Reel Good Video Production
I create videos that grab the attention of, and resonate with, your customers. My job is to bring your products and services to life through video.
This channel acts as an extension of my portfolio. I feature the work that I have done with various clients and businesses. I also use this platform as a way to talk about my "never-boring" career in videography (thrills, challenges, goals, etc.)
Enjoy the videos and reach out to me if you're in need of a particular service:
Scripting / Storyboarding
Filming
Editing
Video Business Cards
Interviews
Product / Service Ads
Social Media Content Creation (shorts, reels, tiktoks, etc.)
Reel Good Video Production
Consistently working on your goals, despite your fear, despite the tedium, and despite distractions, is the most sure way of getting what you want and need.
Have a good Monday and a GREAT week! 👍🏾
#RGVP
#mondaymorningkickstart
#mondaymorningmotivation
11 months ago | [YT] | 1
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Reel Good Video Production
The Key Benefits of Training Videos:
1) TIME COST & EFFICIENCY. Training videos can be reused for multiple onboarding sessions, without the need for continuous live training. Training videos also cut down on the costs associated with bringing in paid trainers or scheduling multiple training sessions.
2) CONSISTENT MESSAGING. Training videos ensure that all new hires (or customers) receive the same, accurate information about your product or service offering.
3) FLEXIBILITY & CONVENIENCE. Training videos provide on-demand access for new employees, and they are ideal for companies with a remote workforce. Training videos give everyone in the company access to the same onboarding materials.
I strongly urge you, or your marketing team, to create either an onboarding video or a training video for your staff or for your customers ...
... and I'll help you create them if that will make your life easier!
#training
#trainingvideos
#onboarding
#onboardingvideos
11 months ago | [YT] | 0
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Reel Good Video Production
Nothing will sell a prospective buyer quicker than hearing from one of your existing customers about the great experience they’ve had with your product or service!
Testimonials provide “social proof” of how effective your offering is, and this builds trust with potential customers. When a prospect sees someone else that is HAPPY or SUCCESSFUL after using your product or service, they’re more inclined to buy from you because they will want that feeling (or result) for themselves.
Every business should have one or more testimonial videos on their website and social media platforms!
#RGVP
#testimonialvideo
#videomarketing
11 months ago (edited) | [YT] | 1
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Reel Good Video Production
It's Monday! We get another fresh start. How will we approach this day? How will we approach the rest of the week? Let's find out.
#RGVP
#mondaymotivation
#mondaymorning
#yegmondaymorning
#hitthegroundrunning
11 months ago | [YT] | 1
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Reel Good Video Production
This is a simplified overview of the video-marketing process, and each step in the process can be looked at in detail, as a topic unto itself. That being said, it's still good for business owners to have a big picture view of the video-marketing process, since VIDEO is a critical component of today's digital marketing.
The five steps ...
1. Create Your Video-Marketing Strategy. Define your target market - get to know what is most important to them (what they fear and what they desire). Figure out which platforms they populate most often. Think of how to position your offering as the solution to their problem or the path to their success.
2. Video Production. Planning, filming, and editing content that aligns with your brand. This content also addresses your market's priorities and concerns, and clearly outlines the value (or solution) that they will receive by using your product or service.
3. Optimization. This step is multi-faceted.
First, decide on the appropriate platform for your content. Video can work on every platform, but people tend to consume different types of content (long-form vs short-from) on different platforms. You already took the time to discover which platforms your potential customers populate ... remember to post your videos to those particular sites.
Second ... Search Engine Optimization. This is a BIG topic unto itself, but a key part of this is using relevant keywords and phrases in video titles and video descriptions. Make sure to use the words and phrases that your customers would normally type into the search field of a search engine such as Google, or an AI search tool like chatGPT.
Third - this is mainly for your long-form content - make sure to have attention-grabbing thumbnails ready to upload with your videos. You can create these thumbnails using graphic design programs like Canva, Adobe Express, Visme, or VistaCreate.
4. Distribution. This is simply "putting your video content out there" on the various platforms that they were made for.
5. Performance Tracking. Each platform (website, social media, YouTube, etc.) will have some form of an analytics section, where you can see how your video content is performing. This is a VERY important step in the process because you'll want to know if the content you're creating is effectively grabbing prospects' attention (or not). These metrics allow you to make adjustments to your marketing campaigns by creating more of the content that is working and eliminating ineffectual content.
If you're a new business trying to establish your brand and gain awareness, you'll probably be more interested in metrics such as follows, likes, comments, and shares. If you've been in business for while and have an established following, you'll be more concerned with metrics like subscriptions, click-throughs, and conversions.
If you found this post helpful, remember to save it!
Also, share this message with your network so that they can benefit from it too!
1 year ago | [YT] | 2
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Reel Good Video Production
Seek to understand your customer FIRST! Get to know their pain-points, wants, and needs before you begin touting the benefits of your product or service.
Ask them about their business and how they see it growing over the next few years. Ask them about the type of customers they serve and what's important to their customers. For most entrepreneurs, their business is their baby, and they LOVE to talk about it!
Your prospect will be happily surprised when you make an effort learn about them, which will make it easier for them to see your offering as the "no-brainer" solution to their problem.
Seek to understand FIRST!
(Save this post)
1 year ago | [YT] | 2
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Reel Good Video Production
The point when things seem to be at their darkest, or most difficult, is often when they start to turn around. Many times, we give up right when our circumstances are about to change. Keep going a little longer. DON'T QUIT. Your breakthrough is right around the corner.
It's Monday ... OWN IT!!!
#RGVP
#mondaymorningmotivation
#mondaymorningblues
#mondaymorning
#yegmondaymorning
#dontquit
#keepgoing
1 year ago | [YT] | 2
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Reel Good Video Production
We are what we do! Our habits determine how our lives turn out, regardless of external pressures or circumstances. The beautiful (or terrifying) thing about habits is that we don't have to think about them. They run themselves ... and they run us. No thought is necessary, we just do what we're conditioned to do. Depending on the habit, that is either extremely helpful or extremely problematic.
Every once in a while we should examine the habits that are running our lives and see which ones should stay and which ones need to be replaced.
One of the questions that we can ask ourselves is, "if I stay on this present course and keep doing all of the things that I am currently doing, what will my life look like in 5 years, 10 years, or 20 years?" Introspection like that gives us a clear look at what needs to change and what needs to stay the same.
Happy Monday!
#RGVP
#mondaymorningkickstart
#powerfulhabits
#introspection
#habitsrunourlives
#mondaymorning
#yegmondaymorning
#yeg
1 year ago | [YT] | 2
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Reel Good Video Production
I'm wishing you and your loved ones a great holiday week!
#RGVP
#happyholidays
#merrychristmas
1 year ago | [YT] | 3
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Reel Good Video Production
Many of us are pursuing new ventures, working on new projects and maybe tackling unforeseen challenges.
Everything seems difficult at the beginning of something new, but it's our consistency and our determination that allows us to push through until what we are doing feels 'easy.'
Of course, it's not easier. We are just better at it.
Happy Monday! Have a great week.
#RGVP
#mondaymorningkickstart
#mondaymorningmotivation
#yegmonday
#mondaymorning
#mondaymotivation
#mondaymorningblues
1 year ago | [YT] | 1
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