Welcome to MBA 360° with Barbara Coward — expert guidance for ambitious MBA applicants who want to stand out and get accepted to top business schools. 🎓

Barbara Coward is a former MBA admissions director, MBA recruiter, and founder of MBA 360° Admissions Consulting. With over 20 years of experience in admissions strategy, she has helped candidates gain acceptance to elite programs including Stanford GSB, Harvard, Wharton, Booth, Kellogg, INSEAD, and more.

Barbara is also the author of It’s Not About You: Insider Strategies for Elite MBA Applicants, a groundbreaking guide to understanding how admissions decisions are really made.

On this channel, you’ll find actionable advice on MBA essays, interviews, school selection, personal branding, leadership stories, and application strategy — all based on what admissions committees actually look for.

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