An Industrial Designer with a Passion for Horology. Welcome!

Here I independently write and publish weekly articles about the Art and Design of Wristwatches. Celebrating what makes them tick. The aim of this page is to be an archive for new & experienced members of the watch community. Please feel free to contact me below for any enquiries or business proposals.

"Industrial Designers not only focus on the appearance of a product but also on how it functions, is manufactured and ultimately the value and experience it provides for users." - IDSA - Industrial Designers Society of America.


IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=kdQnc... Has Panerai Finally Listened to Us? From smaller sized Luminors to more refined cases, for the first time in a long time I have been really wanting to talk about Panerai’s Novelties. Just over a year ago I mentioned many of the same points we have all been talking about and now it seems like they have been quietly building. Enjoy the video!

4 hours ago | [YT] | 39

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=NSj-L... Why Did Rolex Release the “Perpetual” Padellone? I decided to cover the world of Annual Calendars this week and went a bit deeper. Was this purely a vanity project? Arguably one of their oldest. Or could these be creating a greater industry opportunity, bringing more eyes to the Calendar complication? I think there’s more going on behind the scenes. Also took the design back by removing the Arabic Numerals and placing the Rolex logo underneath the Date windows (like the ref. 8171) Enjoy the video!

1 week ago | [YT] | 25

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=p9pNt... After the Hype - Let’s Talk About the Return of Tudor's North Flag. A very pleasant surprise seeing the return of this oddity and compared to its predecessor, it is now a more svelte watch with (arguably) a more practical complication. Think what I like most about it is even after all this time, it still doesn’t “fit in” with the rest of the catalogue. And yes, I had a bit of fun playing around with a few things... Enjoy the video!

2 weeks ago | [YT] | 201

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=AMxwt... Why is the Aqua Terra still Omega’s Best Kept Secret? (+10 Modern Examples) Geneva Watch Days is in full swing (and I am currently on the other side of the world taking a few weeks off) so I've put this one together around a watch that I believe even Omega undervalues. Also shared 10 of the very best (in my opinion) that are well worth looking into. Enjoy the video!

4 weeks ago | [YT] | 260

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=62HV_... Blancpain’s New 70th Anniversary Bathyscaphe (No, it’s not a Seiko) For the first time we are seeing the return of a Skin Diving Legend! I feel it is my duty to talk about it (because I am a reissue diehard) But as beautiful as this watch is, there are more than a few things to criticise. The most serious element of all though? Why the Leather Strap? Enjoy the video ;)

1 month ago | [YT] | 295

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=5K_mI... What Are The Best Watch Releases of 2026… so far? I have missed uploading this one by a few weeks (since we are part way through Q3) but hey! Here’s a selection of 40+ pieces in a quick and dirty video covering some of the best we’ve seen this year, from entry-level to haute horology. The common theme? Much like 2019, it feels like brands aren’t trying to keep up with trends anymore and it’s so good seeing sheer variety again. Enjoy the video!

1 month ago | [YT] | 181

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=kpPtO... Size Matters - Why Are So Many Popular Watches Getting Smaller? “Mid-Size” felt like a trend a few years ago and now feels almost like a requirement. If a new watch does not have a companion piece in a smaller size… the perception is you’re sort of falling behind. This video I wanted to quickly tackle points about what has helped cause this change. From unisex to different markets, vintage influences to fashion over function. Enjoy the video!

1 month ago | [YT] | 215

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=ABC46... The Black Bay One + Why it’s Beating the Oyster Perpetual at its Own Game? The OP is now extremely sought after and in contrast, the BBOne is a Tudor property that has been quietly in the background compared to their Divers, GMT’s and Chrono’s. It really is an underrated gem, especially considering the work that has gone into re-engineering their cases, crowns, bracelets and clasps… it also happens that their simplest Oyster design is celebrating a big milestone this year and I thought it was time to give it some love. Above is a concept I’ve thrown together harkening back to a more classic “Oyster Prince” look. Enjoy the video!

2 months ago | [YT] | 280

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=HosMV... Are Military “MilSpec” Watches Still Popular or Played Out? A couple of years ago, it felt like new additions of Military inspired watches were everywhere. We could not go a few weeks before another addition landed. From simple field watches to the more detailed divers and technical chronographs, no matter the price, brands would offer them. Nowadays, their launches are fewer in number. Could it be that the novelty has worn off or that brands aren’t making what we’d like to see? Are MilSpec pieces just not as cool anymore? Enjoy the video!

2 months ago | [YT] | 244

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=RaDQR... What are the Best & Worst Omega Watches of the Last 5 Years? (30+ Releases) Thought it high time to put together a quick compilation of some of the Greatest Hits Omega has given us since 2020. From the Speedmasters that we know and love to some of the best outliers, it is quite staggering to see all their variety in one place. Enjoy the quick refresher video!

2 months ago | [YT] | 177