Ankur Khanna | 91GrowthLane

Most B2B teams skip one key exercise – a touchpoint audit.

Not “What content do we have?”
But which touchpoints matter, who owns them, and where buyers feel confused.

Growth isn’t more activity – it’s fixing weak links.

Clarity compounds. Fewer leaks > more leads.

2 weeks ago | [YT] | 0

Ankur Khanna | 91GrowthLane

Every touchpoint is marketing – even your invoice.

B2B founders think marketing ends at ads. It doesn’t.

Website, emails, sales calls, proposals, support – buyers see one experience.

Inconsistent touchpoints kill trust.

If prospects ghost, your journey is breaking.

2 weeks ago | [YT] | 0

Ankur Khanna | 91GrowthLane

Content isn’t for selling. It’s for de-risking decisions.

Most B2B content pushes too early. Buyers don’t want persuasion – they want proof.

Early – clarity
Mid – comparison
Late – validation

Blogs early. Case studies later. Webinars build intent.

Right content, wrong stage = no pipeline impact.

3 weeks ago | [YT] | 0

Ankur Khanna | 91GrowthLane

B2B deals aren’t just about solutions. They’re about alignment - on problem, scope, budget, risk, and internal politics.

Buyers loop back. Budgets shift. Priorities change.

If sales feels slow, you’re not failing – your process needs structure.

–Ankur Khanna from 91GrowthLane

3 weeks ago | [YT] | 0

Ankur Khanna | 91GrowthLane

Founders think the buyer journey is-
Search → Call → Demo → Close

Not anymore

B2B buyers research alone, read reviews, compare, talk to peers and revisit before deciding.

Sales doesn’t control the journey - information does.

If leads aren’t serious, your journey is broken.

4 weeks ago | [YT] | 0

Ankur Khanna | 91GrowthLane

Most B2B deals don’t fail because of the product.
They fail because the wrong person controls the decision.

Every buying group has supporters, skeptics, climbers – and a silent blocker.

Winning isn’t convincing everyone.
It’s empowering the right voices early.

– Ankur Khanna from 91GrowthLane

4 weeks ago | [YT] | 0

Ankur Khanna | 91GrowthLane

A common founder mistake: “My customer is the CEO.”

Reality – B2B deals are decided by buying committees.
Users, budget owners, influencers, veto powers.

If you sell to one role, someone else blocks the deal.
Stuck deals = internal misalignment, not pricing.

4 weeks ago | [YT] | 0

Ankur Khanna | 91GrowthLane

Most B2B founders copy B2C tactics – flashy creatives, loud claims, quick hacks – then wonder why leads don’t convert.

B2B buying is logical, high-risk, and slow. That's why your marketing must build clarity & ROI – not just attention.

Views ≠ sales.
Clarity > tactics.

4 weeks ago | [YT] | 0

Ankur Khanna | 91GrowthLane

What is the first step for building the brand identity?

Watch this video for more insights: youtube.com/shorts/fbp0dDpu0z4

1 year ago | [YT] | 0

Ankur Khanna | 91GrowthLane

Which platform is primarily used for professional networking?


Watch this video for more insights: youtube.com/shorts/Ok15ZsyE69M

1 year ago | [YT] | 1