Based in Los Angeles, The Pretty Cult is a female-owned lifestyle brand founded in 2015 by Arielle Salsa. Rooted in rock and hard rock culture, TPC creates inclusive, music-driven designs inspired by stage style, film, and self-expression. With a strong global community, festival presence, and creator collaborations, The Pretty Cult blends authenticity, female representation, and intentional witchcraft into everything it creates.


The Pretty Cult

#BTS video of the owner Arielle creating a show piece for artist ‪@LexiLayne‬

youtube.com/shorts/N66S2hEFhQ...

1 week ago | [YT] | 0

The Pretty Cult

We have a handful of style guides we’ve created with a few of our favorite artists on our editorial page ‪@hausofcvlt‬ (if you aren’t following that page you should! Lots of music and band interviews!)

Here’s a past style guide here!

Welcome to ‘Artist Spotlight’ our new series where we introduce you to fresh and exciting artists you need to hear now!

In an exclusive interview, we sat down with Haunter vocalist @lucylenoirrr to discuss the band’s musical influences, their latest EP ‘Gameboy’ and working with Grammy-nominated producer @tylersmyth, as well as LeNoir’s tattooing career, dream collaborations, style inspirations, and so much more. 

Additionally, we asked LeNoir to pick a few of her favorite TPC items from our store and provide a style guide. Read the interview and view the style guide here!

www.theprettycult.com/blogs/haus-of-cult/artist-sp…

1 month ago | [YT] | 2

The Pretty Cult

Introducing Cult Couture: A Rebirth & Return
What started as a humble passion project in 2015, The Pretty Cult has grown to become something bigger than I ever could have imagined and has traveled to some of the furthest corners of the world, with many of our loyal followers along for the ride since the very beginning. As we are constantly evolving and expanding our offerings, I am proud to reveal our latest venture, Cult Couture, and invite you to step into this exciting new chapter with us.
Cult Couture is a high-end luxury apparel and accessory line, offering the most elevated designs in the brand’s history, while ushering in a return to our early roots of providing custom, one-of-one items, handcrafted with increased precision and a touch of opulence. As the brand has expanded its global footprint over the years, I am constantly traveling, finding myself immersed in so many magnificent cultures and distinct regional styles. Whether it’s sophisticated Japanese streetwear culture or classic European medieval flair, Cult Couture is a love letter to everything that feeds my creative spirit.
Think of Cult Couture as an extension of The Pretty Cult, and rest assured that while we are steadfast in this new pursuit, we will remain equally committed to offering the signature items you have come to know and love over the years.
This is a Rebirth. This is a Return. And this is… Cult Couture.

VOL I Releasing Friday February 27

-Arielle Modry-Salsa (Satan’s Seamstress)

2 months ago | [YT] | 3

The Pretty Cult

We had the honor of costuming designing and styling the creatures for ‪@HolyWars‬ newest video Ceremony - Watch Below!

2 months ago | [YT] | 1

The Pretty Cult

ATTENTION HOLIDAY SHOPPERS

4 months ago | [YT] | 1

The Pretty Cult

Few more days to shop our Halloween 🎃 sale!

No code needed!

20% Off The Entire Site + 25% Off All Tees!

www.theprettycult.com/

6 months ago | [YT] | 3

The Pretty Cult

We’ve teamed up with ‪@kittiechannel‬ to giveaway Aftershock tickets + merch from our collab line!

Follow the link below to enter!
www.instagram.com/p/DO_bdFnCZSU/?igsh=MW5oMHIydnp0…

7 months ago | [YT] | 3

The Pretty Cult

We’re switching things up a bit and putting our trusty co-host Alessandro in the guest chair in honor of his band House Of Blue Leaves’ return and new music.

7 months ago | [YT] | 0

The Pretty Cult

We are excited to announce that The Pretty Cult will be co-presenting the Los Angeles date of ​⁠Thousand Below’s Buried In Jade’ North American headline tour @theechola on Saturday September 13th w/ support from @avianaswe ‪@itstruenorth‬ and @dreamwake.ct !

To mark the occasion, we’re giving away a free pair of tickets to the show to one lucky winner head to our Instagram to enter!

www.instagram.com/p/DNyT-_OUrRm/?igsh=M2VzcjR4OHBy…

8 months ago (edited) | [YT] | 2

The Pretty Cult

You deserve a treat 😎

NO CODE NEEDED!

www.theprettycult.com

8 months ago | [YT] | 2