We try to provide world-class content around Business, Economy, and Money. Our goal is to simplify complex topics in such a manner that even a 5-year-old child can understand them.
One startup lost ₹135 crore in a year... while its founder was teaching profitability on Shark Tank.
That's the irony of SUGAR Cosmetics.
Just a few years ago, SUGAR was one of India's biggest D2C success stories, valued at nearly ₹4,000 crore, expanding to 45,000+ retail stores, and raising millions from top investors.
Today, the story has completely changed.
📉 Revenue dropped from ₹505 Cr to ₹412 Cr. 📉 Losses doubled from ₹67 Cr to ₹135 Cr. 📉 Thousands of retail stores were shut. 📉 Fresh funding is now being used to keep the business running instead of scaling it.
The biggest problem wasn't competition.
It wasn't the funding winter either.
The real problem was a business model that became dependent on heavy marketing, deep discounts, and continuous funding.
This case proves one thing:
A great brand can attract customers. A profitable business is what keeps the company alive.
Outthink
Finally, 1,000 subscribers! ❤️
A huge thank you to everyone who has supported us and been a part of this journey. It genuinely means a lot.
But honestly, this is just 0.1% of our main goal ( 1 MILLION subscribers. )
We’ve got a long way to go, and we’ll need your support throughout this journey.
So keep watching, keep sharing, and keep supporting. ❤️
1K done. 1M is the mission.
2 weeks ago |[YT] | 5
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Outthink
We just reached 1,00,000 views. ❤️
I know 1 lakh views might not be a huge number for many people, but for us, it means a lot.
Because behind these 1,00,000 views are hundreds of hours, countless revisions, and 10× the effort we put into creating every piece of content.
Maybe the number is small today, but for us, this is just the beginning.
Thank you to everyone who watched, supported, and believed in what we're building. ❤️
2 months ago |[YT] | 4
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Outthink
One startup lost ₹135 crore in a year... while its founder was teaching profitability on Shark Tank.
That's the irony of SUGAR Cosmetics.
Just a few years ago, SUGAR was one of India's biggest D2C success stories, valued at nearly ₹4,000 crore, expanding to 45,000+ retail stores, and raising millions from top investors.
Today, the story has completely changed.
📉 Revenue dropped from ₹505 Cr to ₹412 Cr.
📉 Losses doubled from ₹67 Cr to ₹135 Cr.
📉 Thousands of retail stores were shut.
📉 Fresh funding is now being used to keep the business running instead of scaling it.
The biggest problem wasn't competition.
It wasn't the funding winter either.
The real problem was a business model that became dependent on heavy marketing, deep discounts, and continuous funding.
This case proves one thing:
A great brand can attract customers. A profitable business is what keeps the company alive.
Full breakdown coming soon on YouTube.
2 months ago |[YT] | 3
View 0 replies
Outthink
I'm creating content for young Indians so they can learn something valuable instead of just consuming motivational stories.
But there's one surprising insight: almost half of my audience is 35+. I'm only 21, yet older viewers are connecting with my content.
I think there's something special about what I'm creating.
What do you think about it?
2 months ago |[YT] | 4
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