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অনেকেই আমাকে মেসেজ করে Black Hat SEO নিয়ে জানতে চেয়েছেন। তাই আজ Black Hat SEO নিয়ে কিছু কথা বলি। লম্বা একটা পোস্ট হবে যাদের ধৈর্য আছে তারাই পইড়েন।
চলুন শুরু করিঃ
আমরা যখন একটা ওয়েবসাইট এর জন্য SEO করি তখন সাধারণত White Hat SEO করে থাকি যা Google এর Terms & Condition মেনে করা হয় এবং Black Hat SEO সম্পূর্ণ উল্টো । Black Hat SEO করার সময় Goole এর Terms & Condition গুলো মেনে SEO করা হয় না, যদি সহজ কথায় বলি তবে Google মামাকে ফাকি দিয়ে একটা ওয়েবসাইট কে Rank করার চেষ্টা মাত্র।
Black Hat SEO এর মাধ্যমে খুব অল্প সময়ের মধ্য একটা ওয়েবসাইট কে Rank তো করা যায় কিন্তু বেশিদিন Rank ধরে রাখা যায় না। যখনই Google ধরে ফেলে যে ওয়েবসাইট Black Hat করা হয়েছে Google algorithms গুলো ঐ সকম ওয়েবসাইট কে পেলান্টি বা প্যারালাইজড করে দেয় এবং Rank Down করে দেয়।
চলুন দেখা যাক কিছু Black Hat SEO techniques যেগুলো ব্যাবহার করে সাধারণত একটা ওয়েবসাইট এর জন্য Black Hat SEO করা যায়। আমি ৪৪ টা techniques দেখানোর চেষ্টা করেছিঃ-
I. WEBSITE OVER-OPTIMIZATION
1. Keyword Stuffing – Writing Thin Content or Using Keyword Stuffing Gets You Penalized by Google Panda
2. Over-Optimized Alt Description – Practice the Keyword Stuffing in Your Alt Description Image
3. Commercial Anchor Text on Internal Pages – Using Keyword-Rich Anchor Texts for Internal Links
4. Irrelevant Keywords – Abusing Irrelevant Keywords Just to Rank Will Damage Your CTR
5. Linking Over-Optimization – Trying to Over-Optimize the Inbound Links Will Ruin Your Link Profile
6. Hidden/ Invisible Text and Links – Hiding Links and Text or Writing Tiny Text for the Sole Purpose to Build Links
7. HTML Heading Over-Optimization – Using Multiple H1s on a Page
II. CONTENT SCAMS
8. Copied Content – Writing Copied Content Will Hamper Your Ranking
9. Content Automation – Using Automated Ways to Generate Content
10. Bait and Switch – Fraudulently Using the Bait and Switch Technique to Trick Google
11. Article Spinning – Crafting Manual or Automated Article Spinning
12. Scraped Content – Hatching Scraped Content Is Not Only Forbidden but Also Illegal
13. Cloaking – Using Cloaking Violates Google Guidelines, and You Risk Getting Penalized by Google Penguin
14. Malicious Active Content – Building up Pages with Malicious Behavior
15. Clickbait – Fabricating Deceptive Headlines Will Decrease Your CTR
III. LINK MANIPULATION
16. Web Rings – Building Web Rings to Get Traffic from Related Websites
17. Guest Post Spam – Unrelated Guest Blogging Just to Generate Links
18. Link Farm – Manipulating Your Link Profile by Increasing the Number of Inbound Links
19. Linkbait and Switch – Revitalize Your Content into a Commercial One Using Linkbait and Switch Method
20. Buying Reviews with Links by Offering “Free” Products – Manipulating the Practice of Sending Free Products in Exchange for Reviews with Links
21. Link Exchange – Excessive Link Exchange Is Considered a Link Scheme and It Won’t Let Your Site Appear in SERP
22. Blog Comment Spam – Comment Spamming to Get a Large Number of Backlinks Easily
23. Shady Redirects – Using 301 Redirect with Link Exchange
24. Commercial Anchor Text Keywords – Using Less or Not at All Non-Branded Keywords
25. Spammy Footer Links – Loading the Footer of Your Website with Links Will Only Get You a Large Number of Unnatural Links
IV. PAID LINKS
26. Link Selling – Selling Links Will De-Index Your Website and Cut Your Traffic to Half
27. Buying Links – Stop Buying Links to Receive Link Juice
28. Paid Advertorials – Paying for Advertorials to Pass Authority
29. Directory Listing – Registering and/or Buying Placements on Low-Quality Directories
V. SERP SPAM
30. Parasite Hosting – Setting up a Parasite Hosting to Take Advantage of the Authoritative Domains from Google
31. Google Bombing – Influencing the Rank of a Page by Artificially Increasing the Number of Pages That Link to It and the Anchor Texts Used
32. Doorway Pages or Gateway Pages – Using Doorway Pages or Gateway Pages to Rank Higher in SERP
33. Rich Snippet Markup Spam – Creating Irrelevant Rich Snippets Markup
34. Automated Google Queries – Sending Automated Google Queries
VI. CROOKED WEBSITES
35. Mirror Sites – Designing Mirror Sites to Increase Your Rankings
36. Private Blog Networks – Creating Blogs to Generate Link Juice
37. Typosquatting or URL Hijacking – Putting Your Reputation and Brand at Risk of Facing Cybercrime by Using Typosquatting or URL Hijacking
38. Toxic Sites – Having Links on Toxic Sites Hurts Your Link Profile
VII. ILLEGAL WAYS TO MAKE MONEY
39. Cybersquatting or Domain Squatting – Registering Domains Similar to a Trademark or Business for the Sole Purpose of Getting Monetary Benefits
40. Cookie Stuffing or Cookie Dropping – Making Cookie Stuffing Is an Illegal Practice
VIII. VICIOUS TACTICS
41. Negative SEO – Falsely Reporting Your Competitors to Get Them Penalized
42. TrackBack Spam – Improperly Use the TrackBack Feature to Get Visitors on Your Site
43. Referrer Spam – Polluting a Site with Fake Statistical Data as a Result of Referral Spam Technique
44. Social Network Spam – Sending an Enormous List of Irrelevant Links in the Social Network
তো এই হলো Black Hat SEO এর techniques, আশা করি আপনাদের উপকারে আসবে। লাইক কমেন্ট দিয়ে মনে চাইলে আর শেয়ার কইরেন😌
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M Robin💚

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