Hi! I'm Nohémie, pronounced (like you're screaming at a child): NO-AMY! I'm the diaspora's trusted guide to building profitable businesses in Sub-Saharan Africa — not from theory, but from the ground up. Also, why I started a juicy-raw-blunt-transparent newsletter for you to not make the mistakes that I've made doing business in Congo and Kenya (see Substack link below). Whenever I can, I love travelling with my friends and discovering new cultures.
My biggest focus is being an African superfood aggregator by matching USA and Gulf Arab buyers with incredible African farm suppliers in Honey, Moringa, Hibiscus, and Baobab. To calm my nervous system, I enjoy having my own beehives and train co-operatives in my native country of Congo (DRC) and sell our honey jars to consumers in North America: lubembo.co/
With love, xx
Nohémie | Proud dog mom
Nohemie and Co
Harsh truth: As diaspora, you need locals more than they need you.
Yes, you absolutely should only partner with people who have proven to be trust worthy, don't go into it blindly. I emphasize this in my business starter kit: nohemie.gumroad.com/l/sdhjhd
Structure your business partnership accordingly. Give them majority equity, operational control, and respect. 🌍 Diaspora who got this right—what's your equity split?
Ps. A business partnership is literally like a marriage, minus the physical intimacy. Pick wisely and be realistic on your value-add into the relationship.
#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook
1 month ago | [YT] | 15
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Nohemie and Co
⚖️ Everyone complains about regulations. Winners see them as MOATS.
When Nigeria tightens fintech rules? Compliant players capture the ENTIRE market.
When Kenya introduces new data privacy laws? Early adopters become the trusted default.
Regulation kills lazy operators. It REWARDS serious ones.
🎥 SUBSCRIBE for "How to Turn African Regulations Into Competitive Advantages." This is advanced-level business thinking, exactly how I built Lubembo as Africa's leading superfoods exporter.
#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook
1 month ago | [YT] | 13
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Nohemie and Co
🏙️ Every year, 25+ MILLION Africans move to cities. That's like creating a new New York City... every 4 months.
Each new urban resident needs:
- Housing
- Transportation
- Entertainment
- Food & groceries
- Financial services
- Healthcare
You're not only investing in "emerging markets." You're investing in the fastest urban consumer boom in human history.
🔔 SUBSCRIBE for upcoming videos breaking down which African cities I think are the next investment goldmines. This intel is worth thousands.
#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook
1 month ago | [YT] | 13
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Nohemie and Co
👩🏾💼 70% of African cross-border traders? Women.
💁🏾♀️Fastest-growing SME segment? Women-owned businesses.
💅🏾Highest loan repayment rates? Women borrowers.
Yet they receive less than 3% of venture capital. This isn't charity. This is OPPORTUNITY.
Smart diaspora investors are backing African women entrepreneurs and seeing returns that make Silicon Valley VCs jealous.
🎬 SUBSCRIBE for my upcoming video: "How to Invest in African Women-Led Businesses (The Data Will Shock You)." This is where the smart money is going.
#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook
1 month ago | [YT] | 9
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Nohemie and Co
🌱 The narrative: "Africans only care about price."
The reality: African Gen Z and millennials are choosing sustainable, ethical brands over cheap alternatives. Why?
Because THEY'RE the ones living with:
- Climate impacts
- Pollution
- Resource depletion
Sustainability isn't Western virtue signaling. It's African market DEMAND.
Given the Equator positioning of Congo (DRC), I'm constantly thinking of climate change. One of the many reasons why I got into honey aggregating.
Build accordingly.
🔔 Sustainable Business Models That Win in African Markets: Purpose + profit = unstoppable.
#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook
1 month ago | [YT] | 14
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Nohemie and Co
🌍 The African Continental Free Trade Area creates: A $3.4 TRILLION economy.
🤯1.3 BILLION person single market. The largest free trade zone since the WTO.
Translation? Your business in Ghana can now scale to Nigeria, Kenya, South Africa with fewer barriers than ever before.
But only if you understand HOW to leverage AfCFTA strategically.
This is literally a continental business roadmap. Ohhhh I'm so excited to see how some of you will leverage this to build your empires!
#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook
1 month ago | [YT] | 5
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Nohemie and Co
✅You speak the language.
✅You understand the humor.
✅You know why certain colors matter.
✅You get the unspoken social rules.
That's not "soft skills." That's MARKET INTELLIGENCE that Western competitors would pay millions for. And you have it for FREE.
Yet most diaspora entrepreneurs ignore their biggest competitive advantage. Not anymore.
📖 Want to weaponize your cultural fluency strategically? My Diaspora Playbook has the framework. Subscribe + check the link in my channel description.
#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook
1 month ago | [YT] | 11
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Nohemie and Co
If the platform isn’t verified, your money is.
Stick to systems. Avoid shortcuts.
#NandCoPod #NohemieCo #DiasporaPlaybook #AfricaInvesting #BuildingInAfrica #AfricanEntrepreneur #EmergingMarkets
1 month ago | [YT] | 4
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Nohemie and Co
❌Stop trying to use LinkedIn to hire in Congo.
💡Start mapping your moral debt networks.
🤌🏾This is how the Lebanese, Indians, and Chinese actually build teams.
💼 Subscribe to my Substack newsletter for full hiring framework: nohemieco.substack.com/?utm_campaign=pub&utm_mediu…
#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook
1 month ago | [YT] | 19
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Nohemie and Co
💰 Sending money home every month? That's love.
Are you building assets back home? That's LEGACY.
There's a fundamental difference between remittances (consumption) and investments (wealth creation). One keeps the cycle going. The other breaks it.
My obsession with the Somolian economic from Minneapolis to Mogadishu to Nairobi, is living proof that African remittance can be used for both family support and build wealth.
#NandCoPod #NohemieCo #AfricaDiaspora #Afronomics #BuildingAfrica #Founder #Business #DiasporaPlaybook
1 month ago | [YT] | 20
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