Founded by Twinkle Khanna, Tweak India is a space for the modern Indian woman to challenge old ideas and discover new ones. As a digital media company built by multitaskers, Tweak strives to give readers solutions that offer maximum results with minimum effort. Armed with optimism, irreverence and a thirst for knowledge, we believe nothing is sacred, except laughter.


Tweak India

Has this ever happened to you during a wedding?⁠

Image: Tweet from ananananya⁠

8 hours ago | [YT] | 27

Tweak India

You push us into muzzles for the day and hide us behind dupattas. We’ve been used as a tabletop for cereal bowls when you’re binge-watching Netflix in bed. Do you know how many crumbs we’ve been covered in? Hi, we’re your breasts.⁠

The truth is that breasts are ever-changing dynamic beings. They can be moody, swell up and simmer down. They go through a lot, from your growth spurt at puberty to being mauled by your little ones.⁠

Not everyone is ready to talk about breasts, so we did what a lot of women are uncomfortable doing. We asked OBGYN Dr Rukhsana Hashim all the strange questions you’ve ever entertained about your lady lumps.⁠

Raise your hand in the comments if you agree that we need to have more open conversations around women's health and bodies.⁠

Click on the link and tap on the article image to read: bit.ly/42q767v

Representative image: Unsplash⁠

1 day ago | [YT] | 83

Tweak India

There was a time Gen Z wrinkled its nose at anything Ayurveda, preferring to keep strong-smelling ubtans firmly at an arm’s length.⁠

But like the nerdy kid who suddenly becomes popular in school, Ayurveda has had a glow-up in recent years, and brands like Kama Ayurveda have been instrumental in this transformation, bridging the gap between ancient Ayurvedic wisdom and modern skincare heroes.⁠

So it seems only fitting that Kama Ayurveda have now chosen Princess Gauravi Kumari as their new face. After all, who better embodies this blend of tradition and modernity than a Gen Z member of Jaipur’s royal family?⁠

We asked her to pass along some of her skincare hacks because don’t we all deserve royally good skin?⁠

Click on the link to read about her favourite skincare rituals: bit.ly/3EKHZD8

What are some of your family skincare secrets?⁠

Image: @gauravikumari⁠ on Instagram

2 days ago | [YT] | 33

Tweak India

Not a few sniffles. I mean, actual tears. Nose-running, ugly crying. Over a husky named Kita who lived somewhere in the US and who I’d only ever known through Instagram squares and cheerful reels.⁠

Kita and her fur siblings, Tikanni and Tehya, were a daily dose of joy. Howl sessions, ridiculous sleeping positions, food reviews delivered with side-eye and sass—they were a furry shot of dopamine that popped up on my feed every morning. Till one day, her human posted a reel: Kita had crossed the rainbow bridge.⁠

First came the waterworks. Then the shame. Seriously? I was crying over someone else’s dog on the internet? Was I okay? I hadn’t cried this hard during the lockdown, when people were dying around me. Something about that didn’t sit right. And yet, the grief was real. ⁠

Click on the link to read why these digital relationships feel so real: bit.ly/4jHXg6z

Have you ever felt heartbroken over a fictional or a public figure’s death?⁠

Representative image: @tikanni.kita.n.tehya.3.sibes on Instagram

3 days ago | [YT] | 36

Tweak India

Netflix’s widely acclaimed release, Adolescence, was made free to stream for school students across the UK, following a roundtable discussion convened by the British Prime Minister, who said it “hit home hard”. ⁠

This is because Jamie, the series’ 13-year-old protagonist, could be any boy. The kind who comes from a regular family, speaks politely, does satisfactorily at school, and has fun with his friends. The kind no one would ever think to call a ‘troubled’ teen. ⁠

So why don’t we ever see it coming? How come we’re still missing that pivotal moment when a ‘good boy’ takes a turn towards toxic bro territory?⁠

We spoke to an education advisor and consultant, a cybersecurity expert and parents about building trust and keeping their kids safe online. Click at the link to read more: bit.ly/3YHkMZi

As a parent how would you raise your child to ensure they turn out to be good humans?⁠

Representative image: Still from 'Adolescence' ⁠

4 days ago | [YT] | 138

Tweak India

Graphic T-shirts are the unsung heroes of social navigation. These tees handle the heavy lifting, letting your clothes do the talking. With a graphic tee, your mood is instantly on display; no explanations are required.⁠

And, let’s be honest, as much as we love a chic co-ord set, sometimes a graphic T-shirt is the most relatable item in our closet.⁠

We’ve curated a selection to reflect the full spectrum of moods we all live through every day—summed up in a tee that just gets it. Click on the link to read: bit.ly/3UUTiO5

What’s your most comfortable outfit?⁠

6 days ago | [YT] | 34

Tweak India

Indian summers are no joke. The sweltering heat, paired with dryness and humidity, can wreak havoc on your skin. The rising temperatures mean scaling down your skincare routine to the basics. In the process, however, we often assume it’s okay to skip sunscreen – who needs a heavy, sticky, greasy layer on their skin? However, sunscreen is sacrosanct, no matter what the weather or time of year. ⁠

So, how do you pick a summer sunscreen that protects your skin and suits your skin type without making you feel like a greaseball? We asked experts and simplified the labels so you can make the best choice for your skin type. If you still need recommendations? We have your back with those, too.⁠

What type of sunscreen works best for you? Tell us in the comments.⁠

Click on the link to read: bit.ly/4dxyPXu

Representative image: Pexels⁠

1 week ago | [YT] | 80

Tweak India

The essential ingredients of a stereotypical mother-in-law? Taane (taunts), unsolicited advice, and the occasional long-suffering sigh. For generations, mothers-in-law have been depicted as the matriarch armed with an authoritarian glare, an obsession with spotless countertops, and the ability to go full Gordon Ramsay over a slightly oval roti.⁠

When we shared an Instagram post featuring the perspectives of Indian daughters-in-law, many Tweak readers were curious to hear from mothers-in-law as well.⁠

To explore their side, we spoke with several mothers about their emotions, how they are navigating the changing dynamics within their families, and what they really want from their daughters-in-law. ⁠

Click on the link in to read: bit.ly/4jzdOO7

Tell us about your most memorable moment with your mother-in-law.⁠

Representative image: Still from 'Rocky Aur Rani Kii Prem Kahni'⁠

1 week ago | [YT] | 68

Tweak India

Did you have an emotional support history teacher in school? Were you fascinated by the ancient civilizations and obsessed about the Percy Jackson series? If the answer is yes, you'll probably enjoy reading mythological fiction as an adult. ⁠

And let's face it when the real world feels too jarring or mundane, there's no better escape than disappearing into a different era altogether.⁠

Our pick of the month for the Tweak India Book Club, 'The Immortals of Meluha' by Amish Tripathi is one such book that'll take you on a captivating journey to the Indus Valley Civilization in 1900 BC. ⁠

And if you want to travel a little further away from home, we've rounded up some Greek mythology books that'll satisfy that persistent itch to be far, far away-in both, time and space.⁠

What would you add to the list? Tell us in the comments below.⁠

Representative image: 'The Archies'⁠

1 week ago | [YT] | 69

Tweak India

You're a strong, independent woman... until you need to go to a cafe alone. Suddenly, it feels like you've sprouted horns on both sides of your head while a giant sign perched on your forehead seems to say, 'Look at me! I am all by myself'.⁠

The good news is that you can conquer your demons and learn to enjoy your own company with a little bit of patience, courage, and some help from these Tweak readers who've truly figured out that darr ke aage jeet hai.⁠

How do you push yourself out of your comfort zone? Tell us in the comments below. ⁠

Representative image: @diamirzaofficial⁠/ Instagram

1 week ago | [YT] | 237