Welcome to my channel—where I share everything I’ve learned from 14+ years in apparel manufacturing, marketing, design, and eCommerce to help you Launch a Money-Making Brand. Our goal is to empower 1 billion people to launch purpose-driven businesses, you in?

Let's Connect:
▸ Instagram | www.instagram.com/johnxsantos/

For Business Inquiries: Email 👇🏽


John Santos

Going live on Youtube for the first time in 2025 this Wednesday (April 16). Putting together a special training to get you started off strong this quarter.

What time works best for you to join 👇🏾

1 week ago | [YT] | 12

John Santos

Can you believe it’s already April?

We’re 3 months into the year… and if you’re still sitting on your brand idea, I get it.
You’ve probably been planning, researching, maybe even doubting if you’re doing it “right.”

That’s exactly why I created the Brand Owners Playbook.

It’s a PDF you can open today—with manufacturer lists, vector assets, and step-by-step worksheets to help you launch your brand in the next 30 days.

No fluff. No guesswork.

If you’ve been following me here, this is the tool I wish I had when I was starting out.

Let’s stop overthinking and start building.
Grab the Playbook. Start today

👉🏽brandownersplaybook.com/

3 weeks ago | [YT] | 21

John Santos

By now you’ve seen what’s happening with ChatGPT.
Wild upgrades. Everyone scrambling to “use AI for eCommerce"

But here’s the real question:
👉 How do you actually stand out when everyone’s using the same tools?

Curious what you’re seeing out there…
Is AI making things better—or just louder?

💬 Drop “Playbook” if you want the framework I’m using to cut through the noise.

3 weeks ago | [YT] | 22

John Santos

When it comes to starting and even running a business, you will encounter challenges. Overcoming doubt, and believing it is possible is the only way through them. Check out the latest video where we dive into a From The Ground Up Story. Tag someone you want to be featured in a future episode!

1 month ago | [YT] | 5

John Santos

I don't know who needs to hear this today but:

"Keep Going" 👊🏾

(it'll all work out)

1 month ago | [YT] | 68

John Santos

What platforms have you considered sourcing products from to make a custom brand?

1 month ago | [YT] | 13

John Santos

This has got to be one of the most interesting Print On Demand companies I have ever visited. Located inside of an abandoned Walmart, it has been completely transformed into a high volume manufacturing facility that works with online sellers.

In the latest video we show you how the products they make inside, can make you up to $100K/mo.

Watch: https://youtu.be/7Ed3xvuCQmM?si=dZ0t2...

1 month ago | [YT] | 14

John Santos

What happens when an entrepreneur teams up with a group of engineers? They buy the second biggest Walmart in the world and transform it into a groundbreaking manufacturing powerhouse, producing on-trend products so efficiently that even China struggles to compete. If you haven’t watched my videos in a while, this is the one to start the year with. Don’t miss it. NOW LIVE: https://youtu.be/7Ed3xvuCQmM

1 month ago | [YT] | 46

John Santos

IT’S FINALLY HERE! 🚨 The video we’ve been grinding on for weeks just dropped, and trust me, you don’t want to miss this.

From designing to making it, we’ve poured everything into this piece and who knows, maybe even Elon Musk himself will take notice?!

Check it out and let me know: Did we crush it? Would you rock this merch or gift it to someone you know? Let me know. 👇

3 months ago | [YT] | 26

John Santos

The mission of this channel from Day 1- Make it easy for you to start a brand. Navigating the industry has always been a mess, so we streamlined the process and helped hundreds of thousands get started over the years. ]

So when Elon announced the Department Of Government Efficiency, the mission resonated with me, and we had to be the ones to build the brand. What you think? Did we pull it off, or back to the drawing board? 🎥: https://youtu.be/nlSH9D3cxmQ?si=daOdX...

3 months ago | [YT] | 22