Melvin Soh
Building Market Leaders who thrive regardless of industry changes.
Hey, I'm Mel.
I went from making $800/month at 27 to building multiple million-dollar businesses.
Not because I'm special... but because I learned to stop chasing tactics and start building systems that actually last.
Most entrepreneurs hit a ceiling when their old strategies stop working.
They work harder for diminishing returns.
They chase every new platform, every new hack, every new "proven method."
That's exhausting.
Here's what I teach instead: How to become the obvious choice in your market while competitors scramble to keep up.
I've worked with Ken Honda, Mark Joyner, and hundreds of entrepreneurs who've built businesses that thrive regardless of what changes next.
New videos weekly on building businesses that lead instead of follow.
Melvin Soh
Most people think: Get results → Then sell.
The truth? Sell first → Then get results.
Here's the lie you've been telling yourself:
"I need more proof before I can sell."
"Once I get results with this audience... THEN I'll start marketing."
So you wait. And wait. And stay broke.
Here's the reality:
When you TELL your story, you get the gig.
Not when you GET the gig, then you tell.
It's backwards.
Example: You coached kids for 20 years. Now you want to coach adults.
But you think: "I haven't coached adults yet. I have no proof."
So you don't sell. Wrong move.
Here's what you do:
Use the kids as examples.
"When I worked with kids, here's what I did. Here's the transformation I created. Here's how I can apply that to adults."
That's your story. That's your proof.
People don't need perfect proof. They need to see you can HELP. They need to understand your PROCESS. They need to believe you GET IT.
Your past results prove all three—even if they're from a different audience.
The Chicken-Egg Problem:
Most people think: "I'll sell when I have proof."
But proof comes AFTER you sell. Not before.
You can't get proof until someone hires you. And they won't hire you until you TELL them what you've done.
Stop waiting. Start telling your story NOW.
Use what you already have:
- Past clients (even if different audience)
- Transformations you've created
- Skills you've proven
Package it. Sell it. Then get NEW results.
The truth? You don't need perfect proof. You need the courage to tell your story.
Because when you tell... people hire you. And THEN you get the proof you thought you needed.
Swipe through to see the full breakdown 👉
Want the resource that shows how to turn the results you already have into proof people trust? Comment “5C” below.
-Mel
1 week ago | [YT] | 1
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Melvin Soh
Working with high-performers for 18 years, I've noticed something:
They don't fail because they lack skill.
They fail because they fall into mental traps that sabotage even the best strategy.
Trap #1: Thinking more hustle = more results (effort has diminishing returns—at some point, you're just burning out)
Trap #2: Tying identity to outcomes (your worth isn't conditional on your wins)
Trap #3: Needing to have all the answers (waiting for certainty is just fear in disguise)
Trap #4: Comparing your chapter 10 to someone else's chapter 20 (run your own race)
Trap #5: Believing "I can figure this out alone" (refusing help is ego, not strength)
Here's the pattern: All 5 come from beliefs that feel productive but actually create the ceiling.
Hustle culture. Achievement-based worth. Perfectionism. Comparison. Independence.
These aren't strengths. They're limitations.
The highest performers? They've learned to break free from these traps.
They work on leverage, not volume.
They separate who they ARE from what they ACHIEVE.
They take action without needing all the answers.
They focus on their own progress.
They get help—and grow faster because of it.
The shift isn't easy. But it's the difference between sustained success and flaming out.
Swipe through to see all 5 traps (and what to do instead) 👉
Which one resonates most with you? Drop it in the comments.
-Mel
2 weeks ago | [YT] | 0
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Melvin Soh
After 18 years in this space, I've seen the same 5 mistakes destroy even the most talented people.
Not because they're bad at what they do.
But because they're invisible in how they position themselves.
Mistake #1: Trying to appeal to everyone (you end up appealing to no one)
Mistake #2: Competing on price (there's always someone cheaper)
Mistake #3: Copying what works for others (context matters—what works for them won't work for you)
Mistake #4: Leading with features instead of transformation (nobody cares about your deliverables, they care about outcomes)
Mistake #5: Not having a clear POV or methodology (you're just another interchangeable service provider)
Here's the pattern: All 5 come from trying to fit in instead of standing out.
And "safe" doesn't build category leaders.
The fix? Get specific. Take a stand. Be different. Own your value. Build something unique.
Comfort keeps you commoditized. Courage creates category leaders.
Swipe through to see all 5 mistakes (and what to do instead) 👉
And if you're ready to fix the root problem—unclear positioning—comment "5C" below.
I'll send you the framework that solves all 5.
-Mel
2 weeks ago | [YT] | 1
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Melvin Soh
"Just be good at what you do. They'll find you."
Worst advice ever.
Here's why:
Incredible coaches are making $3K/month while mediocre coaches with average programs are doing $50K+ months.
The difference? It's not skill. It's visibility.
The mediocre ones SHOW UP. The great ones stay invisible.
And invisible = broke.
You think: "My work speaks for itself."
But here's the truth: Nobody knows about your work. Because you're not showing it.
More Begets More:
More visibility = more clients
More clients = more proof
More proof = more visibility
It compounds. But you have to START showing up.
What showing up looks like:
- Post your client wins
- Share your insights
- Talk about your process
- Be visible consistently
Not once. Every day.
Stop waiting for people to "find" you. Start putting yourself in front of them.
Being good isn't enough. Being KNOWN for being good? That's what builds a business.
The truth? The best don't always win. The most visible do.
Your job isn't just to be great. It's to make sure people KNOW you're great.
Swipe through to see the full breakdown 👉
Want the method to build authority and stand out in your market? Comment “5C” below.
-Mel
3 weeks ago | [YT] | 1
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Melvin Soh
I used to apologise for being busy.
Biggest mistake of my career.
Being busy became my secret weapon the moment I stopped apologizing for it.
Now when I tell people "I'm very busy" - they lean in harder.
When I became selective with my time - they started paying premium rates.
Here's what most people get backwards...
Being "available" doesn't make you helpful. It makes you look desperate.
The best doctors have the longest wait times.
The best restaurants require reservations weeks out.
The best consultants book months in advance.
Your time should work the same way.
Stop apologizing for being successful.
Start weaponizing it.
If we haven't met yet...
My name is Melvin, I help coaches, consultants, and service providers break through their scaling challenges and become undeniable market leaders.
I've helped the top coaches and speakers generate over $100M in sales, and I've personally sold over $45M worth of programs myself.
My partner Bryan and I run Market Leaders - we specialize in turning everyday experts into industry titans who dominate their niche and attract premium clients.
Here's what you'll discover in our free Market Leaders Report:
🔥 How to become the ONLY logical choice in your space (instead of just another option)
🔥 The exact positioning strategy that lets you command premium fees while competitors struggle
🔥 The 5C framework that helps you stay ahead of market changes (while everyone else scrambles to catch up)
(The same proven framework that's helped our clients go from unknown to industry leaders)
Comment "5C" to get our 74-page Market Leaders Report 💎 & let's turn you into the go-to expert in your space.
1 month ago | [YT] | 0
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Melvin Soh
Every time someone tells me they're a "perfectionist," I hear one thing clearly.
"I'm too paralyzed to start."
Perfectionism has absolutely nothing to do with quality standards.
It's an elaborate excuse for doing nothing.
"I'm waiting for the perfect moment" translates to "I'll never begin."
"I need everything planned out first" means "I'm terrified of taking action."
Done beats perfect every single time in the real world.
Messy action produces infinitely more results than perfect inaction.
The market doesn't reward perfectionists. It rewards people who ship consistently.
Your "imperfect" content will outperform the "perfect" content that never gets published.
Stop being a perfectionist.
Start being a finisher.
Share this if you're tired of your own excuses.
If we haven't met yet...
My name is Melvin, I help coaches, consultants, and service providers break through their scaling challenges and become undeniable market leaders.
I've helped the top coaches and speakers generate over $100M in sales, and I've personally sold over $45M worth of programs myself.
My partner Bryan and I run Market Leaders - we specialize in turning everyday experts into industry titans who dominate their niche and attract premium clients.
Here's what you'll discover in our free Market Leaders Report:
🔥 How to become the ONLY logical choice in your space (instead of just another option)
🔥 The exact positioning strategy that lets you command premium fees while competitors struggle
🔥 The 5C framework that helps you stay ahead of market changes (while everyone else scrambles to catch up)
(The same proven framework that's helped our clients go from unknown to industry leaders)
Comment "5C" to get our 74-page Market Leaders Report 💎 & let's turn you into the go-to expert in your space.
1 month ago | [YT] | 2
View 0 replies
Melvin Soh
Everyone has an excuse about equipment.
You're holding an $800 camera right now.
Your phone shoots better video than Hollywood used 20 years ago.
You can hire world-class editors for the price of lunch.
So why do 95% of entrepreneurs sit silent?
Pure mental weakness.
Fear of judgment. Fear of looking stupid. Fear of not being perfect.
While your competition hides behind excuses...
You have a completely open market.
They're paralyzed by what strangers might think.
The 5% who push through this mental garbage? They own their industries.
The equipment isn't holding you back.
Your weak mindset is.
Fix that or stay irrelevant.
-Mel
1 month ago | [YT] | 3
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Melvin Soh
I spent 3 days watching millionaires who still feel broke...
Successful people who panic about money constantly...
Here's what I discovered...
Money flow isn't your problem.
Your money blocks are.
Money blocks come from deep programming: Broke mentality, feeling unworthy, guilt, shame.
You can have $5M in the bank and still feel poor inside.
This is mental, not mathematical.
Some people give constantly to avoid receiving because they feel unworthy.
Others work themselves to death trying to prove something to parents who stopped caring decades ago.
I watched a 7-figure entrepreneur have a panic attack over a $500 expense.
The external success meant nothing because the internal blocks were still running the show.
Fix the blocks first. Then money flows naturally.
Your bank account reflects your inner state more than your business skills.
Start there.
-Mel
1 month ago | [YT] | 2
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