Jordan Thornton - Inner Work

Hey. We just hit 100,000 subscribers. Thank you for allowing me to support you in your search for truth, depth and self actualisation - best four years of my life - time to celebrate the 100k milestone with a special Q&A.

Ask me personal things in the comment section:

- Jordan's personal life?
- Jordan's professional plans?
- The Self Integration School?
- Fun facts about Jordan or something idk?

Don't forget to 'like' the comments that you want answered in the community Q&A video - your like will function as a 'vote' to prioritise the questions in the comment section.

Thanks for reading the books.

Jordan

P. S. This is a personal post opening myself up for 'get-to-know-me' questions to celebrate 100k subscribers on YouTube. I'll answer as many questions as I can.

2 weeks ago | [YT] | 312

Jordan Thornton - Inner Work

I built my dream home gym this year, but there’s a problem: I haven’t taken a rest day in 117 days, and my sense of self is no longer mentally anchored.

Fleshy, not cognitive.

Overly-embodied, underly-minded: my mind feels like a dormant volcano, thoughts and narratives no longer erupting into awareness.

After a lifetime of living inside or above my head, going daily with fitness has rewarded me the experience of feeling what it’s like to be primarily centred in the embodied- and athletic-side of my existence rather than the academic- or floating-head concept of myself.

It’s not that I wasn’t active before building my gym - I’ve lifted three or four times per week for over a decade - but I never saw the need to go daily. Rest days were king, apparently, and I dared not disturb the demon of ‘overtraining’ - this is what I was taught, and blindly believed without consideration for its implications.

In the pursuit of higher consciousness, we see largely-dissociative practices like reading and meditation being encouraged, sometimes for hours per day, and yet we overlook the sanctification of consciousness within our flesh - we read and meditate everyday, why not stretch, lift and move with intention a few hours per day too?

Daily being the key word.

Everyday - balance your stagnant screentime.

Many of us live and act from our heads - that’s not news, it’s ubiquitous in how we present ourselves both offline and online.

Think about ‘YouTube Jordan’ for a moment: he is an entity of words and ideas; always holding up psychology books in the ever-consistent conditions of the inner work library; Jordan only exists from the chest up - does he even have legs, what about his belly and his back-side, where is the total human?

To not get lost in my YouTube persona, I previously used social media only between Thursday and Sunday. Three years of internet boundaries, but the last 100 days of athletic digital persona have fundamentally shifted my self-concept.

To wrap up this post and give you the short-summary, here’s the top three things that happened to me from immersing myself in daily stories and embodied persona creation:

1. Posting your life on social media is fun if you have a fun life, and you can use social media to inspire others to have more fun too. After posting 300+ YouTube videos focused on books and theories, I’ve enjoyed sharing the non-academic side of myself on Instagram via workout montages - it’s rewarding to romanticise your fitness, and it’s been wholesome to see how some of my students have started doing the same, or so I’ve been told.

2. Fascinatingly, I found that being chronically online and posting everyday reinforced my short-term thinking and made me feel more present on a day-by-day sense. On the positive side, sharing my daily flow made me feel more present and less projected into the future; on the negative side, I’ve become diminished in my previously robust skills for delayed gratification and long-term strategic planning.

3. Daily uploading reinforces your digital persona, it extends your sense of self through the screen, this also has both positive and negative consequences. On the positive side, being visible and available has been very good for business and my social life; on the other hand, it’s created a sense of disconnect from my previously grounded sense of offline privacy, which matters a lot to me, hence my previous routine for taking 3/4 days offline every week.

That’s everything, really.

It’s a mixed bag: some gains, some losses.

I’m more embodied, more present; less cognitive, less capable of strategy and delayed gratification over the instant reward of physical movement and going for a nature walk.

Despite initially not wanting to post my everyday life, I learned how to be visible and, eventually, how to love being seen - it’s fair to say that going daily on social media made me a more social person, but now I’m seeking something entirely different.

For the sake of building The School Of Self Integration, and reawakening my dormant intellect, I’m now going to make a sudden shift in the opposite direction for the first time in six years.

No more stories: the inwards turn.

Offline time: I’ll be back in 21-100 days.

Sanctify your flesh,

Jordan

P. S. Am I quitting YouTube? No. New videos every other Thursday for a few months while I go offline and prioritise filming the next 300+ lessons for The Self Integration School, which opens to the public on April 10th. Check the pinned comment for a sneak peek at my signature 104-book curriculum.

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1 month ago | [YT] | 195

Jordan Thornton - Inner Work

Only 6 hours remaining, and I saved the best for last - there will be no more promotional posts, no more student stories, and no more Shadow Work Library.

I have nothing more to say.

It's time to get to work.

Jordan

P. S. You can still join. You've got 6 hours. That's plenty of time for a deadline-driven procrastinator like myself.

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2 months ago | [YT] | 46

Jordan Thornton - Inner Work

I wish I had more time to share my students with you, but we've run out of time - it's been an incredible week, and I'm feeling grateful with 22 hours remaining.

I see you - observing safely at a distance - thank you for being here.

Jordan

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2 months ago | [YT] | 35

Jordan Thornton - Inner Work

You keep seeing my face on your feed - but don't worry, tomorrow is the final day in my hype-campaign for The Shadow Work Library before I bolt the doors and start blasting my students with the best psychology books of all time.

Thirteen people have joined my shadow work school this week, which is wonderful, but I have so many more inspiring student stories to share with you... the problem is that I can only fit five students in this post despite receiving over twenty shadow work interviews in the last six days.

Too many lives changed, not enough time.

THE GOOD NEWS: I've just updated my website.

You can right now scroll through 24 x shadow work interviews without any flashy social media editing.

Tap the comments section to find yourself in the story of a student who walked before you - I promise you will feel inspired, my students are excellent writers with passionate hearts.

See you at the bottom of the sales page,

Jordan.

P. S. 36 hours left - message me privately on Instagram if you need something specific or have a concern about structure, timing or finances. I always respond personally.

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2 months ago | [YT] | 39

Jordan Thornton - Inner Work

48 hours remaining. This is your sign.

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2 months ago | [YT] | 31

Jordan Thornton - Inner Work

The rule of three has never failed me, and neither have these three students - from structured and succinct, to poetic and reflective - be inspired by the possibilities of professionalising your shadow work in the final few months before 2026.

Stay steady and swipe right,

Jordan

P. S. 60 hours left - pinned comment, you get the idea.

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2 months ago | [YT] | 34

Jordan Thornton - Inner Work

FUN FACT: This post took me THREE HOURS to format, and you’re scrolling right past it, which makes me feel like something of a digital jester.

I loathe social media marketing - it's tedious and pedantic, for both the consumer and creator - but how else am I meant to show you these fourteen different student testimonials all at once?

I spent the last three hours packing my students tightly together like paperbacks flanked by hardbacks as budget bookends, and now the Shadow Work Library doors are closing forever.

Can you hear them creaking?

Jordan

P. S. You had 84 hours to make a decision about joining my coaching community yesterday, and now you've got less than 72 hours. Isn't it crazy how time works? Always ticking and tocking, never stopping - just like death, marching ceaselessly forwards without care or concern - anyway, check out the pinned comment to make some friends and sort your life out.

P.P.S. The last slide is my favourite 🌲

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2 months ago | [YT] | 58

Jordan Thornton - Inner Work

I asked my students to share their stories. Here is an example of raw, focused and authentic shadow work from one of my most motivated students - somebody who read more than thirty of the curriculum books inside The Shadow Work Library in 2025.

I'm very proud of Fynn's results - as well as the other sixteen students who've shared their own shadow integration stories with me in the last few days.

I hope this quick-fire interview with Fynn inspires you to give yourself the gift of structured shadow work and self actualisation.

Don’t waste the next hundred days,

Jordan

P. S. My students are great writers, genuinely, and they deserve the spotlight over the next few days. Their stories are inspirational, and I’m posting their reflections every 12 hours from right now until the doors close forever in 84 hours.

Check the pinned comment to preview the entire 36-book curriculum & claim your flash-sale discount on the regular £950 admission fee.

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2 months ago | [YT] | 43

Jordan Thornton - Inner Work

Damn. My students are making me blush with their testimonials. I’m proud of their shadow work transformations this year - check out the curriculum in the comments if you like what you see.

Stay steady,

Jordan

REMEMBER: Only FOUR DAYS left before The Shadow Work Library doors close forever on Sunday 21st - you can save £150 by clicking the link in the top comment.

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2 months ago | [YT] | 111