AI Business Plans with Doug

Here is a practical example of putting our Make.com Automations into practice for Lodge and Resort owners.

Many lodges and resorts face challenges that may prevent them from getting the most from internet marketing.


Here are the top 10 reasons and how our solution addresses each one:



➤10.) Reliance on traditional booking methods:

Many lodges and resorts, especially smaller ones, still rely heavily on phone bookings, walk-ins, and travel agent referrals. They may be hesitant to change established practices without really understanding the process.

➤9.) High commissions from OTAs:

Platforms like Expedia, Booking, and TripAdvisor charge significant commissions, which can eat into profits and makes it harder for small businesses to invest in their own online presence.
With an automated content strategy, we seek to reduce dependency on OTAs with direct booking options, saving on commission fees and increasing profits.

➤8.) Limited resources:

Smaller tourism businesses often lack the time, expertise, or budget to develop and maintain a comprehensive digital marketing strategy.
AI Agents now open a new range of cost-effective content automation for minimal time and expertise.

➤7.) Perception of low ROI:

Some businesses may have tried online advertising with poor results, leading to skepticism about its effectiveness.
Top rankings and paid traffic are useless until you have an engaging story that a customer can relate to.

➤6.) Competitive online environment:

Many Resorts are hesitant to begin. They feel that the digital space is crowded, making it challenging to stand out, especially against larger chains with bigger marketing budgets.
Stories are what connect people. When you stop marketing and start telling the story of the experience — then we are getting somewhere.

➤5.) Seasonal nature of the business:

For resorts in highly seasonal markets, investing in year-round digital marketing may not seem cost-effective.
Customers are in some part of their trip experience journey year-round, when we can automate stories that match that part of the trip planning cycle — we create the connections that turn into bookings. All year long.

➤4.) Reliance on repeat customers and word-of-mouth:

Some tourism businesses may prioritize cultivating loyal customers with word-of-mouth over attracting new ones through online channels.
These days word-of-mouth is magnified online, and our AI Agents can encourage satisfied guests to leave positive reviews and share their experiences online.

➤3.) Lack of technical skills:

Many Lodge and Resort owners do not have the skill to manage websites, social media, and complicated advertising campaigns — and so their online presence is basic and, so, creates no results.
With AI and Automation, it has become remarkably easy to build fresh website content and maintain an active social media presence.

➤2.) Concerns about negative online reviews:

Some Lodge owners shy away from the internet for fear of public criticism on review platforms.
Now and AI Agent can monitor and manage your online reputation with our review management tools, helping you to express gratitude for all the good reviews and to address concerns promptly and professionally.

➤1.) Preference for a personal touch:

Many lodges and resorts pride themselves on offering personalized experiences, which they may feel is at odds with impersonal online booking systems.

🤝 Focus on the personal touch by automating content production and social media posting.

➤ Free up your time for more of the personal interactions that reflect your brand’s unique hospitality.

10 months ago | [YT] | 1