HUGO Your Way | Spring/Summer 2025

Spring Summer 2023 Campaign | HUGO Your Way | HUGO

Fall Winter 2023 Campaign | HUGO Your Way | HUGO

#HUGOYourWay: Streetwear-Styles von HUGO Blue bei Modehaus Leffers

The best way to lose a phone #LiamLawson 📱#HUGOYourWay | #VCARB

When you find your new work bestie on the HUGO shoot 🫶 #HUGOYourWay

When the jeans really are the whole look #HUGOYourWay

You can’t rush a main character moment 💫 🤳 #HUGOYourWay

HUGO takes Tokyo: where tradition and exhilaration meet this F1 season #HUGOYourWay

Is there anything @fernandolindez_ can’t do? 📸 ✨#HUGOYourWay

Insane wrapping skills 🎁 #HUGOYourWay #FernandoLindez

Thanks, it’s HUGO 😘 #rizhouari #HUGOYourWay

Baggy jeans make the look 👸 #HUGOYourWay

Is this thing on? 🎙️ @leighannepinnock #HUGOYourWay

Roses are red and HUGO is too... 🌹 #HUGOYourWay

Catching up with #LennonGallagher on set ☕🍩 #HUGOYourWay

What’s your vibe? #JeanCarloLeon #HUGOYourWay

What will you do on your next beach day? #HUGOYourWay

When the fit is this 🔥 the work itself is secondary #HUGOYourWay

HUGO denim is a whole vibe with #OliviaHirst 💫 #HUGOYourWay

The ocean called, we answered. Denim is here to stay 🌊 #HUGOYourWay

Behind the scenes of our new-season campaign with #JeanCarloLeon #HUGOYourWay

Fresh HUGO x RB heat for the streets ❤️ #LiamLawson #IsackHadjar #HUGOYourWay

Finish this sentence: My style says... 🗣 #HUGOYourWay

Stay tuned for something special. Any guesses? #SingaporeGP #HUGOYourWay 👖 🏎️✨

Here for this monochrome moment #JeanCarloLeon #HUGOYourWay

In her HUGO x Les Benjamins era #SabrinaLan #LesBenjamins #HUGOYourWay ❤️

#JeanCarloLeon takes a spin around the Hard Rock Stadium #HUGOYourWay #FordReturns #F1PirelliHotLaps

HUGO GARAGE has dropped on Roblox. 🚨🎮🏁 Explore it with #Chad🦒 #HUGOYourWay #Roblox

Mega weekend at Silverstone thanks to VCARB and @hugo! 🔥 #HUGOYourWay #ad

Off track, on point: Serving 🔥 HUGO style at Silverstone #HUGOYourWay

Ready to put your intuition to the test? 👀 #FernandoLindez #HUGOYourWay

The BTS vs the result 📸 On set in London 💂 #HUGOYourWay

HUGO suiting + #JeanCarloLeon = THE style standard #HUGOYourWay

One suit, four ways. Style maverick #Jashlem masters HUGO suiting versatility #HUGOYourWay

Framing it their way #LiamLawson #IsackHadjar #VCARB #HUGOYourWay