Dive into the art of creating memorable, transformative brand experiences for plant-wellness resorts, B2B, and purpose-driven leaders. Led by Laura Hand, a brand experience strategist and Fractional CMO, our channel blends insights from neuroscience, sensory design, and customer journey mapping to help you build connections that resonate and drive lasting loyalty.
- Brand Experience Strategies: Step-by-step guides on designing immersive experiences and touchpoints that stand out and keep guests and clients coming back.
- CX-Driven Marketing: Proven tactics for engaging your audience meaningfully at every stage of their journey, from discovery to lasting brand loyalty.
- Personal Branding Tips: Learn how to grow your digital presence, build influence, and create a brand voice that connects authentically.
- Plant-Wellness & B2B Insights: Discover how to engage wellness-focused travelers and B2B clients with experiences that speak to their needs, values, and desires.
Laura Hand - Laura Loo Experience Design
I loved catching up with the @mncannabiscollege during @luckyleafexpo8107 Minnesota about cannabis marketing, hospitality, and tourism, diving into how our industry is evolving. We covered so much, including:
✅ How cannabis networking grew during the pandemic (shoutout to Clubhouse days!) and where it stands today.
✅ The importance of customer journey mapping—understanding who we serve and how to truly connect with them.
✅ The rise of cannabis hospitality & tourism, from wellness resorts to boutique cannabis-friendly hotels.
✅ My recent trip to @thebeachsamui5135 Thailand, where I experienced a cannabis wellness resort with infused yoga, herbal therapies, and immersive experiences.
✅ How the Midwest cannabis market can learn from other regions and grow its tourism potential.
I’d love to hear your thoughts on cannabis tourism and branding! Let’s connect in the comments. 👇💬
11 months ago | [YT] | 0
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