Crisis Management Optics: Why Transparency is Key During a Crisis

Shop local shaming and small business messaging missteps

How to Stand Out Without Following Trends

CEO Entrepreneur Cruise 2018 with Messaging and Optics Speaker Loren Weisman

Messaging and Optics Strategist Loren Weisman YouTube Intro

PR and Marketing Reach: Ways to Earn Free Publicity

Pay to Win Awards Are Getting Worse

First Discovery steps I take with clients and onboarding approaches

Amazon best selling book claims and the 16,000 book categories

What is a brand communications and optics strategist?

An artificial intelligence statement. What I use AI for and what I do not

Google it or googling it does not provide authority answers

Brand messaging mission statement and message methodology

Royal Purple Cushion review from Loren Weisman from FSG

Where has all the vetting gone?

TikTok Security Risks Worth Knowing About

Author or Prompthor: Who Wrote These Books?

Amplified authentic opinions and intelligence to consider

Are most motivational and business coaches bad for you?

Raw Tribute to My Deaf Uncle Rod: Memories & Lessons

Back Waxed & the bloopers. Brand Communications & Optics Strategist

Strategic patience and pressure when preparing a launch

Fake Amazon reviews and ways to see through them