Jordan Platten

Most agency owners are sitting on an unfair advantage they've never used...

The agency owners signing the most clients right now aren't the best marketers.

They're the most trusted.

I just had a call with Lirim.

A 21-year-old former general contractor.

Six months after joining Affluent Academy, he's between $40k and $50k a month on a performance model where he only gets paid when his clients do.

He drove to construction sites. Knocked on doors. Showed up on the job.

And when he spoke to contractors, he wasn't some marketing guy trying to sell something.

He was someone who had lived it.

That trust closed deals a cold email never could.

Whatever industry you come from, whatever world you've worked in before this, that experience gives you a level of credibility that most agency owners spend years trying to manufacture.

You already speak the language. You already know the pain. You already know what these people actually care about.

That is your unfair advantage. Most people never use it.

Full breakdown here 👉 https://youtu.be/UAqXX3ccfeQ

2 days ago | [YT] | 25

Jordan Platten

Most agency owners are sitting on an unfair advantage they've never used...

The agency owners signing the most clients right now aren't the best marketers.

They're the most trusted.

I just had a call with Lirim.

A 21-year-old former general contractor.

Six months after joining Affluent Academy, he's between $40k and $50k a month on a performance model where he only gets paid when his clients do.

He drove to construction sites. Knocked on doors. Showed up on the job.

And when he spoke to contractors, he wasn't some marketing guy trying to sell something.

He was someone who had lived it.

That trust closed deals a cold email never could.

Whatever industry you come from, whatever world you've worked in before this, that experience gives you a level of credibility that most agency owners spend years trying to manufacture.

You already speak the language. You already know the pain. You already know what these people actually care about.

That is your unfair advantage. Most people never use it.

Full breakdown here 👉 https://youtu.be/UAqXX3ccfeQ

3 days ago | [YT] | 6

Jordan Platten

Most agency owners working 60-hour weeks are taking home less than someone working 20.

Let me show you why.

Agency 1:

15 team members. 75% tied up in fulfillment. The CEO is stuck in operations, babysitting the team, putting out client fires.

At the end of the month, after salaries, tools and overheads, $20,000 in profit. 20% margins.

Agency 2:

Less than 5 team members. The CEO is out of the day-to-day. AI systems handle the fulfilment, the client communication, the reporting and the acquisition.

At the end of the month, $60,000 in profit. 60% margins.

Same revenue. A fraction of the headcount. Three times the profit.

So what's the difference?

Agency 1 is AI-enabled. AI bolted onto an old model.

Agency 2 is AI-native. Built around AI from the ground up.

The three systems that make the shift happen and the exact 6-month path to get there are all broken down in the latest video.

Watch it here 👇
https://www.youtube.com/watch?v=3MQ4c...

5 days ago | [YT] | 13

Jordan Platten

Most agency owners working 60-hour weeks are taking home less than someone working 20.

Let me show you why.


Agency 1:


15 team members. 75% tied up in fulfillment. The CEO is stuck in operations, babysitting the team, putting out client fires.


At the end of the month, after salaries, tools and overheads, $20,000 in profit. 20% margins.


Agency 2:


Less than 5 team members. The CEO is out of the day-to-day. AI systems handle the fulfilment, the client communication, the reporting and the acquisition.


At the end of the month, $60,000 in profit. 60% margins.


Same revenue. A fraction of the headcount. Three times the profit.


So what's the difference?


Agency 1 is AI-enabled. AI bolted onto an old model.


Agency 2 is AI-native. Built around AI from the ground up.


The three systems that make the shift happen and the exact 6-month path to get there are all broken down in the latest video.


Watch it here 👇
https://www.youtube.com/watch?v=3MQ4c...

5 days ago | [YT] | 33

Jordan Platten

Go From $0 to $10k/mo in 70 Days with AI lead-gen 🤖

What does it actually take to get an agency off the ground in 70 days?

One of our members, Nechchristian, just did it.

He hadn't built a website. Hadn't sorted his social media. Didn't even have a proper offer.

He just picked up the phone.

After 8 years of mentoring agencies, it's one of the cleanest $0 to $10K runs I've seen.

So I broke down the 7 things he did differently into a video you can implement from today.

• The one decision that makes everything else work.

• Why starting before you're ready is the only way to get ready.

• The pipeline lesson I learned the hard way at 21.

Watch it here👇
https://www.youtube.com/watch?v=M9eed...

2 weeks ago | [YT] | 10

Jordan Platten

Go From $0 to $10k/mo in 70 Days with AI lead-gen 🤖

What does it actually take to get an agency off the ground in 70 days?


One of our members, Nechristian, just did it.


He hadn't built a website. Hadn't sorted his social media. Didn't even have a proper offer.


He just picked up the phone.


After 8 years of mentoring agencies, it's one of the cleanest $0 to $10K runs I've seen.


So I broke down the 7 things he did differently into a video you can implement from today.


• The one decision that makes everything else work.


• Why starting before you're ready is the only way to get ready.


• The pipeline lesson I learned the hard way at 21.


Watch it here👇
https://www.youtube.com/watch?v=M9eed...

2 weeks ago (edited) | [YT] | 67

Jordan Platten

How is it possible that brands are reaching more people than ever... but being remembered less?

AI.

It doesn't just make content cheaper. It makes it forgettable.

The more brands flood every screen with AI-generated ads, the more consumers tune out.

In this week's Agency Giants, I sat down with David Ogiste - founder of Nobody's Cafe, working with Amazon, Spotify, Netflix & Red Bull. He built his entire agency around the one format AI can never replicate.

Here's what we get into:

• Why people pay to avoid ads but pay to attend experiences & what that means for every agency owner right now.

• Why you don't need Red Bull's budget. Phil Knight started Nike by turning up to track meets with a pair of shoes.

• Why AI is making David's agency more relevant, not less & the one thing it can never replace.

Watch the episode here 👇
https://youtu.be/QUMhOFeTZLE?si=G2zmd...

2 weeks ago | [YT] | 40

Jordan Platten

How is it possible that brands are reaching more people than ever... but being remembered less?

AI.

It doesn't just make content cheaper. It makes it forgettable.

The more brands flood every screen with AI-generated ads, the more consumers tune out.

In this week's Agency Giants, I sat down with David Ogiste - founder of Nobody's Cafe, working with Amazon, Spotify, Netflix & Red Bull. He built his entire agency around the one format AI can never replicate.

Here's what we get into:

• Why people pay to avoid ads but pay to attend experiences & what that means for every agency owner right now.

• Why you don't need Red Bull's budget. Phil Knight started Nike by turning up to track meets with a pair of shoes.

• Why AI is making David's agency more relevant, not less & the one thing it can never replace.

Watch the episode here 👇
https://youtu.be/QUMhOFeTZLE?si=G2zmd...

2 weeks ago (edited) | [YT] | 4

Jordan Platten

I just built a list of 39,000 qualified decision-makers: CEOs, CMOs, heads of growth - complete with verified emails and phone numbers.

A few prompts. Ten minutes.

No spreadsheets, no VA, no days wasted scraping data manually.

I walked through the entire system live on screen in my latest video, the exact process I use for my own agency.

Here's what you'll see:

• How to feed AI the right context so it finds your ideal clients, not just any clients.

• How to go from a million results down to a tight, qualified list of decision-makers in minutes.

• How it then writes personalised outreach for each one automatically.

If you're still doing this manually, this one is going to sting.

Watch it and copy it for yourself 👇
https://youtu.be/UMpZx1zmTWk

3 weeks ago | [YT] | 6

Jordan Platten

I just built a list of 39,000 qualified decision-makers: CEOs, CMOs, heads of growth - complete with verified emails and phone numbers.

A few prompts. Ten minutes.

No spreadsheets, no VA, no days wasted scraping data manually.

I walked through the entire system live on screen in my latest video, the exact process I use for my own agency.

Here's what you'll see:

• How to feed AI the right context so it finds your ideal clients, not just any clients.

• How to go from a million results down to a tight, qualified list of decision-makers in minutes.

• How it then writes personalised outreach for each one automatically.

If you're still doing this manually, this one is going to sting.

Watch it and copy it for yourself 👇
https://youtu.be/UMpZx1zmTWk

3 weeks ago | [YT] | 87