Shash, born in Chillán, Chile (May 9, 2001) and currently based in Buenos Aires, Arg. is one of the biggest revelations in Latin music. His meteoric rise was propelled by the hit "Illuminati," which boasts over 300 million views, allowing him to collaborate with legends like Ozuna, Kodigo, and Ricchi e Poveri.

A key milestone was the Netflix series "La Firma," where he collaborated with Yandel, Tainy, Rauw, and Nicki Nicole. There he met Will.i.am, who endorses Shash's style, whose movement centers on "making your inner child happy."

In 2024, he won MTV's "Song of the Month" award with "Toy Playa" and released the acclaimed albums "En Los Hits" and "Flow Neruda," which fuse the lyricism of Pablo Neruda with the iconic style of Michael Jackson.

Now signed to Bad Bunny's Rimas label, Diego is heading into 2026 focused on becoming a global pop star.

His new album, "En los hits vol. 2," will be released on all platforms on February 28. Diego Smith is the sound of the future! #Shash