NPC bikini athlete, prep & lifestyle coach helping women build strong, sustainable bodies, on stage and in real life.


Ashley Beeman

I’ve created a lot of transformations in my life, but this one is probably my all-time favorite.

I’ve said it before. I don’t regret my past. I had a lot of fun and made a lot of memories. I just knew at some point it wasn’t serving me anymore.

I didn’t feel good. I wasn’t moving forward. And I started wondering what life would look like without alcohol.

I had no idea that committing to a 365-day alcohol-free experiment would completely transform everything.

It created a ripple effect in my life that I can’t even put a price on.

What I think is so freaking cool is that we get this one life AND we can reinvent ourselves over and over, experiencing different versions of life within this one lifetime.

We don’t have to stay stuck just because it’s all we’ve ever known. We have the ability to shift and change, even when it makes people uncomfortable.

This is exactly why I teach my clients to find the ONE habit that changes everything else.

It’s not about overhauling your entire life at once. It’s about finding that one thing that creates a ripple into every other area.

Maybe it’s not alcohol for you. Maybe it’s something else.

But I’m willing to bet you already know what it is, because it’s usually that thing that keeps nagging you, the one you have the most resistance to.💕

1 day ago | [YT] | 2

Ashley Beeman

Being on a fitness journey does not mean you have to miss out on holidays.

Here are a few reminders before you enjoy the day 👇🏼

One meal off plan will not ruin your progress. An entire day of saying screw it might. There is a difference.

Hydrate. Get your water in before the party even starts.
Big meals will have you feeling sluggish and bloated so get ahead of it.


Lead with protein. Build your plate around it first. It keeps you full and your choices sharper so you are not standing at the dessert table trying to fill a void.


Eat what you actually want. Not everything just because it is there. You do not need to over consume to enjoy yourself. That is not deprivation. That is having a standard.


Be present with your people. The food will be forgotten. The moments will not.


Do not make the whole holiday about food. One meal. One day. It is not the centerpiece of your life or your progress.


Enjoy the holiday. Then get back to building the life you actually want.

You are building a lifestyle. Not a death sentence.💪🏼

4 days ago | [YT] | 1

Ashley Beeman

Watching the Jillian Michaels debate is bringing up so much of my past.

I was the girl who swung from being deep in diet culture to the body positivity/anti-diet movement.

And I swung HARD.

In fact, I don’t delete content. You could scroll back about 7 years and see how loud I was about this topic.

Watching those people debate her is wild because that used to be me.

I will say this though.

I do believe health is all encompassing.
Mind, body, and soul.

You can have the healthiest habits in the world with the worst mindset and still be unhealthy.

You can also be in a smaller body and be wildly unhealthy.

But here is what was true for me.

Being part of that movement wasn’t all bad.
In many ways it helped me heal my relationship with food and my body.

And that healing is what eventually allowed me to take control of my health and my weight in a sustainable way.

But there were also SO many rules.

When I finally stepped back and looked at it from the outside I realized something.

I had basically traded diet culture rules for anti-diet rules.

In two years I gained 60 lbs and became wildly unhealthy.
My labs were awful and I was terrified to admit I wanted to lose weight because the rules said that wanting weight loss was wrong.

Thankfully I remembered something important.

I have free will.
And it’s my life.

Not only did I go on to lose the 60 lbs, I have also kept it off for six years and my health is better than it has ever been.

Yes, sustainable weight loss is actually possible.

What I’ve learned is that multiple things can be true at the same time.

Health is nuanced.

And the black and white thinking on BOTH sides is what keeps people stuck.

Thinking I might need to tell this story again in a series or podcast episode.

3 weeks ago | [YT] | 0

Ashley Beeman

Lift consistently.
Eat enough protein.
Sleep.
Hydrate.
Then add creatine.

That’s how you actually build a strong body.

1 month ago | [YT] | 0

Ashley Beeman

When I left the diet culture space, I gained 60 lbs in two years.

But I don’t regret it, because that period gave me the opportunity to truly heal my relationship with my body and food.

I remember going in for my quarterly lab check up in the summer of 2020. My thyroid antibody numbers were so off the charts they wouldn’t even register, the results just said 2500+.

That appointment was a wake-up call. Something had to change.

But I refused to go back to my old ways.

❌ I wasn’t going to obsess over every ingredient in my food.
❌ I wasn’t going to spend hundreds of dollars a month on supplements.
❌ And I sure as hell wasn’t going to turn to prescription weight loss, because that path led me to some of the darkest years of my life.

I never wanted to be in that place of horrible health again.

So, I took a different approach. A sustainable approach I could actually stick with.

✅ Counting macros
✅ Walking daily
✅ Lifting weights

I committed to showing up for myself for 365 days, no matter what. If I fell, I got back up and kept moving forward.

It took two years to gain 60 lbs and three years to lose it, but I’ve never regained the weight 6 years later!

And the best part? My thyroid and Hashimoto’s are now leveled out!

I didn’t cut out any foods.
I didn’t restrict carbs.
I didn’t take expensive supplements promising to lower my cortisol or inflammation.

I focused on eating in a calorie deficit and losing weight slowly.

Here’s what I learned 👉 It’s easy to blame outside factors for our health struggles or lack of results, but the reality is, we always have something we can control.

1 month ago | [YT] | 9

Ashley Beeman

When it comes to diets I have pretty much tried them all.

Anyone remember the military diet where you ate hot dogs?
Or the cabbage soup diet?

Yep I did both.

For a while I was that keto girl. High fat low carb preaching it all day long.
You can actually go back on my YouTube and see it. A few of those videos even went viral.

But here is the truth.
Nothing actually got better when I ate high fat.

Sure I would lose a little weight at first
and then I would gain it all back.

Which makes sense because I was clearly over consuming calories.
Fat has more calories per gram than protein and carbs.

But the worst part was my hypothyroid and Hashimoto’s symptoms kept getting worse the longer I avoided carbs and pushed high fat.

Eventually I had to face reality.

A calorie deficit is the only way to lose fat.
And my thyroid and hormones were craving balance.

It took time to unlearn everything I was taught about carbs being the enemy but I am so glad I chose to see things differently.

A healthy body wants protein carbs and fats.
I don’t avoid any of them.

When I want to lose body fat I create a calorie deficit.

No banned ingredients.
No cutting out food groups.
No extremes.

My labs have been better over the last 6 years than they ever were before.
And I have helped countless women improve their health and lose weight the same way.

1 month ago | [YT] | 4

Ashley Beeman

December didn’t go as planned and that’s okay.

For months, I prayed for life to slow down.
I guess I forgot to be specific because whew, it came to a full stop.

God basically said, “If you won’t slow down yourself, I’ll do it for you.”

Enter the sickest I’ve been in a long time.
Eight days later and I can still barely get out of bed.

The gym hasn’t even crossed my mind.
And my nutrition Let’s just say it hasn’t exactly been on point.

But here’s the thing This season came with lessons.

The biggest one

✨ Surrender ✨

It’s so easy to get caught up hustling toward the next goal.
But sometimes the real growth happens when you pause, breathe, and meet yourself exactly where you are.

Slowing down isn’t failure.
Often it’s the setup for something bigger.

If you want a raw, unfiltered look at my 2026 competing journey, I’m sharing it all inside my Prep Diaries broadcast channel.

Drop a 💪🏼 below to join me for free and let’s make 2026 our strongest year yet.

3 months ago | [YT] | 7

Ashley Beeman

Last year my coach looked at me and said,
“This is the worst you will ever look.”

At first I was taken aback and then I was motivated AF.

Fast forward to yesterday, I had a bad body image day.

Yes, even after years of healing my relationship with food, my body, and my journey, I still have days where I don’t feel my best. If I didn’t, that would honestly be weird. You can’t fully appreciate the good days without walking through the tough ones.

So I reminded myself of one simple truth 👇🏼

The better it gets the better it gets.

And wow has that been true.

Every year I stay consistent.
Every year I put one foot in front of the other.
Every year my body gets better and better.

The boring, monotonous, brick by brick work over years, not weeks, not months, is what actually transforms you. Your dream body will take longer than you think and that is not a bad thing. That is the gift.

It is one of the reasons I love competing so much. It forces patience. It stretches your capacity. It teaches you to play the long game.

And honestly, this is the best my body has ever looked in an improvement season. I cannot wait to reveal what we are building for next year.

The biggest mindset shift I have ever made on this journey?

I stopped obsessing over how fast I could get results and I started falling in love with the process that creates them.💪🏼

4 months ago | [YT] | 5

Ashley Beeman

Making bread has officially moved me into my slow girl era… and honestly I’m here for every second of it 😍

I know it sounds silly but hear me out.

We are always rushing.
Rushing to the next task.
Rushing to the next appointment or practice.
Rushing through work.
Rushing through life.

Always needing to do more, be more, achieve more.

And listen, I’m all for “more.” You know me. I’m a goal girl, a growth girl, a discipline girl.
But there is a massive difference between speed and rushing.

Rushing equals a dysregulated nervous system, being hypervigilant, constantly bracing, never really here.
Speed equals moving with peace, purpose, and alignment.

Big difference.

These last few months have cracked me wide open to how much I was just rushing through my life. Checking off boxes without actually being in the moment.

This doesn’t mean I’m not chasing my goals my competition prep, my business, my personal growth.
But it does mean I’m done sprinting to the finish line.
I’m done believing faster is always better.

My slow girl era is officially here.

Not a season of yes to everything.
Not a season of no to everything.
A season of alignment, presence, boundaries, and peace.

And the bread? The bread is flowing.
And so is the joy. The noticing. The little moments. The softness.

Because making bread is slow.
It forces you to pause.
It requires presence.
And it’s teaching me everything I didn’t even know I needed.

If this is the era of soft, strong, aligned Ashley, I’ll take it 💛

4 months ago | [YT] | 1

Ashley Beeman

The scale isn’t a liar, it’s simply one piece of data in the bigger picture.

Honestly, I get annoyed when people say “the scale is lying.” It’s not lying. It’s not wrong. It’s just limited. And pretending it’s wrong to make ourselves feel better doesn’t actually help.

Between these two photos there’s a 2lb increase on the scale, but also a 1.5 inch drop in my waist. Both are true. Both matter.

Your results aren’t measured by one number.

It’s how your clothes fit, how you feel in your skin, your energy, and your ability to stay consistent.

When you come to a more neutral space with the scale, it stops having the power to send you into a spiral.

You see it for what it is👉🏼 just data. And data is only useful when you consider the whole picture.

The scale isn’t the villain. The story you tell yourself about the number is.💪🏼

6 months ago (edited) | [YT] | 5