Check out these Gretsch videos featuring Chet Atkins! A musician, songwriter, producer, record-company executive and highly sought-after sideman, Atkins was a key architect of the “Nashville sound,” which eschewed fiddle and steel guitars in favor of more pop-oriented stylings that could compete in the rock/pop-dominated ’60s marketplace. The Gretsch model bearing Atkins’ name was present at the birth of rock ‘n’ roll, and popular and influential players such as Eddie Cochran and Duane Eddy used the model extensively. The Chet Atkins Hollow Body model quickly found itself at the very forefront of rock ‘n’ roll and rockabilly—a potent look, sound and tradition that continues today. More About Chet Atkins: www.gretschguitars.com/artists/chet-atkins-profile SUBSCRIBE NOW: youtube.com/user/gretschguitars?sub_confirmation=1 SHOP GRETSCH GUITARS: gretschguitars.com/gear?sort=new About Gretsch: With its emphasis on hand-craftsmanship and commitment to quality over a storied 135 years and counting, Gretsch has pioneered new designs and manufacturing techniques, winning endorsements from some of the music industry’s most respected artists, including Chet Atkins, Eddie Cochran, Billy Duffy, Bono, Duane Eddy, George Harrison, Brian Setzer, Stephen Stills and Malcolm Young. Connect with GRETSCH: Visit GRETSCH GUITARS WEBSITE: gretschguitars.com/ Follow GRETSCH GUITARS on INSTAGRAM: www.instagram.com/officialgretsch/ Like GRETSCH GUITARS on FACEBOOK: www.facebook.com/GretschGuitars Follow GRETSCH GUITARS on TWITTER: twitter.com/GretschUSA youtube.com/user/gretschguitars