she/her
Welcome!
I help founders, CEOs, executives, and sales leaders make better decisions, navigate complexity, and turn growth opportunities into action.
After 25+ years and $25M sold in high-stakes B2B sales and growth to Fortune 1000 companies - I've learned:
The problem usually isn't that you don't know enough. It's knowing what to do with what you already know.
Here, you'll find practical conversations about:
→ Sales and revenue growth
→ Executive judgment and decision-making
→ The problems beneath the problems
→ AI as a multiplier of human judgment
→ Turning complexity into clarity
→ Building businesses without overcomplicating everything
My approach is grounded in real-world experience: what I've seen work and fail, and what I know from being in the room when the stakes are high.
It's straight talk, practical insight, and an occasional challenge to rethink what you thought you knew.
Ready to think differently, make better decisions, and create momentum that sticks - Subscribe!
The Sales Growth Coach
For years, I was a single mom with a quota.
Daycare closed at 6. Clients on deadline didn't care.
I learned to close deals before 3pm.
Constraints don't shrink you. They sharpen you.
#Leadership #CanceltheStatusQuo #Constraints
2 weeks ago | [YT] | 1
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The Sales Growth Coach
Do you believe the reason your buyer gives when you lose a deal?
2 months ago | [YT] | 1
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The Sales Growth Coach
Founder-led sales works…
Until it doesn’t.
At some point, growth starts feeling heavier than it should.
Deals still require your involvement.Your calendar becomes the bottleneck.Proposals slow down.
Buyers say, “This is exactly what we need”…and then nothing moves.
Most founders assume the answer is:“Hire sales.”
But often the real issue is this:
Your revenue process still lives in founder energy instead of a transferable system.
Over the last 90 days working inside startup revenue functions as a Fractional CRO, I’ve been watching this happen in real time across several orgs.
That’s why I created the Revenue Ready Round Table - a small, invitation-only working session for founders navigating:→ first sales hires→ fractional CRO decisions→ founder bottlenecks→ revenue structure before scale
This is not sales training.
It’s a strategic conversation about what actually needs to exist before hiring sales.
Limited to 6 founders.May 20 | Virtual
Apply here:
forms.gle/H9dYu2zQSq2F4tSr8
3 months ago (edited) | [YT] | 1
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The Sales Growth Coach
Ever feel like everything is urgent…and nothing is moving?
Sticky notes everywhere.
Decisions half-made.
Revenue ideas stuck in your head instead of
in motion.
This is exactly why I created my VIP Revenue Reactivation Day
In a one-on-one focused, high-leverage day, we:
• Cut through the clutter
• Identify what actually moves revenue
• Make the hard decisions with confidence
• Leave you with a clear plan you can execute immediately
No drawn-out programs.
No endless calls.
No over-engineering.
Just space, strategy, and real momentum.
If you’re a founder or leader who’s done being busy and ready to be clear, this is for you.
Drop CLARITY in the comments and I’ll send information on the easiest way to get started.
Clarity changes everything
7 months ago | [YT] | 1
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The Sales Growth Coach
Sending you positive vibes as you navigate
Travels
Visits
Conversations
Changes
Pivots
Chill time
Self care
Grace
This week
This month
The end of the year
#2025 #TrustedAdvisor #AISolutions #B2BSales
8 months ago | [YT] | 2
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The Sales Growth Coach
405M people use ChatGPT every week - only 5% are prompting properly!! Register now for the Power in The Prompt AI Masterclass & Workshop on 6.17 and 6.19 @ 4pm Pacific Time. Register now - space is limited!
1 year ago | [YT] | 1
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The Sales Growth Coach
1 year ago | [YT] | 1
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The Sales Growth Coach
🛑. Stop using ChatGPT!
At least stop using it without knowing how to prompt properly.
Only 5% of the 405 Million people using ChatGPT every week know how to prompt to get their best results.
You know, it’s the old saying, garbage in - garbage out.
Invest 60 minutes to get:
🚀 Basic understanding AI versus Google
🤖 Identify the best AI tools for you
👏🏽 Winning prompt formula
🏆 Prompts for business, career and life
You don’t want to miss this!
Last sessions participants said:
“Cheryl knows how to make the complex simple”
“I didn’t realize there were tools that give me exactly what I need until this class”
This class isn’t a nice to have - it’s your need to know.
No fluff - no overwhelm - real life examples and
THE BONUSES!!
See you on the inside…
bit.ly/PowerInThePrompt
1 year ago | [YT] | 1
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The Sales Growth Coach
A good friend created this for me and I can’t help but share!! (No official podcast - yet;)
While you’re here ~ be sure and register for the Power in The Prompt AI Masterclass
bit.ly/PowerInThePrompt
Thursday, May 29 @ 4pm
405M people on ChatGPT every week
Only 5% are promoting properly!
Are you one of the 95% ~ let’s fix that!
Success in career, business and life will be fully entangled with AI over the next few years.
Don’t miss it!
1 year ago | [YT] | 1
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The Sales Growth Coach
If you are wondering about the nuances of sales growth, this is the podcast for you! #b2bsales #growth
1 year ago | [YT] | 1
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