iERA is dedicated to sharing a compassionate and intelligent case for Islam with the entire world.

Founded in 2010, our aim is to create awareness about the true nature of the Islamic faith and its rich traditions by rolling out value based campaigns globally, which assist in removing common misconceptions about Islam and Muslims on a grassroots level. Read more here: iera.org/about

To support our work please visit: donate.iera.org

iERA is a registered charity in England and Wales (no. 1134566)


iERA

๐—ฅ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—›๐—ถ๐˜€๐˜๐—ผ๐—ฟ๐—ถ๐—ฐ ๐—ก๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐——๐—ฎ๐˜„๐—ฎ๐—ต ๐—–๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ

๐Ÿ“ข Full access to all talks, panels, and workshops is now available.

๐ŸŽ™๏ธ Featuring 40+ sector-leading experts in dawah, charity, education, and media.

โœ… Every keynote
โœ… Every workshop
โœ… Every panel

From building a national dawah ecosystem to empowering women, supporting reverts, and running effective campaigns โ€” itโ€™s all available to watch for ๐—™๐—ฅ๐—˜๐—˜.

๐Ÿ”น The Far-Right Threat: Challenges and Opportunities for Dawah
๐Ÿ”น How to Run Campus, Street & Exhibition Dawah
๐Ÿ”น Safeguarding & Empowering New Muslim Women
๐Ÿ”น Beyond the Bucket: Practical Fundraising That Works

๐ŸŽฅ Visit:
nationaldawahconvention.com/videos

#NDC25 #iERA #CallingToAllah #DawahUK #Islam

3 weeks ago | [YT] | 59

iERA

From the Bible to the Qurโ€™an โ€” A Search for Certainty

In Part 2 of his story, Brandon โ€” now known a @themuslimcowboy โ€” shares one of the most life-changing moments on his journey to Islam.

A dream.
A random page.
A verse that moved him to tears.

For him, it wasnโ€™t coincidence โ€” it was a miracle from Allah.

From near self-destruction to a heart full of yaqeen (certainty), Brandon reflects on the choices, struggles, and moments of clarity that shaped his path.

๐ŸŽฅ Watch the full episode now: https://youtu.be/sOKo4lvHnqc

#MuslimNow #iERA #Dawah #Islam #RevertStory #CallingToAllah

1 month ago | [YT] | 46

iERA

๐Ÿ“Birmingham โ€“ Saturday 23rd August 2025

COMMUNITY DAWAH CHALLENGE

Daโ€™wah works best when we do it together.

Join us for a full day of community-powered daโ€™wah โ€” starting with training, then heading out as one united group to share Islam in the heart of Birmingham.

๐Ÿ’ฌTraining: 11:00am โ€“ 1:15pm
๐Ÿšถ Street Dawah: 2:00pm โ€“ 5:00pm
๐Ÿ“ Masjid Al Falah, 32 Trinity Road, Handsworth, Birmingham, B6 6AL

๐Ÿ“Œ REGISTER NOW at ariseandwarn.com

#iERA #CallingToAllah #DawahChallenge

1 month ago | [YT] | 95

iERA

๐Ÿ“Birmingham โ€“ Friday 22nd August 2025

ARISE & WARN โ€“ Carrying the Prophetic Dawah

Daโ€™wah is not the work of a few, itโ€™s the responsibility of the whole Ummah.

This 22nd of August, weโ€™re bringing Birmingham together for an evening of reminders and revival with Salahuddin Patel, Shaykh Abdurraheem Green and Ustadh Yusuf Chambers.

Letโ€™s unite as one community to realign with the prophetic mission of calling people to Allah.

๐Ÿ•’ 7:30pm โ€“ 9:00pm
๐Ÿ“ Masjid Al Falah, 32 Trinity Road, Handsworth, Birmingham, B6 6AL

๐Ÿ“Œ REGISTER NOW at ariseandwarn.com

#iERA #CallingToAllah #AriseAndWarn #Dawah

1 month ago | [YT] | 95

iERA

Two Key Sessions at the National Dawah Convention โ€“ Saturday, 26th July 2025

๐Ÿ’กFrom Charity to Legacy: Islamic Models for Sustainable Giving

This session brings together leading voices shaping the future of Islamic finance and strategic giving in the UK:
ยท Azim Kidwai (Mercy Mission)
ยท Ibrahim Khan (IFG & Cur8 Capital)
ยท Sufyan Ismail (MEND)
ยท Wahid Azizi (National Waqf Fund)

๐ŸคBuilding a Vibrant Dawah Network in the UK: Lessons from the Charity Sector

What can daโ€™wah learn from the UKโ€™s most impactful Muslim charities:
ยท Fadi Itani OBE (Muslim Charities Forum)
ยท Imam Qasim Rashid Ahmad (Al Khair Foundation)
ยท Kashif Shabir (Ethical Consultancy Group)

Happening this Saturday at #NDC25
Follow for updates throughout the day, in shaa Allah.

#DawahUK #CallingToAllah #iERA

2 months ago | [YT] | 118

iERA

๐Ÿ“ข National Dawah Convention 2025 โ€” SOLD OUT

Alhamdulillah, every seat for this Saturdayโ€™s first-ever National Dawah Convention has been filled.

๐Ÿ‘ฅOver 300 delegates.
๐Ÿ“š40+ sessions.
๐Ÿค20+ exhibitors.
โ˜๐Ÿฝ1 unified purpose.

This is more than an event.
Itโ€™s a revival of BUILDING A STRONG DAWAH NETWORK TOGETHER IN THE UK.

Daโ€™wah leaders, masajid, community leaders and voices โ€” all coming together to share best practices, strategise, and strengthen the daโ€™wah network.

The response says it all:
The Ummah is ready to move with purpose.

Couldnโ€™t attend?
Stay tuned โ€” weโ€™ll be sharing key moments and lessons throughout the day, in shaa Allah.

The work continues. And youโ€™re still part of it.

#NDC25 #NationalDawahConvention #DawahUK #CallingToAllah #iERA

2 months ago (edited) | [YT] | 157

iERA

He stopped his bike and said:
โ€œ๐—œ ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐—ฝ๐˜ ๐—œ๐˜€๐—น๐—ฎ๐—บ.โ€

One moment.
One decision.
A new Muslim โ€” right here in Rwanda.

This is Destination Dawah in action.

Alhamdulillah, over 100 people have taken their shahada so far.
And the momentum is still building.

The team is on the ground โ€” visible, sincere, and inviting others to Allah swt with wisdom and care.

๐Ÿ‘‰๐Ÿผ Support the mission: sm.iera.org/ddrwanda

#DestinationDawah #iERA #Islam #CallingToAllah

3 months ago | [YT] | 724

iERA

โœˆ๏ธ๐Ÿ‡ท๐Ÿ‡ผ The Destination Dawah team has arrived in Rwanda

Theyโ€™re not here to sightsee.
They came to witness daโ€™wah in action โ€” and carry it forward.

First stop: iERAโ€™s Rwanda office.
Where local duโ€™aat plan, teach, and call people to Islam.

The Prophet ๏ทบ said:
โ€œWhoever guides someone to goodness will have a reward like the one who does it.โ€ (Muslim)

๐Ÿ’  Your donation supports:
โ€“ Local duโ€™aat
โ€“ New Muslim support
โ€“ Translated materials
โ€“ Outreach to remote villages

๐Ÿ‘‰๐Ÿผ Support Destination Dawah: sm.iera.org/ddrwanda

#DestinationDawah #iERA #CallingToAllah

3 months ago | [YT] | 444

iERA

Alhamdulillah, Leeds showed up for Dawah!

Over two impactful days, the community gathered to learn, grow, and take the message of Islam to the streets.

Sohail Arshad reminded us that Dawah must be organised. Salahuddin Patel shared how a single conversation can change a life. And Sheikh Abdurraheem Green reminded us that Dawah is the legacy of the Prophets.

Jazakum Allahu khayran to Leeds Grand Mosque and the Muslim Association of Britain โ€” and to everyone who attended, supported, and carried the call forward.

#iERA #Dawah #CallingToAllah #CommunityDawahChallenge #Leeds

3 months ago | [YT] | 540

iERA

๐‘ฌ๐’™-๐‘ช๐’‰๐’“๐’Š๐’”๐’•๐’Š๐’‚๐’ ๐‘ด๐’Š๐’๐’Š๐’”๐’•๐’†๐’“ ๐‘ญ๐’Š๐’๐’…๐’” ๐‘ฐ๐’”๐’๐’‚๐’Ž

She trained to become a Christian minister.
But the more questions she asked, the more confused she became.

Why did the Bible contradict itself?
Why was the Trinity compared to water?
Why was she punished for her husbandโ€™s choices?

Then she met a Muslim.
And one street dawah conversation changed everything.

๐ŸŽฅ Episode 8 of Muslim Now Revert Series โ€” Sandraโ€™s journey from church leadership to Islam
โ–ถ๏ธ Watch now: https://youtu.be/G_n47a_fzRs

#MuslimNow #iERA #Islam #Dawah #RevertStory #CallingtoAllah

3 months ago | [YT] | 117