8-year established agency owner (affluent.co), scaled to over $250k per month and still run it today. In my spare time I mentor thousands of other agency owners & help them grow.
My other companies:
Affluent.Academy ($200k per month)
Appointwise.io ($1m ARR)
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Jordan Platten
I just built a list of 39,000 qualified decision-makers: CEOs, CMOs, heads of growth - complete with verified emails and phone numbers.
A few prompts. Ten minutes.
No spreadsheets, no VA, no days wasted scraping data manually.
I walked through the entire system live on screen in my latest video, the exact process I use for my own agency.
Here's what you'll see:
• How to feed AI the right context so it finds your ideal clients, not just any clients.
• How to go from a million results down to a tight, qualified list of decision-makers in minutes.
• How it then writes personalised outreach for each one automatically.
If you're still doing this manually, this one is going to sting.
Watch it and copy it for yourself 👇
https://youtu.be/UMpZx1zmTWk
4 hours ago | [YT] | 2
View 0 replies
Jordan Platten
I just built a list of 39,000 qualified decision-makers: CEOs, CMOs, heads of growth - complete with verified emails and phone numbers.
A few prompts. Ten minutes.
No spreadsheets, no VA, no days wasted scraping data manually.
I walked through the entire system live on screen in my latest video, the exact process I use for my own agency.
Here's what you'll see:
• How to feed AI the right context so it finds your ideal clients, not just any clients.
• How to go from a million results down to a tight, qualified list of decision-makers in minutes.
• How it then writes personalised outreach for each one automatically.
If you're still doing this manually, this one is going to sting.
Watch it and copy it for yourself 👇
https://youtu.be/UMpZx1zmTWk
1 day ago | [YT] | 53
View 0 replies
Jordan Platten
His client laughed at him. Then he hit $40k a month.
What would you do if you realised everything you'd been building was in the wrong direction?
Most people shut down.
Or worse, they keep going anyway because starting over feels like failure.
One of our members, Alex, faced exactly that moment.
He was six months deep into a niche where even his best clients had no money.
Cold calling every day, doing the work, following every process, and one of his clients literally laughed and said "dude, this industry is broke."
Instead of doubling down, he made a decision most people don't have the guts to make.
He scrapped it, pivoted niches, moved in with a friend who was on the same mission, and went from $500 retainers to $30-40k months.
He just signed his first HVAC client at $2k a month and he's only getting started.
I sat down with Alex and unpacked the whole journey - the 3am moment with his last bit of cash, the pivot, and what actually compounded into real money.
Watch it here 👉 https://youtu.be/3kEm0f65y60
2 days ago | [YT] | 8
View 0 replies
Jordan Platten
His client laughed at him. Then he hit $40k a month.
What would you do if you realised everything you'd been building was in the wrong direction?
Most people shut down.
Or worse, they keep going anyway because starting over feels like failure.
One of our members, Alex, faced exactly that moment.
He was six months deep into a niche where even his best clients had no money.
Cold calling every day, doing the work, following every process, and one of his clients literally laughed and said "dude, this industry is broke."
Instead of doubling down, he made a decision most people don't have the guts to make.
He scrapped it, pivoted niches, moved in with a friend who was on the same mission, and went from $500 retainers to $30-40k months.
He just signed his first HVAC client at $2k a month and he's only getting started.
I sat down with Alex and unpacked the whole journey - the 3am moment with his last bit of cash, the pivot, and what actually compounded into real money.
Watch it here 👉 https://youtu.be/3kEm0f65y60
2 days ago | [YT] | 32
View 0 replies
Jordan Platten
Most agency owners treat cold outreach like a numbers game...
More volume. More templates. More spray and pray.
And then they wonder why nobody replies.
In this week's Agency Giants, I sat down with Ashleigh Holmes, co-founder of Flowd, an international B2B outbound agency that has generated £41 million in client returns through cold outreach alone.
Her take on why most outreach fails is blunt.
"You are landing in someone's inbox uninvited. So you better come with something good."
Ashleigh started in a cold calling centre, making 120 dials a day.
Failed at a menswear brand. Failed at jewellery. Then built the thing she was actually world-class at and never looked back.
She now turns down more clients than she signs.
Watch the full episode here 👇
https://youtu.be/vf2HGIrkOiE
Here's what we get into:
• Why deliverability is the first thing you need to get right and why most people skip it entirely.
• The moment Ashleigh and her co-founder realised they were holding their own business back and what letting go actually looked like.
• Why she moved from pay-per-performance to retainers and the one hire that forced the decision.
If your outreach isn't landing and you're not sure why, this episode will change how you think about it.
1 week ago | [YT] | 68
View 0 replies
Jordan Platten
Most agency owners treat cold outreach like a numbers game...
More volume. More templates. More spray and pray.
And then they wonder why nobody replies.
In this week's Agency Giants, I sat down with Ashleigh Holmes, co-founder of Flowd, an international B2B outbound agency that has generated £41 million in client returns through cold outreach alone.
Her take on why most outreach fails is blunt.
"You are landing in someone's inbox uninvited. So you better come with something good."
Ashleigh started in a cold calling centre, making 120 dials a day.
Failed at a menswear brand. Failed at jewellery. Then built the thing she was actually world-class at and never looked back.
She now turns down more clients than she signs.
Watch the full episode here 👇
https://youtu.be/vf2HGIrkOiE
Here's what we get into:
• Why deliverability is the first thing you need to get right and why most people skip it entirely.
• The moment Ashleigh and her co-founder realised they were holding their own business back and what letting go actually looked like.
• Why she moved from pay-per-performance to retainers and the one hire that forced the decision.
If your outreach isn't landing and you're not sure why, this episode will change how you think about it.
1 week ago | [YT] | 4
View 0 replies
Jordan Platten
Why do some agency owners struggle to charge $1,000 a month while others are invoicing the same kinds of businesses $50,000?
Well, it comes down to what they're actually selling.
Not the mechanics, the ads, the funnels, the automations. But the outcome.
More customers.
More revenue.
A system that runs while the business owner sleeps.
When you sell that, the conversation about price becomes very different.
Click here to watch the full breakdown 👇
https://youtu.be/SyhPS3atRck
• The exact 4-stage AI system my agency runs for clients right now and how to build your own version of it.
• Real invoices on screen - $71k, $50k, $100k, so you know this isn't theory.
• A full 3-month roadmap so you know exactly what to do from day one.
Whether you're just starting out or already running an agency and want to add a system that actually retains, this one's worth your full attention!
1 week ago | [YT] | 10
View 0 replies
Jordan Platten
Why do some agency owners struggle to charge $1,000 a month while others are invoicing the same kinds of businesses $50,000?
Well, it comes down to what they're actually selling.
Not the mechanics, the ads, the funnels, the automations. But the outcome.
More customers.
More revenue.
A system that runs while the business owner sleeps.
When you sell that, the conversation about price becomes very different.
Click here to watch the full breakdown 👇
https://youtu.be/SyhPS3atRck
• The exact 4-stage AI system my agency runs for clients right now and how to build your own version of it.
• Real invoices on screen - $71k, $50k, $100k, so you know this isn't theory.
• A full 3-month roadmap so you know exactly what to do from day one.
Whether you're just starting out or already running an agency and want to add a system that actually retains, this one's worth your full attention!
1 week ago | [YT] | 50
View 1 reply
Jordan Platten
If every AI video you watch makes you feel more behind instead of ahead…
You’re not the only one.
And it’s not because you’re doing something wrong.
It’s because there’s too much noise.
New tools.
New strategies.
New “opportunities” every single day.
And it creates this constant feeling that you should be doing more.
But here’s what I’ve realised recently:
That’s the problem.
Not the solution.
Because the more you add…
The more scattered you get...
The more overwhelmed you feel...
And the less you actually move forward.
So in this new video, I break down a much simpler way to approach AI right now.
Here's what I cover:
• The 2-question filter that removes 90% of confusion.
• Why most people feel stuck (even if they won’t admit it).
• And how to finally focus on what actually makes money.
If things have felt a bit unclear recently…
Watch this 👇
https://youtu.be/e89Xyq8kxgE
3 weeks ago | [YT] | 7
View 0 replies
Jordan Platten
If every AI video you watch makes you feel more behind instead of ahead…
You’re not the only one.
And it’s not because you’re doing something wrong.
It’s because there’s too much noise.
New tools.
New strategies.
New “opportunities” every single day.
And it creates this constant feeling that you should be doing more.
But here’s what I’ve realised recently:
That’s the problem.
Not the solution.
Because the more you add…
The more scattered you get...
The more overwhelmed you feel...
And the less you actually move forward.
So in this new video, I break down a much simpler way to approach AI right now.
Here's what I cover:
• The 2-question filter that removes 90% of confusion.
• Why most people feel stuck (even if they won’t admit it).
• And how to finally focus on what actually makes money.
If things have felt a bit unclear recently…
Watch this 👇
https://youtu.be/e89Xyq8kxgE
3 weeks ago | [YT] | 31
View 0 replies
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