Patrick T. Gimmi | Marketing

Want to build trust, credibility, and perceived empathy with just a little "hack" of sorts?

Try two-sided messaging!

Here's the rundown👇
ptg-marketing.com/two-sided-messaging/

Ever heard of two-sided messaging?

1 month ago | [YT] | 2

Patrick T. Gimmi | Marketing

Audio branding, also known as sonic branding, sound branding, or acoustic branding, is all about using sound to create a recognizable and memorable identity for a brand. It's essentially the auditory equivalent of visual branding with logos and color palettes.

Here's a breakdown of what audio branding entails:
Creating a sonic identity: This involves developing a unique soundscape that reflects the brand's personality and values. This can include things like:
- Jingles: Short, catchy musical pieces that quickly come to mind when you think of a brand (think the McDonald's jingle).
- Brand voice: A specific tone and style of spoken communication used in things like commercials, podcasts, and even customer service interactions.
- Sound effects: Signature sounds that become associated with a brand, like the Intel "bong" or the sound of a Netflix show starting up.
- Music: A particular style or genre of music consistently used by a brand to create a certain mood or feeling.

Strategic use of sound: Audio branding isn't about throwing random noises at your audience. It's about intentionally using sound across different touchpoints to reinforce brand messaging and create a cohesive brand experience. This could be in:
- Advertisements: Sound effects and music that complement the visuals and enhance the message.
- In-store experiences: Music that creates a desired atmosphere, or sound effects used for product demonstrations.
- On-hold messages: Using brand voice and music to keep callers engaged while on hold.

Benefits of audio branding: Done well, audio branding can be a powerful tool. Here are some potential benefits:
- Increased brand recognition: Distinctive sounds make your brand more easily recognizable, even without seeing it.
- Emotional connection: Music and sound can evoke emotions and create a lasting impression of your brand.
- Brand differentiation: A unique soundscape can set you apart from your competitors.
- Memorable brand experiences: Strategic use of sound can make your brand interactions more engaging and memorable.

Overall, audio branding is a strategic approach to using sound as a powerful tool to build brand identity and strengthen your connection with your audience.
#audiobranding #marketingtips #audiomarketing #sonicbranding #marketingstrategy #marketingeffectiveness

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8 months ago | [YT] | 3

Patrick T. Gimmi | Marketing

Unleash the power of design and psychology to supercharge your website and online sales! Swipe through for quick, actionable tips to boost sales and engagement.

Price Smarter, Sell Smarter:
Small changes, big impact. Showcasing the price difference for premium options (like "$20 more") instead of the total price can make upgrades seem more tempting. Psychology in action!

The Power of a Smile:
Your brand's personality matters. Incorporate gentle curves into your logo and design. They evoke positive emotions, just like a smile. Research shows this can boost purchase intent by up to 31%.

Review Revolution:
Want reviews that pack a punch? Encourage customers to compare your product to competitors. These comparative reviews are 26.5% more effective in driving sales than standard ones.

Native Ads: Friend or Foe?
Native ads might seem like a goldmine, but beware! They can lead to higher bounce rates. Focus on creating valuable content that seamlessly integrates with the user experience for better results.

#marketingtips #websiteoptimization #onlinesales #digitalmarketing

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8 months ago | [YT] | 2