We worked for years in the service industry. In this time we had the opportunity to meet a lot of people from all walks of life. What we found is that no matter what job people have, what kind of family or car or pets they have or don't, they really just want to be happy. We also realized a lot of people struggle silently with feeling isolated or sad. These days we get texts instead of calls. IMs, DMs and emails instead of letters and cards. We are so connectedly disconnected. Our goal is to bring a little of bliss to women's doors without asking anything in return. In order to be able to do this we designed a process of showing love anonymously to other women. When you sign up for a subscription, you can choose a specific person or you can "pay-it-forward" to a stranger. If each of us lifted up another woman's spirits with just the smallest gesture could we change the world? We don't just believe we can, we are ready to make it happen!