"Why I Started This" is a series by Topspin Finance, a fractional CFO firm working with growing businesses and founders across Canada.

We interview business owners and entrepreneurs to uncover the real stories behind how companies are built — from why they started, to the decisions they make as they grow. Each conversation explores leadership, business strategy, and the moments where clarity matters most.

Every business has a story. Every story has decisions behind it — shaped over time by experience, data, and hard choices.

Subscribe for honest founder interviews, real business insights, and behind-the-scenes perspectives on building and running a business with intention.

Website: www.topspinfinance.com