0:30
Customer Acquisition Cost – Part 0 – Entrepreneurship 103 – COCA Introduction
MIT Bootcamps
6:55
Customer Acquisition Cost – Part 1 – Entrepreneurship 103 – COCA Introduction
5:14
Customer Acquisition Cost – Part 2 – Entrepreneurship 103 – Map the Sales Process
5:35
Customer Acquisition Cost – Part 3 – Entrepreneurship 103 – Concrete Steps to COCA
5:42
Customer Acquisition Cost – Part 4 – Entrepreneurship 103 – COCA At Your Steady State
3:18
Customer Acquisition Cost – Part 5 – Entrepreneurship 103 – Humon Returns to Discuss COCA
5:05
Customer Acquisition Cost – Part 6 – Entrepreneurship 103 – Map of Humon's Sales Process
2:35
Customer Acquisition Cost – Part 7 – Entrepreneurship 103 – Humon's Longterm Sales Strategy
3:51
Customer Acquisition Cost – Part 8 – Entrepreneurship 103 – Humon's Cost of Customer Acquisition
4:57
Customer Acquisition Cost – Part 9 – E-ship 103 – Defining the Short, Medium, and Long term at Humon
3:21
Customer Acquisition Cost – Part 10 – E-ship 103 – Comparing Humon's COCA and LTV Over Time
3:27
Customer Acquisition Cost – Part 11 – Entrepreneurship 103 – How Can You Decrease Your COCA?
4:11
Customer Acquisition Cost – Part 12 – Entrepreneurship 103 – How to Decrease Your Sales Cycle
4:18
Customer Acquisition Cost – Part 13 – Entrepreneurship 103 – Closing Thoughts on COCA and LTV