Integral Classical Guitar

It's March 2024 and my YouTube Channel has been resting idle for years. I've decided to change this and start posting videos with greater constancy with the goal of providing meaningful content for classical guitar enthusiasts, and music lovers, with both performance and instruction videos.

Why am I doing this?

Here are a few reasons:

1. It's hard to have career in music if no one knows who you are or what you are doing. Staying relevant with consistent videos will only serve to help connect me with others in meaningful and productive ways.


2. YouTube provides an excellent opportunity to connect with, benefit, and recruit students for my Georgia State University, Emory University, and private guitar studios.

3. YouTube provides an excellent opportunity to promote oneself as a concert artist.

4. Regarding my plan to start producing instructional videos: over the years I have had numerous students suggest, and encourage, me to do this. While I would never dissuade my students from watching and learning from others' instructional videos, I have come to the conclusion that I should have my own videos for them, and others, to access too.

What are my goals?

1. To create meaningful and substantive content that benefits others. If I succeed in this regard, I will be happy and feel that the time I put into this endeavor will be worth it. Focusing on an altruistic goal will help keep me stay grounded and make the process fun and healthy.

2. Recruit students for my guitar studios.

3. Maintain relevant and up-to-date marketing materials for concert promotion.

4. Channel monetization? Every revenue stream is important, especially as an adjunct music instructor, which I am at both GSU and Emory. As an Adjunct (the fancy school of music title part-time instructors is "Artist Affiliate") the work load is often heavy while the pay is always light. Consequently, it would be foolish not to include monetization as a goal.

Now that I've posted this, I had better follow through with my plans. I hope that you will come along for the ride. I'm performing the Concierto de Aranjuez in Atlanta on 03/19/2024 with the Delkalb Symphony orchestra. Following this performance, I'm hosting an international guest artist for a week at both GSU and Emory. When my schedule clears in April, I will start shooting original content for instruction videos and short performances of student level etudes and repertoire. Until then, I'll be posting student performances from my GSU Guitar Studio that have been sitting idle on my hard drive for years.

I have no idea if anyone will read this, but, if you do, feel free to give thoughts and suggestions. I'd love to hear from you.

Sincerely,

Luther

1 year ago (edited) | [YT] | 2