NPC bikini athlete, prep & lifestyle coach helping women build strong, sustainable bodies, on stage and in real life.


Ashley Beeman

“You have so much discipline I could never do what you do.”

I always feel SO weird when people say that to me and this week I finally figured out why.

When I first started on my 60lb weight loss journey almost 7 years ago I knew it had to be different.

I did the 8 weeks and 12 week programs where I will powered my way through and then had no idea what do after.

I gave up for 2 years and gained 50lbs while also simultaneously healing my relationship to myself, my body, food, and the scale.

So when I was finally ready it was different. I knew I wanted to create her and I knew that it would be a journey.

At the beginning yes it required discipline. Discipline to show up when I didn’t feel like it. Discipline to make sacrifices in order to reach my goal.
Discipline to rewire my beliefs and subconscious patterns that were running the show.

But somewhere along the way discipline turned into devotion.

Devotion to myself.
Devotion to the woman I said I wanted to become.
Devotion to taking care of this body God gave me.
Devotion to keeping the promises I make to myself.
Devotion to continuing to grow, even when growth is uncomfortable.
Devotion to becoming a little more of her every single day.

And devotion feels different than discipline.

Discipline says, “I have to do this.”

Devotion says, “This is who I am.”

I don’t wake up every morning and force myself to choose this life. I built a life I genuinely love living.

Do some seasons require more discipline than others? Absolutely.

But I think the goal was never to become someone who could white-knuckle her way through hard things forever.

The goal was to practice discipline long enough that eventually it became devotion.

So when someone tells me, “I could never do what you do,” I want to tell them:

Neither could the woman I was 7 years ago.

She became her.

If you are ready to become her, Next Level Shred is for YOU! Intake calls start the first week of September comment “shred” to grab your spot today!

6 days ago | [YT] | 1

Ashley Beeman

The better it gets, the better it gets.

I remember the moment my entire perspective on fitness, nutrition, health, and body transformation shifted.

I had spent more than a decade losing and gaining the same 50 pounds over and over again.

Every time I lost the weight, I rushed the process. I was always trying to get to some magical finish line that honestly doesn’t exist.

Then I woke up on my 35th birthday and decided enough was enough.

I finally trusted myself enough to take the slow and steady route.

I stopped rushing the process.

I allowed myself to slow down, embrace the season I was in, and actually enjoy the journey.

And I won’t lie, sometimes I miss those beginning days because I know I will never get them back.

This physique wasn’t built in 12 weeks.

It was built over YEARS of doing the boring, basic things:

Tracking my macros.
Walking.
Lifting heavy.
Drinking water.
Avoiding alcohol.
Prioritizing sleep.

Over and over and over again.

I know you’re searching for the magical thing that will allow you to snap your fingers and finally have the results you want.

But you’re never going to find it.

The magic is in deciding you’re no longer going to rush something you want to keep for the rest of your life.

If you want results that last and a physique that continues to get better year after year, you have to lean in and learn to enjoy the ride.

Because the truth is, you never really arrive.

But as long as you stay the course, you never have to start over again either.

The better it gets, the better it gets.

One foot in front of the other. You’ve got this. ✌🏼

P.S. If you’re ready to get into the best shape of your life without rushing the process or hating the journey, I’m dropping something special for my birthday tomorrow that you won’t want to miss. 👀🎉

3 weeks ago | [YT] | 6

Ashley Beeman

My favorite thing about bodybuilding is you can’t rush it.

Building a body takes time.
No shortcuts. No hacks. No instant results.

And in a world addicted to dopamine and overnight transformations, that’s exactly why most people struggle.

Bodybuilding forced me to slow down.

To trust the process.

To show up even when nothing exciting was happening.

When I committed to my first show, I thought it was about the physique.

The body is cool.
Stage day is fun.

But the real transformation? It’s who you become in the process.

The discipline.
The patience.
The standards you start living by.

That’s the part that changes your life.

Because when you learn to fall in love with the process, you stop needing everything to happen fast to feel fulfilled.

And that carries into everything.​​​​​​​​​​​​​​​​💪🏼

4 months ago | [YT] | 9

Ashley Beeman

I’ve created a lot of transformations in my life, but this one is probably my all-time favorite.

I’ve said it before. I don’t regret my past. I had a lot of fun and made a lot of memories. I just knew at some point it wasn’t serving me anymore.

I didn’t feel good. I wasn’t moving forward. And I started wondering what life would look like without alcohol.

I had no idea that committing to a 365-day alcohol-free experiment would completely transform everything.

It created a ripple effect in my life that I can’t even put a price on.

What I think is so freaking cool is that we get this one life AND we can reinvent ourselves over and over, experiencing different versions of life within this one lifetime.

We don’t have to stay stuck just because it’s all we’ve ever known. We have the ability to shift and change, even when it makes people uncomfortable.

This is exactly why I teach my clients to find the ONE habit that changes everything else.

It’s not about overhauling your entire life at once. It’s about finding that one thing that creates a ripple into every other area.

Maybe it’s not alcohol for you. Maybe it’s something else.

But I’m willing to bet you already know what it is, because it’s usually that thing that keeps nagging you, the one you have the most resistance to.💕

4 months ago | [YT] | 3

Ashley Beeman

Being on a fitness journey does not mean you have to miss out on holidays.

Here are a few reminders before you enjoy the day 👇🏼

One meal off plan will not ruin your progress. An entire day of saying screw it might. There is a difference.

Hydrate. Get your water in before the party even starts.
Big meals will have you feeling sluggish and bloated so get ahead of it.


Lead with protein. Build your plate around it first. It keeps you full and your choices sharper so you are not standing at the dessert table trying to fill a void.


Eat what you actually want. Not everything just because it is there. You do not need to over consume to enjoy yourself. That is not deprivation. That is having a standard.


Be present with your people. The food will be forgotten. The moments will not.


Do not make the whole holiday about food. One meal. One day. It is not the centerpiece of your life or your progress.


Enjoy the holiday. Then get back to building the life you actually want.

You are building a lifestyle. Not a death sentence.💪🏼

4 months ago | [YT] | 1

Ashley Beeman

Watching the Jillian Michaels debate is bringing up so much of my past.

I was the girl who swung from being deep in diet culture to the body positivity/anti-diet movement.

And I swung HARD.

In fact, I don’t delete content. You could scroll back about 7 years and see how loud I was about this topic.

Watching those people debate her is wild because that used to be me.

I will say this though.

I do believe health is all encompassing.
Mind, body, and soul.

You can have the healthiest habits in the world with the worst mindset and still be unhealthy.

You can also be in a smaller body and be wildly unhealthy.

But here is what was true for me.

Being part of that movement wasn’t all bad.
In many ways it helped me heal my relationship with food and my body.

And that healing is what eventually allowed me to take control of my health and my weight in a sustainable way.

But there were also SO many rules.

When I finally stepped back and looked at it from the outside I realized something.

I had basically traded diet culture rules for anti-diet rules.

In two years I gained 60 lbs and became wildly unhealthy.
My labs were awful and I was terrified to admit I wanted to lose weight because the rules said that wanting weight loss was wrong.

Thankfully I remembered something important.

I have free will.
And it’s my life.

Not only did I go on to lose the 60 lbs, I have also kept it off for six years and my health is better than it has ever been.

Yes, sustainable weight loss is actually possible.

What I’ve learned is that multiple things can be true at the same time.

Health is nuanced.

And the black and white thinking on BOTH sides is what keeps people stuck.

Thinking I might need to tell this story again in a series or podcast episode.

5 months ago | [YT] | 0

Ashley Beeman

Lift consistently.
Eat enough protein.
Sleep.
Hydrate.
Then add creatine.

That’s how you actually build a strong body.

6 months ago | [YT] | 0

Ashley Beeman

When I left the diet culture space, I gained 60 lbs in two years.

But I don’t regret it, because that period gave me the opportunity to truly heal my relationship with my body and food.

I remember going in for my quarterly lab check up in the summer of 2020. My thyroid antibody numbers were so off the charts they wouldn’t even register, the results just said 2500+.

That appointment was a wake-up call. Something had to change.

But I refused to go back to my old ways.

❌ I wasn’t going to obsess over every ingredient in my food.
❌ I wasn’t going to spend hundreds of dollars a month on supplements.
❌ And I sure as hell wasn’t going to turn to prescription weight loss, because that path led me to some of the darkest years of my life.

I never wanted to be in that place of horrible health again.

So, I took a different approach. A sustainable approach I could actually stick with.

✅ Counting macros
✅ Walking daily
✅ Lifting weights

I committed to showing up for myself for 365 days, no matter what. If I fell, I got back up and kept moving forward.

It took two years to gain 60 lbs and three years to lose it, but I’ve never regained the weight 6 years later!

And the best part? My thyroid and Hashimoto’s are now leveled out!

I didn’t cut out any foods.
I didn’t restrict carbs.
I didn’t take expensive supplements promising to lower my cortisol or inflammation.

I focused on eating in a calorie deficit and losing weight slowly.

Here’s what I learned 👉 It’s easy to blame outside factors for our health struggles or lack of results, but the reality is, we always have something we can control.

6 months ago | [YT] | 9

Ashley Beeman

When it comes to diets I have pretty much tried them all.

Anyone remember the military diet where you ate hot dogs?
Or the cabbage soup diet?

Yep I did both.

For a while I was that keto girl. High fat low carb preaching it all day long.
You can actually go back on my YouTube and see it. A few of those videos even went viral.

But here is the truth.
Nothing actually got better when I ate high fat.

Sure I would lose a little weight at first
and then I would gain it all back.

Which makes sense because I was clearly over consuming calories.
Fat has more calories per gram than protein and carbs.

But the worst part was my hypothyroid and Hashimoto’s symptoms kept getting worse the longer I avoided carbs and pushed high fat.

Eventually I had to face reality.

A calorie deficit is the only way to lose fat.
And my thyroid and hormones were craving balance.

It took time to unlearn everything I was taught about carbs being the enemy but I am so glad I chose to see things differently.

A healthy body wants protein carbs and fats.
I don’t avoid any of them.

When I want to lose body fat I create a calorie deficit.

No banned ingredients.
No cutting out food groups.
No extremes.

My labs have been better over the last 6 years than they ever were before.
And I have helped countless women improve their health and lose weight the same way.

6 months ago | [YT] | 4

Ashley Beeman

December didn’t go as planned and that’s okay.

For months, I prayed for life to slow down.
I guess I forgot to be specific because whew, it came to a full stop.

God basically said, “If you won’t slow down yourself, I’ll do it for you.”

Enter the sickest I’ve been in a long time.
Eight days later and I can still barely get out of bed.

The gym hasn’t even crossed my mind.
And my nutrition Let’s just say it hasn’t exactly been on point.

But here’s the thing This season came with lessons.

The biggest one

✨ Surrender ✨

It’s so easy to get caught up hustling toward the next goal.
But sometimes the real growth happens when you pause, breathe, and meet yourself exactly where you are.

Slowing down isn’t failure.
Often it’s the setup for something bigger.

If you want a raw, unfiltered look at my 2026 competing journey, I’m sharing it all inside my Prep Diaries broadcast channel.

Drop a 💪🏼 below to join me for free and let’s make 2026 our strongest year yet.

7 months ago | [YT] | 7