Nohemie and Co

Lawrd have mercy. If I have to hear another member of the diaspora cry over some land dispute, I really dunno what I will do to myself🤯

Property scams don’t happen because people are careless — they happen because people skip verification.

#NandCoPod #NohemieCo #DiasporaPlaybook #AfricaInvesting #BuildingInAfrica #AfricanEntrepreneur #EmergingMarkets

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2 days ago | [YT] | 16

Nohemie and Co

I recently entertained pursuing my MBA at Oxford or Insead, to narrow my dating pool prospects (LOL).

Oh you thought I was going to do it the 3 letters and pay $100K to learn from 10+ years of experience in building startups in Congo? Nawwwww!

Controversial take: Your Western education is overrated for African markets.

Street smarts > business school here.

🎓 My fellow MBA grads who moved back to the continent—are you using your degree or unlearning it? Honest answers only.




#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook

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5 days ago | [YT] | 37

Nohemie and Co

The cousin-as-agent strategy is the most expensive mistake diaspora founders make.

My rule of thumb in an informal (African) market is: only hire family members based on a moral debt. Meaning, a trust system that goes back generations, so that social collateral can be applied.

#NandCoPod #NohemieCo #DiasporaPlaybook #AfricaInvesting #BuildingInAfrica #AfricanEntrepreneur #EmergingMarkets

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1 week ago | [YT] | 18

Nohemie and Co

I've watched dozens of diaspora friends come back and fail.

Here are the exact mistakes they all make. I've made them too, so don't feel like you're alone in this.

Save this if you're planning to return and build.

📍 Share with someone moving back to the African continent.



#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook

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1 week ago | [YT] | 48

Nohemie and Co

If you can’t explain your unit economics in one page,
the market will explain it to you — painfully.

In the world of artificial intelligence, there's no excuse for us as Africans to not do market research before executing based on assumption, or worse, based on what your aging parents tell you.

Ps. No shade towards the elderly, but we need to be realistic that our parents grew up in the African continent in a very different post-colonial environment than what it is today.

#NandCoPod #NohemieCo #DiasporaPlaybook #AfricaInvesting #BuildingInAfrica #AfricanEntrepreneur #EmergingMarkets

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1 week ago | [YT] | 18

Nohemie and Co

Stop trying to be the next Uber for Africa. Start trying to be the next rice or sugar or oil distributor. That's where the real money is. 💡


#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook

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2 weeks ago | [YT] | 63

Nohemie and Co

Lagos ≠ Nairobi ≠ Kinshasa.

If your strategy doesn’t change by city, you don’t have a strategy.

Africa rewards operators who understand cashflow, currency, chaos, and contextualized nuances in cultures — not vibes.

This is what I wish someone told me before I built in Congo & Kenya.

#NandCoPod #NohemieCo #DiasporaPlaybook #AfricaInvesting #BuildingInAfrica #AfricanEntrepreneur #EmergingMarkets

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2 weeks ago | [YT] | 41

Nohemie and Co

No one wants to say it out loud, but here's how successful businesses in Congo or anyone in emerging markets / most if not all of the African + Latin continent, actually budget.

Reality > (western) principles when you're building.

Ps. Unregulated markets are the most lucrative, don't fear it, work with the chaos and systemize it.


#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook

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2 weeks ago | [YT] | 31

Nohemie and Co

Most diaspora businesses fail in Africa not because the idea is bad —
but because the strategy is emotional, not evidence-based.

Save this if you’re serious about building on the continent.

#NandCoPod #NohemieCo #DiasporaPlaybook #AfricaInvesting #BuildingInAfrica #AfricanEntrepreneur #EmergingMarkets

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3 weeks ago | [YT] | 23

Nohemie and Co

I spent 3 years studying how Chinese traders dominate African markets.

Here's the exact playbook they use (that no one teaches in business school).

Swipe through.

#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business

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3 weeks ago | [YT] | 60