Jordan Platten

Most people are chasing views, followers & impressions on their content...

Wrong metric.

Today, I sit down with Tom Hunt on this week’s Agency Giants episode.

He runs Fame, ~100 B2B podcast clients, ~$4.5m ARR.

He told me about one of his clients. (A cybersecurity software company.)

• Their whole market in the US is around 1,000 buyers.

• Their podcast gets ~100 of them listening per episode. (Around 1,000 impression/year)

• In five years, that podcast has signed one deal. Worth $500,000.

That one deal pays for the podcast many times over.

The same rule applies to any content you own:

• 200 impressions from your ideal buyers on LinkedIn > 50,000 randoms.

• 300 YouTube views from decision-makers> 30,000 views from non-decision-makers.

• 500 newsletter subs who fit your ICP > 50,000 who don’t.

Stop measuring content like a media company.

You don’t need a million eyeballs. You need the right 100.

Get in front of them, and one deal changes your year.

Learn how by watching the full episode 👇
https://youtu.be/fULTeuyt9F0

2 hours ago | [YT] | 2

Jordan Platten

Most people are chasing views, followers & impressions on their content...

Wrong metric.

Today, I sit down with Tom Hunt on this week’s Agency Giants episode.

He runs Fame, ~100 B2B podcast clients, ~$4.5m ARR.

He told me about one of his clients. (A cybersecurity software company.)

• Their whole market in the US is around 1,000 buyers.

• Their podcast gets ~100 of them listening per episode. (Around 1,000 impression/year)

• In five years, that podcast has signed one deal. Worth $500,000.

That one deal pays for the podcast many times over.

The same rule applies to any content you own:

• 200 impressions from your ideal buyers on LinkedIn > 50,000 randoms.

• 300 YouTube views from decision-makers> 30,000 views from non-decision-makers.

• 500 newsletter subs who fit your ICP > 50,000 who don’t.

Stop measuring content like a media company.

You don’t need a million eyeballs. You need the right 100.

Get in front of them, and one deal changes your year.

Learn how by watching the full episode 👇
https://youtu.be/fULTeuyt9F0

18 hours ago | [YT] | 12

Jordan Platten

I Built an AI Appointment Setter That Books Calls on Autopilot 🤑

I used to pay appointment setters $3k a month.

But they got bored, answered late & eventually quit.

Speed to lead is everything.

Humans can't do that consistently.

They eat lunch.

They forget to follow up.

They sleep.

So I built a self-learning AI- appointment setter from scratch that...

Doesn't sleep.

Doesn't complain.

And costs under $100.

And It feels very human, personal & real if you set it up properly.

I build one of these agents completely live in this week's video from complete scratch.

Watch it here 👇
https://www.youtube.com/watch?v=wZSKd...

1 day ago | [YT] | 6

Jordan Platten

I Built an AI Appointment Setter That Books Calls on Autopilot 🤑

I used to pay appointment setters $3k a month.

But they got bored, answered late & eventually quit.


Speed to lead is everything.


Humans can't do that consistently.


They eat lunch.


They forget to follow up.


They sleep.


So I built a self-learning AI- appointment setter from scratch that...


Doesn't sleep.


Doesn't complain.


And costs under $100.


And It feels very human, personal & real if you set it up properly.


I build one of these agents completely live in this week's video from complete scratch.


Watch it here 👇
https://www.youtube.com/watch?v=wZSKd...

1 day ago | [YT] | 29

Jordan Platten

A lot of people still ask me what an AI-native agency actually looks like.

So here's the comparison...

You have 2 agencies both doing $100k/mo.

AI-native:

• 5 team members
• 60% net margins
• One operating system sitting on top of the whole business
• Context, data, and function all feeding back into itself
• Founder out of the day-to-day, focused on growth

Traditional (how we all ran things 12 months ago):

• 15 team members
• 25% margins
• SOPs bolted on as an afterthought
• Systems duct-taped together
• Founder still stuck in the business, drowning in Slack

Same revenue but a completely different business.

One of the agencies in my portfolio runs at 64% net margins with 98 active clients and a 5-person delivery team.

That's what happens when AI sits at the forefront of the business, not the back.

In my latest YouTube video, I do a deep dive and show the actual dashboards, screenshots, and numbers from my own portfolio.

Watch the full video here 👇
https://youtu.be/CVzVTdsIPxw

1 week ago | [YT] | 17

Jordan Platten

He's spent 17 years building an agency: 50 staff, 400 clients at its peak.

If he were starting again in 2026, he'd run the whole thing with one person… & make more money!

In this episode of Agency Giants, Ricky Solanki, founder of Push Group, walks through exactly how he'd build a 1-person AI agency from scratch.

• Why one person & a few AI agents can now run an entire client end to end.

• How he'd actually start from $0 using Claude Code.

• The marketing engine he'd build from day one (Automated funnels, lead magnets, & the free channel almost every agency still ignores!)

Watch the full episode now 👇
https://youtu.be/N0Uboxpx6tk

1 week ago | [YT] | 35

Jordan Platten

He's spent 17 years building an agency: 50 staff, 400 clients at its peak.

If he were starting again in 2026, he'd run the whole thing with one person… & make more money!

In this episode of Agency Giants, Ricky Solanki, founder of Push Group, walks through exactly how he'd build a 1-person AI agency from scratch.

• Why one person & a few AI agents can now run an entire client end to end.

• How he'd actually start from $0 using Claude Code.

• The marketing engine he'd build from day one (Automated funnels, lead magnets, & the free channel almost every agency still ignores!)

Watch the full episode now 👇
https://youtu.be/N0Uboxpx6tk

1 week ago | [YT] | 8

Jordan Platten

A lot of people still ask me what an AI-native agency actually looks like.

So here's the comparison...

You have 2 agencies both doing $100k/mo.

AI-native:

• 5 team members
• 60% net margins
• One operating system sitting on top of the whole business
• Context, data, and function all feeding back into itself
• Founder out of the day-to-day, focused on growth

Traditional (how we all ran things 12 months ago):

• 15 team members
• 25% margins
• SOPs bolted on as an afterthought
• Systems duct-taped together
• Founder still stuck in the business, drowning in Slack

Same revenue but a completely different business.

One of the agencies in my portfolio runs at 64% net margins with 98 active clients and a 5-person delivery team.

That's what happens when AI sits at the forefront of the business, not the back.

In my latest YouTube video, I do a deep dive and show the actual dashboards, screenshots, and numbers from my own portfolio.

Watch the full video here 👇
https://youtu.be/CVzVTdsIPxw

1 week ago | [YT] | 39

Jordan Platten

My team told me to charge for this.

But f*ck it.

I'm giving you a 6 hour training that lays out the exact blueprint to start your AI agency from scratch.

6 hours. 10 modules. One bonus. No upsell at the end.

Here's what's inside:

How to pick the right agency model (so you stop second-guessing your niche at 11pm).

Module 1: starting from scratch with no audience, no clients, no list.

Module 2: finding and generating qualified leads.

Module 3: the smartest client acquisition method I've seen in 8 years.

Module 4: the cold calling masterclass I wish I'd had at 21.

Module 5: cold email that actually gets replies in 2025.

Module 6: how to run sales meetings that close.

Module 7: service delivery, the part nobody teaches.

Module 8: generating traffic for clients.

Module 9: the full GoHighLevel walkthrough.

Module 10: Appointwise setup, end to end.

The timestamps are pinned so you can jump straight to the module you need.

Watch it here 👉 https://youtu.be/s6bTnvCI9Pg

Enjoy!

P.S. If you only watch one section, make it the bonus at 6:35:46. That's the part most agency owners never figure out.

3 weeks ago | [YT] | 15

Jordan Platten

My team told me to charge for this.

But f*ck it.

I'm giving you a 6 hour training that lays out the exact blueprint to start your AI agency from scratch.

6 hours. 10 modules. One bonus. No upsell at the end.

Here's what's inside:

How to pick the right agency model (so you stop second-guessing your niche at 11pm).

Module 1: starting from scratch with no audience, no clients, no list.

Module 2: finding and generating qualified leads.

Module 3: the smartest client acquisition method I've seen in 8 years.

Module 4: the cold calling masterclass I wish I'd had at 21.

Module 5: cold email that actually gets replies in 2025.

Module 6: how to run sales meetings that close.

Module 7: service delivery, the part nobody teaches.

Module 8: generating traffic for clients.

Module 9: the full GoHighLevel walkthrough.

Module 10: Appointwise setup, end to end.

The timestamps are pinned so you can jump straight to the module you need.

Watch it here 👉 https://youtu.be/s6bTnvCI9Pg

Enjoy!

P.S. If you only watch one section, make it the bonus at 6:35:46. That's the part most agency owners never figure out.

3 weeks ago | [YT] | 78