"What's currently costing you the most time on?"
"What's currently costing you the most money (in lost opportunities or wasted resources)?"
"Walk me through what happens when a potential client finds you?

Where do they typically drop off?"
"How much revenue do you estimate you've lost in the past year because prospects couldn't find you or weren't engaging with your content?"
"What keeps you up at night about present repetitive tasks with a stressed budget?"

"What's the most frustrating point of business part of your current routine?"

"If you don't fix your challenges in the next 90 days, what happens to your problems as a result
business carries unsuccessful pain ailments?"