Jordan Platten

100,000 LinkedIn DMs a month.
Zero ad spend.
𝟭 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗮 𝘆𝗲𝗮𝗿 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀. 🚀

Niall Ratcliffe runs the UK's #1 LinkedIn agency, & he says everyone is using the platform wrong!

His argument is simple.

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀𝗻'𝘁 𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. 𝗜𝘁'𝘀 𝗮 𝗥𝗼𝗹𝗼𝗱𝗲𝘅.

It's the easiest platform to get in front of your dream clients & start a conversation with them.

In today's Agency Giants episode, we get into:

• How to increase your connection acceptance rate 𝗳𝗿𝗼𝗺 𝟱% 𝘁𝗼 𝟰𝟬% (In minutes)

• The "fishing content" strategy that turns post engagements into lead lists, completely free

• How one simple change in his agency 𝟯𝗫'𝗱 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟵𝟬 𝗱𝗮𝘆𝘀

If you've been posting on LinkedIn & getting nothing back, this one will make everything click.

Watch the full episode now 👇

https://youtu.be/Yk2rzG7FhGc

11 hours ago | [YT] | 4

Jordan Platten

📣 HUGE ANNOUNCEMENT!

I'm going to build an AI agency from scratch LIVE over 4 days.

And when it's done, I'm not keeping it.

I'm handing the whole business to one of my viewers.

The brand, the systems, the toolkit + a new MacBook.

You could be one of them!

Episode 01 goes live Monday. You need to be watching from day one to win.

Full details + how to enter below 👇
https://youtu.be/9hCW43a-tOM

See you on Monday!

1 day ago | [YT] | 13

Jordan Platten

📣 HUGE ANNOUNCEMENT!

I'm going to build an AI agency from scratch LIVE over 4 days.

And when it's done, I'm not keeping it.

I'm handing the whole business to one of my viewers.

The brand, the systems, the toolkit + a new MacBook.

You could be one of them!

Episode 01 goes live Monday. You need to be watching from day one to win.

Full details + how to enter below 👇
https://youtu.be/9hCW43a-tOM

See you on Monday!

2 days ago (edited) | [YT] | 105

Jordan Platten

Almost every "AI business" video on YouTube right now is theory.

They look cool, but you're still broke after watching them.

There's nothing tangible to copy, which leaves you more confused than ever.

So I decided to break that pattern & give you more clarity on what's going to actually make you more money in 2026/7.

I broke down the 3 best AI offers you can make money with fast, reliably, and that are lasting long-term.

(One of them is the exact offer running inside my own agency, Affluent.co, doing over £250K/mo right now.)

If you've been stuck picking a lane, this'll make the decision easy for you.

Watch the full breakdown here 👇
https://youtu.be/-nR3jUwAEa8?si=6M7zN...

3 days ago | [YT] | 3

Jordan Platten

Almost every "AI business" video on YouTube right now is theory.

They look cool, but you're still broke after watching them.

There's nothing tangible to copy, which leaves you more confused than ever.

So I decided to break that pattern & give you more clarity on what's going to actually make you more money in 2026/7.

I broke down the 3 best AI offers you can make money with fast, reliably, and that are lasting long-term.

(One of them is the exact offer running inside my own agency, Affluent.co, doing over £250K/mo right now.)


If you've been stuck picking a lane, this'll make the decision easy for you.

Watch the full breakdown here 👇
https://youtu.be/-nR3jUwAEa8?si=6M7zN...

4 days ago | [YT] | 32

Jordan Platten

I used to have a folder of unfinished business ideas... 😅

50 pages of notes. Screenshots of tweets. A "watch later" playlist I never opened twice.

Never made a dollar from any of it.

I always thought I just needed one more piece of information before I started.

One more framework, one more tool, one more video that finally "clicked."

Turns out that's not how it works.

Psychologists pulled nearly 700 studies on procrastination.

The strongest predictor wasn't laziness or bad time management.

It was low belief in your own ability to actually pull it off.

Now you might be thinking:

"That's not me, I just haven't found the right idea yet."

Fair. I thought that too.

But here's the thing.

The "what" has been settled for years.

Sell AI-powered outcomes to businesses. That's it. If information was going to fix it, it already would have.

What actually gets people moving isn't more information.

It's watching someone who feels like you do it first, then copying them one small step at a time.

That's it.

This topic has been bothering me a lot this week, so I decided to make a YouTube video about it.

Watch it here 👉 https://youtu.be/UDhVOnSCUAU

I break down exactly why most agency owners stay stuck (it's not what you think),

The 3 mistakes that kill people who do start,

And the one shift that got me from procrastinating for 5 years to signing my first client in 2 weeks.

6 days ago | [YT] | 34

Jordan Platten

I used to have a folder of unfinished business ideas... 😅

50 pages of notes. Screenshots of tweets. A "watch later" playlist I never opened twice.

Never made a dollar from any of it.

I always thought I just needed one more piece of information before I started.

One more framework, one more tool, one more video that finally "clicked."

Turns out that's not how it works.

Psychologists pulled nearly 700 studies on procrastination.

The strongest predictor wasn't laziness or bad time management.

It was low belief in your own ability to actually pull it off.

Now you might be thinking:

"That's not me, I just haven't found the right idea yet."

Fair. I thought that too.

But here's the thing.

The "what" has been settled for years.

Sell AI-powered outcomes to businesses. That's it. If information was going to fix it, it already would have.

What actually gets people moving isn't more information.

It's watching someone who feels like you do it first, then copying them one small step at a time.

That's it.

This topic has been bothering me a lot this week, so I decided to make a YouTube video about it.

Watch it here 👉 https://youtu.be/UDhVOnSCUAU

I break down exactly why most agency owners stay stuck (it's not what you think),

The 3 mistakes that kill people who do start,

And the one shift that got me from procrastinating for 5 years to signing my first client in 2 weeks.

1 week ago | [YT] | 5

Jordan Platten

How I Send 3,000+ Cold Emails Every Day Using Instantly AI 📩

I used to have a team hand-writing cold email openers for my agency.

It was slow, expensive, and just couldn't scale.

So I built my own AI system instead.

It sends 3,000 personalised emails a day and books meetings while I sleep, for a fraction of what a setter team used to cost me.

Cold email got way easier this year and most agency owners haven't caught up yet.

Instantly AI now handles the whole thing out of the box: infrastructure, personalisation, follow-ups, replies, all of it.

I break down exactly how I built mine in this week's video 👇
https://www.youtube.com/watch?v=kDt9J...

1 week ago | [YT] | 8

Jordan Platten

How I Send 3,000+ Cold Emails Every Day Using Instantly AI 📩

I used to have a team hand-writing cold email openers for my agency.

It was slow, expensive, and just couldn't scale.

So I built my own AI system instead.

It sends 3,000 personalised emails a day and books meetings while I sleep, for a fraction of what a setter team used to cost me.

Cold email got way easier this year and most agency owners haven't caught up yet.

Instantly AI now handles the whole thing out of the box: infrastructure, personalisation, follow-ups, replies, all of it.

I break down exactly how I built mine in this week's video 👇
https://www.youtube.com/watch?v=kDt9J...

1 week ago | [YT] | 36

Jordan Platten

I just used Claude to generate a full list of qualified leads.

✓ Verified emails.
✓ Decision-maker names.
✓ Personalised cold emails ready to send.

Total time: 15 minutes.

Clay dropped a plugin for Claude Code this week.

You tell Claude what leads you want, it builds the whole list for you.

Full walkthrough + 2000 free Clay credits below 👇
https://www.youtube.com/watch?v=LU6KG...

2 weeks ago | [YT] | 17