Welcome to the PrincipalED Leader Academy — the leadership home for emerging school leaders.

I’m Dr. Gordon Amerson, Superintendent, Educator’s Coach, and Founder of The PrincipalED Leader.

If you’re an aspiring or emerging school leader — assistant principal, teacher leader, instructional coach — this channel helps you grow with clarity and confidence.

Every week, I share strategies on:
• Strengths-based leadership
• Building trust and school culture
• Leadership mindset shifts
• Assistant principal preparation
• Difficult conversations & communication
• Modern leadership tools (including AI)

Download your free Leadership Toolkit:
👉 adept-founder-4023.kit.com/5d61f64656

Join the PrincipalED Leader Academy (Founding Members: $19/mo):
👉 www.skool.com/the-principaled-leaders-8007/about?r…

Keep leading with strength, trust, and purpose.
-G







Gordon Amerson

What Builds Trust?
What builds trust in a leader the fastest?

Very interested in what our community thinks…

1 week ago | [YT] | 1

Gordon Amerson

“Real Leaders Reflect. Real Leaders Apologize.”

I’ll never forget the moment I started the school year by standing in front of my team and saying,

“I’ve reflected, I’ve learned some things—and I’m committed to being a better leader this year.”

Not for applause.
Not for optics.
But because leadership is service.

Trust isn’t built on perfection—it’s built on humility, ownership, and a willingness to grow.

Whether you’re a new leader or a veteran in your role, your team doesn’t need you to be flawless. They need you to be real.

✅ Own your missteps
✅ Communicate your growth
✅ Lead with heart

💬 What’s one leadership moment that taught you the power of reflection?
Drop it below—let’s grow together.

#ReflectiveLeadership #EdLeadership #SchoolLeaders #RealTalkLeadership #CultureMatters #LeadershipDevelopment #ThePrincipalEDLeader

1 month ago | [YT] | 1

Gordon Amerson

How to increase your leadership:

• Reflect more
• Listen more
• Empower more
• Mentor more people
• Connect more people

I’ve learned that leadership isn’t about control—it’s about influence and consistency. The more you invest in others, the more your leadership expands.

Which of these are you working on right now? Drop it in the comments.

#LeadershipJourney #EducationalLeadership #StrengthsBasedLeadership #LeadersGrowLeaders

7 months ago | [YT] | 1

Gordon Amerson

🎉 WE DID IT — 5,000 SUBSCRIBERS! 🎉

I'm incredibly thankful for this amazing community! 🙌🏾 Every view, like, comment, and share has helped this channel grow — and I’m so humbled by your support.

This journey started with a passion for education, leadership, and lifting others up. To now have 5,000 of you riding along with me? That’s a blessing I don’t take lightly. 💯

Big shoutout to YOU — the educators, aspiring leaders, and lifelong learners who show up every week ready to grow and make a difference. 🚀

Let’s keep building something special. More value-packed content is on the way — and we’re just getting started!

🔥 Next milestone: 10K! Let’s go!

#5000Subscribers #YouTubeMilestone #GratitudePost #EducationalLeadership #CareerGrowth #LeadershipMatters #ThankYouAll #LevelUp #GordonAmerson #LetsGrowTogether 🌱🎯📈

8 months ago | [YT] | 4

Gordon Amerson

🔥 4,500 SUBSCRIBERS! 🔥

I am beyond grateful for this incredible milestone! 🙌🏾 Thank you to each and every one of you who has subscribed, watched, liked, and supported my journey. Your engagement and encouragement fuel my passion for educational leadership, career development, and empowering educators! 📚✨

This is just the beginning! 🚀 I’m excited to continue creating content that inspires, informs, and uplifts. Let’s keep growing together!

Drop a comment below and let me know what topics you’d love to see next! 👇🏾

💡 If you haven’t subscribed yet, what are you waiting for? Join the community! 💡

🎯 Next stop: 5K! Let’s make it happen! 💪🏾

#ThankYou #4500Subscribers #YouTubeGrowth #EducationLeadership #CareerDevelopment #EmpoweringEducators #Grateful #NextStop5000 🚀

9 months ago | [YT] | 3

Gordon Amerson

🎉 150,000 Views! 🎉

I’m beyond grateful to reach this milestone on my YouTube channel! 🙌🏾 This journey has been incredible, and it wouldn’t be possible without each and every one of YOU—educators, aspiring teachers, school leaders, and lifelong learners who continue to support, engage, and grow with me. 💡📚

This achievement is more than just a number—it’s a testament to our shared commitment to empowering educators, refining leadership skills, and helping teachers excel in their careers. 🚀

🔹 If you’ve ever watched a video, left a comment, or shared my content, THANK YOU! Your support fuels my passion for helping educators succeed in and beyond the classroom.

The best is yet to come! 🎯 Stay tuned for more insightful content, interview tips, leadership strategies, and resources designed to help you thrive in education.

Drop a 🙌🏾 in the comments if you’re part of this amazing journey! And let me know what topics you’d love to see next.

#Grateful #EducationMatters #150KViews #TeachersOfInstagram #EducatorsRock #LeadershipDevelopment #YouTubeGrowth #FutureEducators #ThankYou

9 months ago | [YT] | 3

Gordon Amerson

This is a great visual reminder of what it really takes to be successful.
#principaledleader #leadership

1 year ago | [YT] | 6

Gordon Amerson

🎓 Unlock the Secrets to Mastering Your Teacher Interview! 🎓

Are you an aspiring teacher ready to ace your next interview? 🌟 Look no further! I've just released a brand new video titled "MASTER Your Teacher Interview | Strategies for Top 3 Questions", and it's a must-watch for anyone on the path to becoming an exceptional educator. 📚

In this video, I break down the strategies to conquer the three most crucial questions that can make or break your teacher interview:

1️⃣ What is your teaching philosophy, and how does it benefit your students? 🍎
2️⃣ Can you provide an example of a challenging classroom situation and how you handled it? 🏫
3️⃣ How do you assess and improve student learning? 📈

I'll walk you through each question step by step, providing you with invaluable insights and tips to stand out from the competition. 💪

Whether you're a fresh graduate or a seasoned educator looking to fine-tune your interview skills, this video is tailored just for you. Don't miss out on the chance to gain a competitive edge in the world of teaching! 🚀

Click the link below to watch the video now and embark on your journey to interview success:
https://youtu.be/pne8Zqb-HP0

Remember, your dreams of making a difference in students' lives start with acing that interview. 🌟 Share this post with fellow educators, tag a friend who could use these insights, and let's build a community of empowered teachers! 📣

Stay inspired, stay determined, and let's take your teaching career to new heights together. 🍏📝

#TeacherInterviewTips #EducatorSuccess #TeachingPhilosophy #EmpowerEducators

1 year ago | [YT] | 1

Gordon Amerson

🎓 Unlock the Secrets to Mastering Your Teacher Interview! 🎓

Are you an aspiring teacher ready to ace your next interview? 🌟 Look no further! I've just released a brand new video titled "MASTER Your Teacher Interview | Strategies for Top 3 Questions", and it's a must-watch for anyone on the path to becoming an exceptional educator. 📚

In this video, I break down the strategies to conquer the three most crucial questions that can make or break your teacher interview:

1️⃣ What is your teaching philosophy, and how does it benefit your students? 🍎
2️⃣ Can you provide an example of a challenging classroom situation and how you handled it? 🏫
3️⃣ How do you assess and improve student learning? 📈

I'll walk you through each question step by step, providing you with invaluable insights and tips to stand out from the competition. 💪

Whether you're a fresh graduate or a seasoned educator looking to fine-tune your interview skills, this video is tailored just for you. Don't miss out on the chance to gain a competitive edge in the world of teaching! 🚀

Remember, your dreams of making a difference in students' lives start with acing that interview. 🌟 Share this post with fellow educators, tag a friend who could use these insights, and let's build a community of empowered teachers! 📣

Stay inspired, stay determined, and let's take your teaching career to new heights together. 🍏📝

#TeacherInterviewTips #EducatorSuccess #TeachingPhilosophy #EmpowerEducators

1 year ago | [YT] | 0

Gordon Amerson

🌟 Are You Ready to Transform Your Assistant Principal Interview? 🌟

Hello, Aspiring Leaders!
I know the beginning of an interview can feel like the most daunting hurdle. But what if I told you that you could walk into your next Assistant Principal interview filled with confidence, armed with a strategy that sets you apart from the very first moment?

I've just released a new video: “How to Open Your Assistant Principal Interview with Confidence!” This isn't just another set of tips; it's a deep dive into the three transformative strategies that will change the way you approach interviews:

Craft Your Story: Your journey is unique. Learn how to weave your experiences into a compelling narrative that resonates with your interviewers.

Align With Vision: Discover how to align your aspirations with the school's mission and make them see you as part of their future.

Confidence and Curiosity: Master the balance between showcasing your confidence and demonstrating your curiosity about the role and the institution.

These strategies are more than just advice; they are a new approach to interviews that will empower you to take control from the very beginning.

Whether you're a seasoned educator or stepping into leadership for the first time, this video is tailored to help you present the best version of yourself. So, why wait? Click the link below, and let's take the first step together toward securing your dream role. Your journey to a confident and impactful interview starts now!

🎥 Watch Now: https://www.youtube.com/watch?v=nI7oI...

Don't forget to like, share, and comment! Your feedback fuels my passion for helping more aspiring educational leaders like you. Together, we can make the interview process a journey of empowerment and success.

Here's to your confidence and curiosity,
Gordon

1 year ago | [YT] | 1