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Ejike
Design Tokens: The Silent System Behind Every Scalable UI
If your design breaks the moment branding changes, you’re not designing a system, you’re designing screens.
The fastest way modern product teams stay consistent, fast, and scalable isn’t magic. It’s tokens.
Yet many designers still ignore them or don’t fully understand how powerful they are.
What are tokens in Figma?
Design tokens are reusable variables that store core design decisions, like colors, spacing, typography, border radius, and states. Change the token once, it updates everywhere.
Tokens turn design decisions into a living system.
5 best ways designers should use tokens in Figma
1. Use tokens for colors & themes
Light mode. Dark mode. Brand refresh?
Tokens let you switch themes instantly without redesigning screens.
2. Standardize spacing & sizing
Create tokens for spacing values (8, 12, 16, 24…).
Your layouts become cleaner, consistent, and easier to scale.
3. Power your components
Buttons, inputs, cards, and states should all pull from tokens.
One source of truth. Zero inconsistency.
4. Design like a real product team
Tokens align designers with how developers work (design tokens = dev tokens).
Better collaboration. Fewer handoff issues.
5. Make future updates painless
When products grow, design debt becomes expensive.
Tokens protect you from messy redesigns later.
Here’s the truth:
Tokens are not “advanced Figma features.” They’re a mindset shift from decorating screens to building systems.
In this 2026, designers who understand tokens won’t struggle with scale.
They’ll lead it.
I’m currently available for UI/UX & Product Design roles and collaborations.
Email: anthonymaryejike@gmail.com
Portfolio: lnkd.in/dHUiVNi3
If you’re building products that need structure, clarity, and scalability, let’s work together.
#DesignTokens #Figma #DesignSystems #UXDesign #UIDesign #ProductDesign
1 day ago | [YT] | 3
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Ejike
What Is a CRM Dashboard — and Why Designers Who Understand It Are Always in Demand.
If you can design a CRM dashboard well, you’re no longer “just a UI designer.” You’re designing how businesses actually run.
Behind every successful fintech, SaaS, or enterprise product is a CRM (Customer Relationship Management) system, the control center where data, users, payments, and decisions meet.
So what exactly is a CRM dashboard, and what should designers really know about it?
A CRM dashboard is a centralized interface that helps businesses:
Track users and customers
Monitor transactions and activities
Manage workflows and performance
Make data-driven decisions
It’s not about beauty first, it’s about clarity, speed, and scale.
Here are 5 things designers must understand about CRM design
1. Information hierarchy is everything
CRM users scan, not admire.
If the most important data isn’t visible instantly, the design fails.
2. CRM users are power users
They use the product daily, for hours.
Design for efficiency, shortcuts, and clarity not trends.
3. Data must feel readable, not overwhelming
Tables, charts, filters, and states matter. Good CRM design reduces cognitive load.
4. Scalability is non-negotiable
CRMs grow. New features, new roles, more data.
Design systems and components are key.
5. CRM design is where UX maturity shows
Anyone can design a landing page. Not everyone can design a usable CRM.
This is where designers truly stand out.
I recently explored all these principles in my latest UI/UX case study:
SwiftPay: Designing a Scalable Fintech CRM & Mobile Experience
If you’re interested in fintech, dashboards, or enterprise UX, I’d love you to check it out
🔗 lnkd.in/dgmyqPE2
Finally, I’m currently available for product design / UI/UX design roles and collaborations.
📩 Contact: anthonymaryejike@gmail.com
If you’re building a product that needs clarity, scalability, and strong UX, let’s talk.
#UXDesign #ProductDesign #CRM #DashboardDesign #Fintech #UIDesign #DesignCaseStudy
2 days ago | [YT] | 0
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Ejike
Landing Pages Are Not Websites — Here’s What Designers Must Get Right.
Most landing pages don’t fail because of bad visuals. They fail because they don’t tell a clear story.
A landing page has one primary goal: to move a user from curiosity to action.
Here’s what every designer needs to know about landing page design
1. Design for ONE goal, not many
A landing page is not the place to show everything you can do.
Every section should support one primary action: sign up, buy, download, or book.
If it doesn’t push the goal forward, it’s noise.
2. Lead with clarity before creativity
Users should understand what it is, who it’s for, and why it matters within 5 seconds.
Pretty layouts don’t convert. Clear messaging does.
3. Structure beats aesthetics
Great landing pages follow a flow:
Hook (emotion)
Value (benefits)
Proof (trust)
Push (CTA)
Design is how the story is told, not the story itself.
4. Visual hierarchy is conversion design
Headlines, spacing, contrast, and alignment guide attention.
If everything is loud, nothing is heard.
Design what users should see first, second, and last.
5. CTAs should feel inevitable
Your CTA shouldn’t surprise users; it should feel like the next logical step.
If your CTA feels forced, the page failed upstream.
Landing page design is behavior design. You’re not decorating screens, you’re guiding decisions. Design with intention.
How do you approach landing page structure? Do you start with copy or layout?
hashtag#UIDesign hashtag#UXDesign hashtag#LandingPageDesign hashtag#ProductDesign hashtag#DesignThinking hashtag#WebDesign
4 days ago | [YT] | 6
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Ejike
Before You Publish That UI/UX Case Study — Read This First.
A beautiful case study doesn’t automatically mean a strong one.
Many designers hit Publish too early, not because their work is bad, but because they miss the small details that actually make recruiters, clients, and hiring managers stop scrolling and click.
Before you upload your next UI/UX case study, here are 5 major details every designer must understand.
1. Your problem statement must be crystal clear.
Don’t assume people will “figure it out.” If the problem isn’t obvious in the first few seconds, you’ve already lost them.
2. Process matters more than final screens
Pretty UI is expected. Clear thinking is what stands out. Show how you arrived at your decisions, not just the outcome.
3. Design decisions need explanations
Why this layout?
Why this flow?
Why this color?
Good designers design. Great designers explain.
4. Think like a real product
Edge cases, user pain points, constraints, and scalability matter. Case studies should feel real, not hypothetical.
5. Tell a story, not a presentation
Your case study should read like a journey — from problem - insight - solution - impact. Storytelling is what makes people stay.
I recently applied these principles while updating my Washify – Smart Car Wash Mobile App UI/UX Case Study, and it completely changed how the project reads and feels.
If you’re a designer, recruiter, or product thinker, I’d love you to check it out and share your thoughts:
🔗 lnkd.in/d8Tw_5GB
Sometimes, the difference between being overlooked and being noticed is how you tell your story.
PS: The uploaded image is a complete website design made in Figma.
If you want a clean website for your company or your personal brand. Feel free to drop a message in the comment section.
#UXDesign #UICaseStudy #ProductDesign #DesignPortfolio #Behance #UIDesign #DesignThinking
1 week ago | [YT] | 4
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Ejike
If You’re Ignoring Layout Grids in Figma, Your Designs Are Suffering
Most designers don’t hate layout grids, they just don’t understand them.
Layout grids aren’t there to limit creativity. They exist to protect your design from looking messy, inconsistent, and hard to scale.
Here are 5 reasons why you should never avoid layout grids in Figma
1. Grids bring visual balance
Without grids, spacing becomes guesswork.
Grids help elements breathe and align naturally.
2. Grids improve readability
Text aligned to a grid is easier to scan and understand.
Users may not notice good alignment, but they feel it.
3. Grids make responsiveness easier
Designing with grids helps layouts adapt smoothly across screen sizes.
What works on desktop won’t break on mobile.
4. Grids speed up design decisions
You spend less time adjusting margins and alignment.
Faster decisions = faster delivery.
5. Grids make you think like a system
Design stops being random and starts being intentional.
That mindset separates average designers from professionals.
The truth is simple:
Great design looks effortless because it’s structured.
If your layouts feel “off” and you can’t explain why, start with the grid.
#Figma #LayoutGrid #UIDesign #UXDesign #DesignSystems #DesignTips
2 weeks ago | [YT] | 2
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Ejike
Good Design vs Bad Design — 5 Ways Designers Truly Stand Out
In a world where everyone can open Figma, standing out is no longer about making things look pretty. It’s about intentional decisions that solve real problems.
Here are 5 ways to separate good design from bad design and stand out as a designer.
1. Good design solves a problem
Bad design focuses only on aesthetics.
Good design starts with, why.
If your design doesn’t solve a user problem, it’s just decoration.
2. Good design is usable, not just beautiful
Bad design looks good in screenshots.
Good design works in real-life scenarios.
Clarity beats creativity when users are confused.
3. Good design is consistent
Bad design feels random and disconnected.
Good design follows systems, spacing, typography, and components.
Consistency builds trust.
4. Good design respects constraints
Bad design ignores feasibility.
Good design considers responsiveness, accessibility, and development.
Design that can’t be built will always fail.
5. Good design evolves
Bad design stops at delivery.
Good design improves through feedback and iteration.
Good design makes life easier.
Bad design makes users think too much.
If you want to stand out in 2026, don’t just design screens, design experiences.
#UIDesign #UXDesign #ProductDesign #DesignThinking #Figma #DesignTips
3 weeks ago | [YT] | 4
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Ejike
If You’re Still Copy-Pasting in Figma, You’re Doing It Wrong — What Designers Should Know About Component.
Components are one of the most powerful features in Figma, yet many designers either misuse them or avoid them completely. When used right, components don’t just save time, they level up your design thinking.
One of the fastest ways to spot a beginner designer in Figma is the use of too many duplicated frames.
Here’s, what a component is in Figma and 5 best ways to use it.
What is a component in Figma?
A component is a reusable design element, that stays consistent across your entire project.
Change it once, updates everywhere.
Components on their own is a key to designing smart, not hard.
Here are 5 best ways to use components in Figma:
1. Build buttons once:
Create buttons as components with variants (default, hover, disabled).
No more redesigning the same button 20 times.
2. Use variants for states
Combine similar components into variants.
Cleaner files, easier updates, better scalability.
3. Design with consistency in mind
Use components for nav bars, cards, inputs, and footers.
Consistency builds trust in your design.
4. Speed up iterations
Need to update spacing, color, or text style?
Update the main component, everything syncs instantly.
5. Think like a system, not a screen
Components help you design systems, not isolated screens.
This mindset separates good designers from great ones.
The truth is simple, components don’t limit creativity, they free it.
#Figma #Components #DesignSystems #UIDesign #UXDesign #ProductDesign #DesignTips
4 weeks ago | [YT] | 3
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Ejike
Product Designer vs Design Engineer — 5 Fact Every Designer Must Understand.
In the next few years, designers won’t lose jobs to AI, they’ll lose them to designers who can build.
The line between "Product Designer" and "Design Engineer" is getting thinner and ignoring this shift can quietly limit your growth.
Here are 5 facts every designer should know:
1. Product Designer, focuses on what to build and why. Design Engineer, bridges the gap between design and code, turning ideas into production-ready interfaces.
2. Design engineers are not “better designers”, they’re hybrid problem solvers. Product designers don’t need to code, but must understand how designs are built.
3. Product Designers simulate responsiveness. Design Engineers enforce it using real layout rules. If it breaks on resize, a Design Engineer fixes it, not the mockup.
4. Product Designers focus on user experience, problem-solving, and visual clarity. Design Engineers focus on bringing designs to life with real code.
5. Product Designers live in Figma, research tools, and design systems. Design Engineers work with HTML, CSS, JavaScript, frameworks, and design tokens. Design Engineers think in components, not frames. Product Designers live in Figma, research tools, and design systems.
The future isn’t choosing one over the other.
It’s knowing where you fit, and how to collaborate powerfully.
#ProductDesign #DesignEngineering #UXDesign #UIDesign #DesignCareers #Webflow #FrontendDesign
1 month ago | [YT] | 4
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Ejike
Alignment in Figma
6 Things Designers need to know.
Most designs don’t fail because of colors or fonts, they fail because things don’t line up.
Alignment is one of the most underestimated skills in Figma, yet it’s the difference between a design that feels polished and one that feels amateur.
Here are 6 things every designer needs to know about alignment in Figma
1. Alignment is about relationships, not position
Elements aren’t aligned because they look centered, they’re aligned because they relate logically to each other.
2. Use Auto Layout before manual alignment
Manual nudging is fragile. Auto Layout keeps spacing and alignment consistent as content changes.
3. Grids are alignment guardrails
Grids don’t limit creativity, they prevent chaos. Layout grids help to maintain rhythm and consistency across screens.
4. Optical alignment matters more than mathematical alignment
Perfect numbers don’t always look perfect. Trust your eye when icons, text, or shapes feel visually off.
5. Align to containers, not the canvas.
Designs break when elements are aligned to the page instead of their parent.
6. Alignment reveals your design maturity
Clean alignment signals clarity, intention, and professionalism. If your layout survives resizing without breaking, you’re doing it right.
Alignment isn’t a finishing touch,
it’s a foundation. When Mastered, everything else in your design improves automatically.
#UXDesign #ProductDesign #FigmaTips #UIUX #DesignPrinciples #LinkedInCreators
1 month ago | [YT] | 4
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Ejike
Alignment in Figma, 6 Things Designers Need to Know.
Most designs don’t fail because of colors or fonts, they fail because things don’t line up.
Alignment is one of the most underestimated skills in Figma, yet it’s the difference between a design that feels polished and one that feels amateur.
Here are 6 things every designer needs to know about alignment in Figma
1. Alignment is about relationships, not position
Elements aren’t aligned because they look centered, they’re aligned because they relate logically to each other.
2. Use Auto Layout before manual alignment
Manual nudging is fragile. Auto Layout keeps spacing and alignment consistent as content changes.
3. Grids are alignment guardrails
Grids don’t limit creativity, they prevent chaos. Layout grids help to maintain rhythm and consistency across screens.
4. Optical alignment matters more than mathematical alignment
Perfect numbers don’t always look perfect. Trust your eye when icons, text, or shapes feel visually off.
5. Align to containers, not the canvas.
Designs break when elements are aligned to the page instead of their parent.
6. Alignment reveals your design maturity
Clean alignment signals clarity, intention, and professionalism. If your layout survives resizing without breaking, you’re doing it right.
Alignment isn’t a finishing touch,
it’s a foundation. When Mastered, everything else in your design improves automatically.
#UXDesign #ProductDesign #FigmaTips #UIUX #DesignPrinciples #LinkedInCreators
1 month ago | [YT] | 1
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