Will Polston - Strategist & Performance Coach

Unlock Your Potential. Perform at Your Best. Live with Purpose.

I’m Will, best-selling author, entrepreneur, award-winning business strategist and performance coach, and this channel is designed to help ambitious entrepreneurs and business owners think bigger, live better, and perform at their best.

If you’re feeling stuck, burnt out, or simply know you’re capable of more, you’re in the right place.

Here, you’ll find practical insights and proven tools to:

*Unlock your next level of potential
* Master sustainable high performance
* Align your life and business with true purpose

Whether you’re scaling your business, navigating big decisions, or striving for more meaning in your work and life, I’m here to support your evolution.

Ready to level up your life and business?

Join the movement of entrepreneurs getting more time, more fulfilment and less stress by aligning their business with their North Star 🌟



Will Polston - Strategist & Performance Coach

The brand new North Star Conversations episode with Chris Branch is OUT NOW!

If you want to find out how an ultra runner, osteopath, and self-confessed biomechanics nerd is rewriting the rules on health, resilience, and epic adventures (plus what 400+ laps on a track does to your mind), you do NOT want to miss a second of this.

🎧 Watch it now → https://youtu.be/hOsssJ2Yexg?feature=...

1 week ago | [YT] | 0

Will Polston - Strategist & Performance Coach

Feeling stuck in your business or team? Your next breakthrough could be one conversation away.

Shari Teigman is the coach CEOs wish they had. She helps leaders and startup teams unlock creativity, elevate performance, and get clarity on what actually moves the needle. Whether it’s mindset, team leadership, or building systems that work, she knows how to ignite the spark your business has been missing.

In the new North Star Conversations episode, Shari shares the insider strategies that you can implement immediately to get your team firing on all cylinders and start seeing results that matter.

🎧 Watch it now → https://youtu.be/H4g5DF3d0YQ

2 weeks ago (edited) | [YT] | 0

Will Polston - Strategist & Performance Coach

I sat down with Aaron Peters, serial entrepreneur who’s built (and rebuilt) more businesses than most people will attempt in a lifetime.

Aaron’s story isn’t about overnight success, it’s about grit, lessons learned from failure, and the mindset it takes to keep building when most people would quit.

🎧 Watch it now → https://youtu.be/mT7Zxwhd-6A?feature=...

3 weeks ago (edited) | [YT] | 0

Will Polston - Strategist & Performance Coach

This week on North Star Conversations, I’m joined by Barry Garapedian, Wall Street’s No.1 Success Mentor and CEO of MAG 7 Consulting.

🎧 Watch it now → https://youtu.be/aMgEk5MiHK0

1 month ago | [YT] | 0

Will Polston - Strategist & Performance Coach

If manifestation isn’t working for you, it’s not your fault. You’ve been taught the wrong thing.

Esther McCann (Miss Manifesther) built one of the UK’s most respected manifestation platforms by cutting through the fluff and teaching the real science and energetics of manifestation that actually works.

If you’ve ever felt like you’re doing everything right but your goals still aren’t landing, you need to hear this episode.

It’s raw, honest, and might completely rewire the way you think about success, self-worth, and your next level.

🎧 Watch it now → https://youtu.be/dpE1C2ILvs8

2 months ago (edited) | [YT] | 0

Will Polston - Strategist & Performance Coach

In the latest North Star Conversations episode, I sat down with investor, entrepreneur, and UK's top financial educator, Jason Graystone.

We covered the stuff most people won’t tell you about passive income, freedom, financial independence, and more.

This conversation is direct, practical, and unapologetically honest. If you're serious about wealth, time freedom, and legacy, don’t miss this one.

🎧 Watch it now → https://youtu.be/nr6h9U5v54Q

2 months ago | [YT] | 0

Will Polston - Strategist & Performance Coach

Forget everything you’ve been told about influence and sales.

In the latest North Star Conversations episode, I’m joined by Michael Bernoff - personal development powerhouse, communication expert, and the mind behind Human Interaction Technology (HIT).

If you’ve hit a plateau in business, leadership, or life, this episode will shift the way you think about growth, communication, and what it really means to move people.

🎧 Watch it now → https://youtu.be/NA787_j3CfI

#NorthStarConversations #MichaelBernoff #HumanInteractionTechnology #EntrepreneurMindset #Leadership

2 months ago (edited) | [YT] | 0

Will Polston - Strategist & Performance Coach

🎙️ New Episode on North Star Conversations

From bullying victim to martial arts world champion, Gordon Burcham's story is raw, real, and inspiring.

In this episode, Gordon shares:

✅ How overcoming severe childhood bullying shaped his strength and mindset
✅ Why self-love became his lifeline
✅ The emotional journey of losing his family home and rebuilding everything from scratch
✅ His transformative ayahuasca retreat that led to a powerful spiritual rebirth

This episode is packed with authentic moments and actionable insights for anyone facing adversity or seeking deeper purpose.

🎧 Watch it now → https://youtu.be/Ypfp5xPGCWk

#NorthStarConversations #GordonBurcham #Resilience #SelfLove

2 months ago (edited) | [YT] | 0

Will Polston - Strategist & Performance Coach

This week on North Star Conversations 🎙️

I’m joined by Janelle Bruland, award-winning entrepreneur, bestselling author, and executive leadership coach.

This conversation is one of the most grounded and powerful we’ve had yet.

Whether you’re a founder, coach, or leader chasing big things, this episode will make you pause and reflect.

🎧 Watch it now → https://youtu.be/L8pisumEzO8?feature=...

#NorthStarConversations #JanelleBruland #LeadershipPodcast #InnerWork #Entrepreneurship

3 months ago | [YT] | 0

Will Polston - Strategist & Performance Coach

🎙️ New North Star Conversations Episode Just Dropped

This week, I’m joined by Dr. Lisa Turner — coach, scientist, and author of the (very intentionally titled) I Love the Pedophile.

Yes, we talk about that book title. But more importantly, we dive into the huge shifts happening right now in the coaching and personal development world, and how AI is at the centre of it all.

We cover:

✅ AI in the spiritual space
✅ Will AI replace coaches… or just make the bad ones irrelevant?
✅ Why some people may prefer coaching from AI over humans
✅ The future of work, presence, and what makes us truly human
✅ Can AI ever replicate energy, intuition, and “quantum” impact?

This one’s for the thinkers, the builders, the ones who see what’s coming.

🎧 Watch it now → https://youtu.be/gmHpAe7N4bU?feature=...

#NorthStarConversations #DrLisaTurner #AIandSpirituality #FutureOfCoaching #EntrepreneurMindset #HumanVsAI #Podcast

3 months ago (edited) | [YT] | 0