Jordan Platten
8-year established agency owner (affluent.co), scaled to over $250k per month and still run it today. In my spare time I mentor thousands of other agency owners & help them grow.
My other companies:
Affluent.Academy ($200k per month)
Appointwise.io ($1m ARR)
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Jordan Platten
My team told me to charge for this.
But f*ck it.
I'm giving you a 6 hour training that lays out the exact blueprint to start your AI agency from scratch.
6 hours. 10 modules. One bonus. No upsell at the end.
Here's what's inside:
How to pick the right agency model (so you stop second-guessing your niche at 11pm).
Module 1: starting from scratch with no audience, no clients, no list.
Module 2: finding and generating qualified leads.
Module 3: the smartest client acquisition method I've seen in 8 years.
Module 4: the cold calling masterclass I wish I'd had at 21.
Module 5: cold email that actually gets replies in 2025.
Module 6: how to run sales meetings that close.
Module 7: service delivery, the part nobody teaches.
Module 8: generating traffic for clients.
Module 9: the full GoHighLevel walkthrough.
Module 10: Appointwise setup, end to end.
The timestamps are pinned so you can jump straight to the module you need.
Watch it here 👉 https://youtu.be/s6bTnvCI9Pg
Enjoy!
P.S. If you only watch one section, make it the bonus at 6:35:46. That's the part most agency owners never figure out.
5 days ago | [YT] | 15
View 0 replies
Jordan Platten
My team told me to charge for this.
But f*ck it.
I'm giving you a 6 hour training that lays out the exact blueprint to start your AI agency from scratch.
6 hours. 10 modules. One bonus. No upsell at the end.
Here's what's inside:
How to pick the right agency model (so you stop second-guessing your niche at 11pm).
Module 1: starting from scratch with no audience, no clients, no list.
Module 2: finding and generating qualified leads.
Module 3: the smartest client acquisition method I've seen in 8 years.
Module 4: the cold calling masterclass I wish I'd had at 21.
Module 5: cold email that actually gets replies in 2025.
Module 6: how to run sales meetings that close.
Module 7: service delivery, the part nobody teaches.
Module 8: generating traffic for clients.
Module 9: the full GoHighLevel walkthrough.
Module 10: Appointwise setup, end to end.
The timestamps are pinned so you can jump straight to the module you need.
Watch it here 👉 https://youtu.be/s6bTnvCI9Pg
Enjoy!
P.S. If you only watch one section, make it the bonus at 6:35:46. That's the part most agency owners never figure out.
6 days ago | [YT] | 75
View 1 reply
Jordan Platten
"What's the best niche right now?"
I get this more than any other question from agency owners.
So I recorded the most honest answer I've ever given on it. Not recycled advice.
The actual framework I use when helping a mentee pick a niche from scratch...
Including why most agency owners pick their niche backwards and wonder why they can't break $10k after 18 months.
In the video:
• The 5 questions to ask before you pick a niche
• Why saturated niches are actually the best ones
• "Prove it" vs "scale it" niches and when to switch
• Reverse benchmarking - the move most agencies refuse to make
Watch the full breakdown here 👇
https://youtu.be/oZk0OjoQEyM
2 weeks ago | [YT] | 5
View 0 replies
Jordan Platten
"What's the best niche right now?"
I get this more than any other question from agency owners.
So I recorded the most honest answer I've ever given on it. Not recycled advice.
The actual framework I use when helping a mentee pick a niche from scratch...
Including why most agency owners pick their niche backwards and wonder why they can't break $10k after 18 months.
In the video:
• The 5 questions to ask before you pick a niche
• Why saturated niches are actually the best ones
• "Prove it" vs "scale it" niches and when to switch
• Reverse benchmarking - the move most agencies refuse to make
Watch the full breakdown here 👇
https://youtu.be/oZk0OjoQEyM
3 weeks ago | [YT] | 26
View 0 replies
Jordan Platten
Most agency owners are sitting on an unfair advantage they've never used...
The agency owners signing the most clients right now aren't the best marketers.
They're the most trusted.
I just had a call with Lirim.
A 21-year-old former general contractor.
Six months after joining Affluent Academy, he's between $40k and $50k a month on a performance model where he only gets paid when his clients do.
He drove to construction sites. Knocked on doors. Showed up on the job.
And when he spoke to contractors, he wasn't some marketing guy trying to sell something.
He was someone who had lived it.
That trust closed deals a cold email never could.
Whatever industry you come from, whatever world you've worked in before this, that experience gives you a level of credibility that most agency owners spend years trying to manufacture.
You already speak the language. You already know the pain. You already know what these people actually care about.
That is your unfair advantage. Most people never use it.
Full breakdown here 👉 https://youtu.be/UAqXX3ccfeQ
3 weeks ago | [YT] | 33
View 0 replies
Jordan Platten
Most agency owners are sitting on an unfair advantage they've never used...
The agency owners signing the most clients right now aren't the best marketers.
They're the most trusted.
I just had a call with Lirim.
A 21-year-old former general contractor.
Six months after joining Affluent Academy, he's between $40k and $50k a month on a performance model where he only gets paid when his clients do.
He drove to construction sites. Knocked on doors. Showed up on the job.
And when he spoke to contractors, he wasn't some marketing guy trying to sell something.
He was someone who had lived it.
That trust closed deals a cold email never could.
Whatever industry you come from, whatever world you've worked in before this, that experience gives you a level of credibility that most agency owners spend years trying to manufacture.
You already speak the language. You already know the pain. You already know what these people actually care about.
That is your unfair advantage. Most people never use it.
Full breakdown here 👉 https://youtu.be/UAqXX3ccfeQ
3 weeks ago | [YT] | 6
View 0 replies
Jordan Platten
Most agency owners working 60-hour weeks are taking home less than someone working 20.
Let me show you why.
Agency 1:
15 team members. 75% tied up in fulfillment. The CEO is stuck in operations, babysitting the team, putting out client fires.
At the end of the month, after salaries, tools and overheads, $20,000 in profit. 20% margins.
Agency 2:
Less than 5 team members. The CEO is out of the day-to-day. AI systems handle the fulfilment, the client communication, the reporting and the acquisition.
At the end of the month, $60,000 in profit. 60% margins.
Same revenue. A fraction of the headcount. Three times the profit.
So what's the difference?
Agency 1 is AI-enabled. AI bolted onto an old model.
Agency 2 is AI-native. Built around AI from the ground up.
The three systems that make the shift happen and the exact 6-month path to get there are all broken down in the latest video.
Watch it here 👇
https://www.youtube.com/watch?v=3MQ4c...
4 weeks ago | [YT] | 13
View 0 replies
Jordan Platten
Most agency owners working 60-hour weeks are taking home less than someone working 20.
Let me show you why.
Agency 1:
15 team members. 75% tied up in fulfillment. The CEO is stuck in operations, babysitting the team, putting out client fires.
At the end of the month, after salaries, tools and overheads, $20,000 in profit. 20% margins.
Agency 2:
Less than 5 team members. The CEO is out of the day-to-day. AI systems handle the fulfilment, the client communication, the reporting and the acquisition.
At the end of the month, $60,000 in profit. 60% margins.
Same revenue. A fraction of the headcount. Three times the profit.
So what's the difference?
Agency 1 is AI-enabled. AI bolted onto an old model.
Agency 2 is AI-native. Built around AI from the ground up.
The three systems that make the shift happen and the exact 6-month path to get there are all broken down in the latest video.
Watch it here 👇
https://www.youtube.com/watch?v=3MQ4c...
4 weeks ago | [YT] | 34
View 0 replies
Jordan Platten
Go From $0 to $10k/mo in 70 Days with AI lead-gen 🤖
What does it actually take to get an agency off the ground in 70 days?
One of our members, Nechchristian, just did it.
He hadn't built a website. Hadn't sorted his social media. Didn't even have a proper offer.
He just picked up the phone.
After 8 years of mentoring agencies, it's one of the cleanest $0 to $10K runs I've seen.
So I broke down the 7 things he did differently into a video you can implement from today.
• The one decision that makes everything else work.
• Why starting before you're ready is the only way to get ready.
• The pipeline lesson I learned the hard way at 21.
Watch it here👇
https://www.youtube.com/watch?v=M9eed...
1 month ago | [YT] | 10
View 0 replies
Jordan Platten
Go From $0 to $10k/mo in 70 Days with AI lead-gen 🤖
What does it actually take to get an agency off the ground in 70 days?
One of our members, Nechristian, just did it.
He hadn't built a website. Hadn't sorted his social media. Didn't even have a proper offer.
He just picked up the phone.
After 8 years of mentoring agencies, it's one of the cleanest $0 to $10K runs I've seen.
So I broke down the 7 things he did differently into a video you can implement from today.
• The one decision that makes everything else work.
• Why starting before you're ready is the only way to get ready.
• The pipeline lesson I learned the hard way at 21.
Watch it here👇
https://www.youtube.com/watch?v=M9eed...
1 month ago (edited) | [YT] | 67
View 1 reply
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