IDGuy

NEW VIDEO:https: www.youtube.com/watch?v=0t_EQr-cBnk Tudor’s 39mm Chrono + Why the “Bumblebee” is More than Meets the Eye. Socials have been buzzing with the news about the launch of this new yellow dial. Beyond the change in size and lack of rivet bracelet, there are so many details to the piece that it’s taken me a day to try and find them all. From a new bezel insert, thinner bezel ring, larger triangle on the dial and larger sub-dials… these are just the tip of the iceberg. The first 39mm Chrono the brand has produced in years… and it’s a gem! Enjoy the video

1 day ago | [YT] | 191

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=nl4d7... The Breitling Navitimer Has Always Had One Fatal Flaw (and it’s complicated) Our watch space is not as fascinated about Breitling and their Legendary chronograph compared to the many other significant names. The cruel irony is that what made this watch so popular when it first launched in the 1950’s is also what makes it polarising today. The Question: Could Breitling ever turn this around? With models like the most recent "Aramco F1" collaboration, we can assume that change is coming? Enjoy the video!

3 days ago | [YT] | 136

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=HAuT5... Is Rolex Busy Making a "Mid-Size" Explorer II? Do not be fooled by the Polar white dial you see in front of you, this is a 40mm Mockup. Over the last few years we’ve seen how the brand has been playing around with proportions, adding subtle improvements across the professional line. Many of us have been asking whether the 42mm Exp2 is going to be next. Judging how the humble Explorer has gone up, down and up again… it’s only a matter of time ;) Enjoy the video!

1 week ago | [YT] | 254

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=VsxZn... Controversial or Refreshing? My AP x Swatch “Royal Pop” In-Depth Critique. When two brands from very different areas of the industry come together to collaborate, it’s always good fun. Seeing how they have taken the Pop Swatch and combined it with the Pop Art Movement of the 60’s, it’s inspired. But hype being the name of the game here, no doubt, was it a good idea to subvert our expectations with a Pocket Watch? Enjoy the video!

3 weeks ago | [YT] | 99

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=VlPI1... Watch Brands have a “Handset" Issue (that we don’t talk about) We often feel that brands dig too heavily into using specific handset motifs with their pieces, and some brands are bigger culprits than others here. The positive is that the pieces are more recognisable to the public, the negative is that these design styles can be too played out at times. Regardless, the incorrect choice of hand can either make or break the look of a watch. Do we feel that brand association with hand styles has gone too far, making the pieces more closely linked to the name but affecting the overall design integrity of the watch? Enjoy the video!

4 weeks ago | [YT] | 214

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=1OZr_... Omega’s Next Bond Watch Release? + What Do We Know. In less than a month, Omega could have something up their sleeves for the launch of "007 First Light”. It’s been spotted that a unique Seamaster Chronograph (Q-Watch) has been carefully modelled for the game with a custom strap and dial. Since this is James Bond and the first time we’ve seen an “Official” Bond watch in what must be five years, Omega might use the arrival of this new game as a springboard to release a new watch (or several). Too far fetched? Enjoy the video!

1 month ago | [YT] | 289

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=GKlYe... Watches & Wonders 2026 Roundup + What Are The Best Novelties? Decided to try something different this year and compress all of the standouts from W&W’s in a short form video. I think the above perfectly sums up how differently brands took the event. Zenith with their watchmaking (furthering my love of the GFJ) Rolex adapting Alighiero e Boetti’s art style into a stunning motif dial and Tudor dropping a weird and wild Monarch that covers many generations of the brand in one piece. Enjoy the video!

1 month ago | [YT] | 202

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=aFr63... Rolex’s (Official) Oyster "100 Years" Model + What Do We Know? Looks like we’ll be getting a Two-Tone OP to mark this occasion BUT I’ve gone with the more conservative option for this post… it could be using the metal in a more dynamic way (only on the bezel or on the outside links of the bracelet) So, sizes? 41, 39 and 36? Will a black dial be the only option? Will there be more models given to us with “100 Years” on their dials? Enjoy the video!

1 month ago | [YT] | 202

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=IycWF... Understanding the Rise, Fall & Revival of Universal Genève. Quite the big surprise to kick-off this years new watch announcements and I had a great time covering this name for the first time on the channel. Think we’re all impressed that they have delivered everything from their icons like the Polerouter & Compax to the more obscure Cabriolet and Disco Volante. The questions we need to ask: Who are these pieces aimed towards? Are their prices competitive or too zealous? Enjoy the video!

1 month ago | [YT] | 128

IDGuy

NEW VIDEO: https://www.youtube.com/watch?v=cfry1... Why is “Entry-Level” Longines Killing Their Competition? From the recent announcement of the Hydroconquest 39 to the Spirit Pilot and Ultra-Chron Classic, it seems that for months Longines has been dropping some fantastic pieces. And when we factor in their attention to detail, price and designs… it’s not hard to understand why. Enjoy the video!

2 months ago | [YT] | 255