Introduction to Triggers
2:52
Mapping the Customer Acquisition Process – Part 3 – Entrepreneurship 103 – Lead Generation
0:39
Mapping the Customer Acquisition Process – Part 4 – Entrepreneurship 103 – Access to Influencers
1:32
Mapping the Customer Acquisition Process – Part 5 – Entrepreneurship 103 – Pre-Purchase Planning
4:54
Mapping the Customer Acquisition Process – Part 6 – Ent 103 – Purchasing, Installation, Getting Paid
1:00
Mapping the Customer Acquisition Process – Part 7 – Entrepreneurship 103 – Purchasing
1:49
Mapping the Customer Acquisition Process – Part 8 – E-ship 103 – Yan Liu's Updates on TVision
4:18
Mapping the Customer Acquisition Process – Part 9 – E-ship 103 – Customer Acquisition at TVision
5:05
Mapping the Customer Acquisition Process – Part 10 – Entrepreneurship 103 – Lead Gen at TVision
4:00
Mapping the Customer Acquisition Process – Part 11 – E-ship 103 – Pre-Purchase Planning at TVision
4:32
Mapping the Customer Acquisition Process – Part 12 – E-ship 103 – Purchasing Process at TVision
5:15
Mapping the Customer Acquisition Process – Part 13 – E-ship 103 – Installation Process at TVision
1:27
Mapping the Customer Acquisition Process – Part 14 – E-ship 103 – Yan Liu's Process Break-Down
1:52
Mapping the Customer Acquisition Process – Part 15 – E-ship 103 – Identifying Your Process
3:44
Mapping the Customer Acquisition Process – Part 16 – E-ship 103 – Development of TVision's Process
3:20
Mapping the Customer Acquisition Process – Part 17 – E-ship 103 – Building Personal Relationships
2:51
Mapping the Customer Acquisition Process – Part 18 – Entrepreneurship 103 – Process Pitfalls
2:09
Mapping the Customer Acquisition Process – Part 19 – Entrepreneurship 103 – Final Thoughts
0:22
Business Model – Part 0 – Entrepreneurship 103 – Business Model Introduction
5:34
Business Model – Part 1 – Entrepreneurship 103 – Importance of Business Model
2:22
Business Model – Part 2 – Entrepreneurship 103 – Business Model Framework – Customer
1:50
Business Model – Part 3 – Entrepreneurship 103 – Business Model Framework – Value Creation
0:33
Business Model – Part 4 – Entrepreneurship 103 – Business Model Framework – Competition
3:27
Business Model – Part 5 – Entrepreneurship 103 – Business Model Framework – Distribution
1:22
Business Model – Part 6 – Entrepreneurship 103 – Business Model Framework Summary
8:07
Business Model – Part 7 – Entrepreneurship 103 – Marwan Aboudib, Co-Founder/CEO, Tekuma
6:04
Business Model – Part 8 – Entrepreneurship 103 – Marwan discusses Tekuma
3:42
Business Model – Part 9 – Entrepreneurship 103 – How Tekuma Chose Its Business Model
3:47
Business Model – Part 10 – Entrepreneurship 103 – Tekuma's Subscription Model
3:31
Business Model – Part 11 – Entrepreneurship 103 – Testing Your Business Model
6:05
Business Model – Part 12 – Entrepreneurship 103 – Tekuma's Continued Tests of Its Business Model
2:39
Business Model – Part 13 – Entrepreneurship 103 – Marwan's Advice for Learners
0:11
Business Model – Part 14 – Entrepreneurship 103 – Business Model Conclusion
4:47
Pricing – Part 0 – Entrepreneurship 103 – Introduction to Pricing
2:28
Pricing – Part 1 – Entrepreneurship 103 – 1st Principle of Pricing
1:44
Pricing – Part 2 – Entrepreneurship 103 – 2nd Principle of Pricing
3:23
Pricing – Part 3 – Entrepreneurship 103 – 3rd Principle of Pricing
11:01
Pricing – Part 4 – Entrepreneurship 103 – 4th Principle of Pricing
4:14
Pricing – Part 5 – Entrepreneurship 103 – 5th Principle of Pricing
2:30
Pricing – Part 6 – Entrepreneurship 103 – 6th Principle of Pricing
3:21
Pricing – Part 7 – Entrepreneurship 103 – Summary of Pricing Framework
4:08
Pricing – Part 8 – Entrepreneurship 103 – Aman Advani and Kit Hickey of Ministry of Supply
6:00
Pricing – Part 9 – Entrepreneurship 103 – The Formation of Ministry of Supply
Pricing – Part 10 – Entrepreneurship 103 – Kit Breaks Down Ministry's Value Proposition for Pricing
3:45
Pricing – Part 11 – Entrepreneurship 103 – Kit Breaks Down Ministry's DMU/DMP for Pricing
2:25
Pricing – Part 12 – Entrepreneurship 103 – Kit Breaks Down Ministry's Type of Customers
8:30
Pricing – Part 13 – Entrepreneurship 103 – Thinking About Pricing at Your Startup
2:37
Pricing – Part 14 – Entrepreneurship 103 – Final Advice on Entrepreneurial Pricing
Lifetime Value – Part 0 – Entrepreneurship 103 – Introduction
6:44
Lifetime Value – Part 1 – Entrepreneurship 103 – Definition of LTV and COCA
4:35
Lifetime Value – Part 2 - Entrepreneurship 103 – Revenue Side of LTV
4:10
Lifetime Value – Part 4 – Entrepreneurship 103 – Time Aspect of LTV
5:52
Lifetime Value – Part 5 – Entrepreneurship 103 – Retention Rate and Lifetime of the Product
4:44
Lifetime Value – Part 6 – Entrepreneurship 103 – Cost of Capital in LTV Equation
Lifetime Value – Part 7 – Entrepreneurship – Summary to the LTV Equation
Lifetime Value – Part 8 – Entrepreneurship 103 – Welcoming Dan Wiese and Alessandro Babini of Humon
9:32
Lifetime Value – Part 9 – Entrepreneurship 103 – The Formation of Humon
2:06
Lifetime Value – Part 10 – Entrepreneurship 103 – Recap of Humon's Beachhead, End User, Value Prop
6:32
Lifetime Value – Part 11 – Entrepreneurship 103 – Humon's LTV for One-Time Charge Revenue Stream
6:24
Lifetime Value – Part 12 – Entrepreneurship 103 – Humon's LTV for Recurring Revenue Stream
4:11
Lifetime Value – Part 13 – Entrepreneurship 103 – Humon Puts the Profits Together for the LTV
4:55
Lifetime Value – Part 14 – Entrepreneurship 103 – Net Present Value of Humon's Profits
Lifetime Value – Part 15 – Entrepreneurship 103 – Getting Started in Estimating Your LTV
3:28
Lifetime Value – Part 16 – Entrepreneurship 103 – Humon's Assumptions for Its Gross Margin
3:17
Lifetime Value – Part 17 – Entrepreneurship 103 – Once You Know Your LTV, Is That Enough?
0:30
Customer Acquisition Cost – Part 0 – Entrepreneurship 103 – COCA Introduction
6:55
Customer Acquisition Cost – Part 1 – Entrepreneurship 103 – COCA Introduction
5:14
Customer Acquisition Cost – Part 2 – Entrepreneurship 103 – Map the Sales Process
Customer Acquisition Cost – Part 3 – Entrepreneurship 103 – Concrete Steps to COCA
5:42
Customer Acquisition Cost – Part 4 – Entrepreneurship 103 – COCA At Your Steady State
3:18
Customer Acquisition Cost – Part 5 – Entrepreneurship 103 – Humon Returns to Discuss COCA
Customer Acquisition Cost – Part 6 – Entrepreneurship 103 – Map of Humon's Sales Process
2:35
Customer Acquisition Cost – Part 7 – Entrepreneurship 103 – Humon's Longterm Sales Strategy
3:51
Customer Acquisition Cost – Part 8 – Entrepreneurship 103 – Humon's Cost of Customer Acquisition
Customer Acquisition Cost – Part 9 – E-ship 103 – Defining the Short, Medium, and Long term at Humon
Customer Acquisition Cost – Part 10 – E-ship 103 – Comparing Humon's COCA and LTV Over Time
Customer Acquisition Cost – Part 11 – Entrepreneurship 103 – How Can You Decrease Your COCA?
Customer Acquisition Cost – Part 12 – Entrepreneurship 103 – How to Decrease Your Sales Cycle
Customer Acquisition Cost – Part 13 – Entrepreneurship 103 – Closing Thoughts on COCA and LTV
6:03
Pricing – Part 9 – Entrepreneurship 103 – More from Aman and Kit on Ministry of Supply
