Decision Moment is data-driven business journalism — exploring the world's most impactful decisions to help you make better ones.
Decision Moment is investigative business journalism. Every episode, we spend weeks researching one of the most consequential decisions in history — and build the analysis from the ground up.
We look at over 150 years of corporate history and tell you what the data shows. So you can do things better.
This is not a hot-takes channel. This is not a news channel. This is investigative business journalism that helps you make better data-driven decisions.
🎬 WHAT YOU'LL FIND HERE
- Deep-dive episodes on the decisions that made and destroyed iconic companies or movements
- Razor-sharp analysis of corporate strategy, leadership failure, and market disruption
- Actionable frameworks you can apply to your own decisions on Monday
🔔 Subscribe and hit the bell. Every episode takes weeks to make. You won't want to miss one.
Decision Moment
Every week we dissect how the world's greatest founders made their hardest calls. Now we want to turn that lens on you.
What's the decision keeping you up right now? A pivot you can't commit to. A partner you're not sure about. A market you want to enter but the timing feels wrong.
Send us a video — 60 seconds, phone camera is fine, no polish needed — describing the decision you're facing. We'll find the founder who faced the closest equivalent, run our full forensic analysis on what they did, and build an episode around it.
Your dilemma. Real data. A framework you can actually use.
Drop your video in the comments or DM us directly - contact.decisionmoment@gmail.com. Anonymous submissions welcome — just say so and we'll strip your details before we air it.
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