Ankur Khanna - The B2B Marketer | 91GrowthLane
Ankur Khanna from 91GrowthLane is a business educational platform initiated by duo Ankur Khanna & Nishant Agarwal with the mission to empower Indian business owners having revenue between ₹50L-50Cr to move up the revenue ladder with upto 3X growth every fiscal year.
We help B2B business owners with marketing an sales systems to achieve 3X qualified meetings each month. This results in move conversations and more conversions and ultimately leads to revenue growth.
If you feel how we achieve upto 3X revenue growth this result for Indian B2Bs manufacturers, exporters, distributors, service-providers and turnkey contractors in the Indian market then you can Apply for a Business Clarity Call here: apply.91growthlane.com/application
Ankur Khanna - The B2B Marketer | 91GrowthLane
Demand generation isn’t one game – it’s two.
• Create demand: educate the 95% not ready yet.
• Capture demand: convert the 5% actively searching.
Most B2B brands chase only the 5% — and wonder why growth stalls.
– Ankur Khanna, 91GrowthLane
1 month ago | [YT] | 0
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Ankur Khanna - The B2B Marketer | 91GrowthLane
Most B2B teams skip one key exercise – a touchpoint audit.
Not “What content do we have?”
But which touchpoints matter, who owns them, and where buyers feel confused.
Growth isn’t more activity – it’s fixing weak links.
Clarity compounds. Fewer leaks > more leads.
2 months ago | [YT] | 0
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Ankur Khanna - The B2B Marketer | 91GrowthLane
Every touchpoint is marketing – even your invoice.
B2B founders think marketing ends at ads. It doesn’t.
Website, emails, sales calls, proposals, support – buyers see one experience.
Inconsistent touchpoints kill trust.
If prospects ghost, your journey is breaking.
2 months ago | [YT] | 0
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Ankur Khanna - The B2B Marketer | 91GrowthLane
Content isn’t for selling. It’s for de-risking decisions.
Most B2B content pushes too early. Buyers don’t want persuasion – they want proof.
Early – clarity
Mid – comparison
Late – validation
Blogs early. Case studies later. Webinars build intent.
Right content, wrong stage = no pipeline impact.
2 months ago | [YT] | 0
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Ankur Khanna - The B2B Marketer | 91GrowthLane
B2B deals aren’t just about solutions. They’re about alignment - on problem, scope, budget, risk, and internal politics.
Buyers loop back. Budgets shift. Priorities change.
If sales feels slow, you’re not failing – your process needs structure.
–Ankur Khanna from 91GrowthLane
2 months ago | [YT] | 0
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Ankur Khanna - The B2B Marketer | 91GrowthLane
Founders think the buyer journey is-
Search → Call → Demo → Close
Not anymore
B2B buyers research alone, read reviews, compare, talk to peers and revisit before deciding.
Sales doesn’t control the journey - information does.
If leads aren’t serious, your journey is broken.
2 months ago | [YT] | 0
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Ankur Khanna - The B2B Marketer | 91GrowthLane
Most B2B deals don’t fail because of the product.
They fail because the wrong person controls the decision.
Every buying group has supporters, skeptics, climbers – and a silent blocker.
Winning isn’t convincing everyone.
It’s empowering the right voices early.
– Ankur Khanna from 91GrowthLane
2 months ago | [YT] | 0
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Ankur Khanna - The B2B Marketer | 91GrowthLane
A common founder mistake: “My customer is the CEO.”
Reality – B2B deals are decided by buying committees.
Users, budget owners, influencers, veto powers.
If you sell to one role, someone else blocks the deal.
Stuck deals = internal misalignment, not pricing.
2 months ago | [YT] | 0
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Ankur Khanna - The B2B Marketer | 91GrowthLane
Most B2B founders copy B2C tactics – flashy creatives, loud claims, quick hacks – then wonder why leads don’t convert.
B2B buying is logical, high-risk, and slow. That's why your marketing must build clarity & ROI – not just attention.
Views ≠ sales.
Clarity > tactics.
2 months ago | [YT] | 0
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Ankur Khanna - The B2B Marketer | 91GrowthLane
What is the first step for building the brand identity?
Watch this video for more insights: youtube.com/shorts/fbp0dDpu0z4
1 year ago | [YT] | 0
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