Country Farmss English

I recently had the opportunity to meet Akilan, a young agripreneur who is proving that fitness and farming can go hand in hand. While many know him through his fitness Instagram page Asura Balam, his vision extends far beyond the gym.

Nestled in the beautiful Kalvarayan Hills, Akilan is building an inspiring 100-acre farm with a strong focus on sustainable goat farming, supported by poultry and long-term agricultural planning.

What impressed me most is that he didn't rush into expansion. Instead, he successfully completed multiple goat farming trials, validated his methods, and is now preparing to scale with confidence.

His farm is driven by a clear vision—to create a model that combines modern thinking, sustainable agriculture, and profitable livestock farming. It's inspiring to see young Indians investing their passion in agriculture and developing farms that can motivate the next generation of farmers and entrepreneurs.

At Country Farmss Media, we remain committed to documenting inspiring agricultural stories from across India and showcasing innovative farmers who are transforming the future of Indian agriculture.

🎥 A detailed video on Akilan's 100-acre farm in Kalvarayan Hills, his goat farming journey, and his ambitious vision for the future is coming soon. Stay tuned!

#GoatFarming #KalvarayanHills #SustainableAgriculture #LivestockFarming #YoungFarmer #Agriculture #Farming #AgriEntrepreneur #RuralEntrepreneurship #CountryFarmssMedia #InnovationInAgriculture #FarmLife #IndianAgriculture #AgriJournalism #AsuraBalam #GoatFarm #TamilNaduAgriculture #SustainableFarming

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1 month ago | [YT] | 0

Country Farmss English

🌱 Understanding the Ground Reality of Organic Farming in Tamil Nadu

As part of the One Terra Foundation initiative, I have been travelling across Tamil Nadu to understand the real challenges faced by organic farmers and to document their experiences directly from the field.

Recently, I visited the Organic Farmers' Market in Tirupattur District, and the interaction provided valuable insights into the current state of organic agriculture in the region.

While the demand for chemical-free food, organic produce, and sustainable farming practices continues to grow, many farmers are still facing significant challenges, including:

✅ Limited market access and price realization
✅ High certification costs for small and marginal farmers
✅ Labour shortages and increasing input costs
✅ Difficulties in scaling organic farming operations

Despite these challenges, I was inspired by the resilience and commitment of the farmers who continue to practice natural farming, organic agriculture, and regenerative farming methods for the benefit of future generations.

These field visits reinforce the importance of building stronger ecosystems that connect farmers, consumers, researchers, policymakers, and agri-entrepreneurs.

At One Terra Foundation, our goal is to document these realities, identify practical solutions, and create platforms that support sustainable livelihoods, ecological restoration, and farmer well-being.

Every district has a story. Every farmer has an insight. And every conversation brings us closer to building a more sustainable future.

#OneTerraFoundation #OrganicFarming #SustainableAgriculture #RegenerativeAgriculture #NaturalFarming #TamilNaduFarmers #OrganicFarmers #FarmerMarket #RuralDevelopment #FoodSecurity #ClimateResilience #AgriJournalism #CountryFarmssMedia #Sustainability #Agriculture #CountryFarmss

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1 month ago | [YT] | 0

Country Farmss English

I am grateful for the opportunity to speak about Country Farmss Media and One Terra Foundation at the Southern India Chamber of Commerce and Industry (SICCI).

I shared my journey in agriculture and my experiences in West Africa, particularly in Ghana, where I have been exploring opportunities to connect agricultural startups and innovations between India and Africa. I also had the opportunity to visit many farms and interact with farmers across Ghana, gaining valuable insights into the country's agricultural landscape.

During my visit, I learned about the remarkable work of Arima Farms Ghana, which has been involved in wheat and soybean cultivation initiatives in Ghana. I also shared the future vision and plans of One Terra Foundation.

I was pleased to have the Arima Farms team present, including Mr. Citrarasan, Mr. Sajit, and Mr. Sundar.

We look forward to collaborating with like-minded organizations to promote sustainable agriculture, empower farmers, and create meaningful impact across communities.

Special thanks to Saalai Manikam, Founder of Arima Farms Ghana, and SICCI for providing this valuable opportunity.

#CountryFarmssMedia #OneTerraFoundation #OrganicFarming #DairyFarming #FarmerEmpowerment #Sustainability #AgriInnovation #Africa #Agriculture #Ghana #ArimaFarms

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1 month ago | [YT] | 0

Country Farmss English

Grateful for the opportunity to speak about Country Farmss Media and One Terra Foundation at Vanam Foundation. 🌱

Shared my journey in agriculture, my experiences connecting agri-startups and innovations between India and Africa, and our future plans through One Terra Foundation.

Phase 1 Focus: ✅ PGS certification awareness for organic farmers ✅ Mastitis awareness in dairy farming ✅ “One Cow, One Calf Per Year” reproductive awareness program

Looking forward to collaborating with like-minded organizations to support sustainable agriculture and empower farmers.

Special thanks to my friend Mr. Nithish of Rain Beaver for this opportunity.

#CountryFarmssMedia #OneTerraFoundation #OrganicFarming #DairyFarming #FarmerEmpowerment #Sustainability #AgriInnovation #Africa #Agriculture #VanamFoundation

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2 months ago | [YT] | 4

Country Farmss English

Bengaluru-based agritech startup ONO AgriFinance is strengthening its presence in India’s rural finance and agricultural ecosystem through technology-driven financial solutions designed for farmers, traders, and agri stakeholders.

Founded in 2021, ONO operates with a mission to improve transparency, market access, and financial inclusion across India’s mandi and agricultural supply chain network. The company has developed a digital ecosystem that combines market discovery, agri trading, logistics, and lending solutions to address long-standing inefficiencies in the sector.

Through its platforms such as ONO Connect, ONO Cash, and ONO Mandi, the startup enables farmers and agri businesses to access mandi price intelligence, discover trade opportunities, secure credit support, and streamline agricultural transactions. The company is also focused on digitising mandi operations and improving supply-chain efficiencies through data-driven infrastructure.

ONO has previously raised seed funding led by Aeravti Ventures, with participation from ecosystem investors and agri-focused institutions. The startup stated that the funding is being utilised to strengthen its technology stack, expand financial access in rural markets, and scale operations across multiple Indian states.

The company is positioning itself at the intersection of agritech and embedded rural finance, an area witnessing increasing investor interest as India’s agricultural ecosystem rapidly adopts digital solutions. Industry observers believe platforms integrating credit, market access, and supply-chain technology could play a major role in improving farmer income and reducing operational inefficiencies in agriculture.

As agritech continues to evolve in India, ONO AgriFinance aims to build a connected agricultural commerce and financing ecosystem that supports farmers, commission agents, traders, and rural entrepreneurs through accessible digital infrastructure.

#ONO #Agritech #AgriFinance #RuralFinance #Agriculture #StartupIndia #DigitalAgriculture

2 months ago | [YT] | 1

Country Farmss English

🌱 AI Revolution in Indian Agriculture: ITCMAARS ‘Crop Doctor’ Transforming Farm-Level Plant Health

India’s agritech ecosystem is witnessing a major leap as ITC’s AI-powered “Crop Doctor” under the ITCMAARS platform continues to help farmers detect crop diseases and pest infestations in real time across 70 crops.

Powered by Artificial Intelligence and Machine Learning-based image analytics, the feature enables farmers to upload crop images and instantly receive customized remedial guidance in regional languages through both text and audio support. The platform has already crossed more than 3 lakh usages within a short period, highlighting the growing adoption of digital agriculture technologies in India.

Launched in 2022, ITCMAARS has evolved into a full-stack “Farming as a Service” ecosystem supporting nearly 2.5 million farmers and over 2,180 Farmer Producer Organizations (FPOs) across 11 states. According to pilot estimates shared by ITC, the ecosystem has contributed to:
✅ 10–15% reduction in fertilizer usage
✅ 15–20% increase in crop yields
✅ Nearly 25% improvement in farmer incomes

The initiative aligns with the global International Day of Plant Health theme, “Plant Biosecurity for Food Security,” promoted by the FAO and IPPC, emphasizing the importance of early disease detection and sustainable farming practices.

Beyond Crop Doctor, the ITCMAARS ecosystem also includes:
🔹 AI-powered Crop Calendar
🔹 Fertilizer Calculator
🔹 “Krishi Mitra” AI agri co-pilot developed with Microsoft
🔹 Hyperlocal weather and advisory services
🔹 Digital market linkages and agri-finance access

As climate challenges and pest outbreaks continue to threaten agriculture, AI-driven platforms like ITCMAARS are showcasing how technology can strengthen farm resilience, improve productivity, and accelerate India’s transition toward climate-smart agriculture. 🚜🌾

#ITCMAARS #CropDoctor #Agritech #AIinAgriculture #DigitalFarming #SmartFarming #PlantHealth #FoodSecurity #AgriInnovation #PrecisionFarming #IndianAgriculture #FPO #SustainableFarming

2 months ago | [YT] | 1

Country Farmss English

Balwaan Krishi Acquires Farming Leader to Build India’s Largest Digital Agri Ecosystem

In a major development for India’s agritech sector, Balwaan Krishi has officially acquired digital agriculture platform Farming Leader, marking a strategic move to combine agricultural machinery, digital content, and farmer outreach under one ecosystem. The acquisition is expected to significantly strengthen Balwaan Krishi’s presence in the country’s rapidly growing digital agriculture market.

With this acquisition, Balwaan Krishi gains access to a farmer community of more than 15 million users across India through Farming Leader’s massive digital footprint. Farming Leader has built one of the country’s strongest agriculture-focused content communities with nearly 6.5 million YouTube subscribers, over 7.5 million Facebook followers, and more than 2.28 billion cumulative video views.

Founded in 2016 by Rohit Bajaj and Shubham Bajaj, Balwaan Krishi has emerged as one of India’s fastest-growing agricultural machinery brands focused on affordable mechanization for small and marginal farmers. The company currently offers a wide range of agricultural equipment and has already served more than one million farmers through a nationwide dealer network.

The acquisition is expected to transform Balwaan Krishi from an agri-equipment company into a large-scale digital agricultural ecosystem. According to reports, the company plans to expand into educational agriculture content, live machinery demonstrations, mandi updates, farmer fair coverage, regional-language agri videos, and farmer success stories.

Balwaan Krishi Co-Founder Rohit Bajaj stated that agricultural content has become one of the most powerful tools for farmer engagement and awareness. He emphasized that combining Farming Leader’s trusted farmer community with Balwaan Krishi’s products and distribution network would help create meaningful impact at scale.

As part of the transition, Farming Leader founder Darshan Singh will join Balwaan Krishi as Chief Marketing Officer (CMO), further strengthening the company’s digital and media expansion plans.

Industry observers see this acquisition as a major step toward building an integrated agri-media and agri-commerce ecosystem in India, where machinery, farmer education, digital content, and technology-driven solutions work together to improve productivity and accessibility for farmers nationwide

#CountryFarmss #Oneterrafoundation #Balwaankrishi #farmingleader

2 months ago | [YT] | 0

Country Farmss English

Today marked an important milestone as we held the first official meeting of One Terra Foundation.

The meeting was attended by myself, Mr. Sooraj Muralidharan, Corporate Trainer, and Mr. Sathish Kumar, Dairy Farmer & Dairy Consultant. We had meaningful discussions on the vision, roadmap, and initiatives that we aim to execute in the coming months.

Our initial focus will be on the dairy sector and working closely with organic farmers to create sustainable and impactful solutions. From strengthening farmer networks to promoting sustainable agricultural practices, we are committed to building a better ecosystem for farming communities.

This is just the beginning, and we look forward to collaborating with like-minded individuals and organizations who believe in sustainable agriculture, rural empowerment, and regenerative growth. 🌱🐄

#OneTerraFoundation #DairyFarming #OrganicFarming #SustainableAgriculture #FarmerEmpowerment #RuralDevelopment #AgriInnovation

3 months ago | [YT] | 2

Country Farmss English

A few days ago, I had the opportunity to capture a video at Nannilam Eco Village focusing on the practical use of Kanban boards in agriculture.

Mr. Santhosh, Business Development Executive at Nannilam Eco Village, shared valuable insights on how Kanban systems are being adapted to lean farming practices. It was interesting to see how a concept widely used in manufacturing and operations is now playing a vital role in improving efficiency, transparency, and workflow management in farming.

Lean farming is not just a theory here—it’s being implemented on the ground with structured systems that help farmers plan, monitor, and optimize their activities effectively.

🎥 A detailed video on this will be released soon—stay tuned!

Another noteworthy initiative from Nannilam Eco Village is their “Own an Acre” model. This opens up an opportunity for individuals outside the farming community to become investors and be part of a sustainable agriculture ecosystem.

It’s encouraging to see such innovative models bridging agriculture, technology, and investment.

#LeanFarming #Kanban #AgriInnovation #SustainableAgriculture #NannilamEcoVillage #AgriTech #FarmingFuture #CountryFarmss

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3 months ago | [YT] | 0

Country Farmss English

India Strengthens Banana Biodiversity Efforts with Launch of Field Gene Bank

In a significant push towards preserving agricultural biodiversity, the ICAR-National Research Centre for Banana has launched India’s first Banana Field Gene Bank, marking a major milestone in plant genetic conservation and sustainable agriculture.

The initiative aims to safeguard rare and indigenous banana varieties that are increasingly at risk due to changing farming patterns and declining cultivation interest.

The project was inaugurated by Trilochan Mohapatra, Chairman of the Protection of Plant Varieties and Farmers' Rights Authority, who emphasized the urgent need to protect genetic diversity in crops. He highlighted that structured conservation systems are critical to addressing the gradual loss of traditional varieties.

Under this initiative, farmers cultivating unique banana varieties can register with NRCB, enabling scientists to conserve, evaluate, and multiply these genetic resources for future agricultural use. The programme is designed not only to preserve biodiversity but also to facilitate large-scale utilization of valuable plant traits in modern farming systems.

Importantly, the initiative places farmers at the center of conservation efforts. Financial incentives and recognition are being offered to encourage participation. Farmer communities preserving rare varieties are eligible for awards of up to ₹10 lakh, while individual farmers can also receive financial support and national recognition for their contributions.

The gene bank aligns with broader national efforts to strengthen conservation systems for key crops such as banana, coconut, and paddy—ensuring long-term food security and climate resilience.

With traditional banana varieties gradually disappearing despite India being one of the world’s largest producers, this initiative is expected to play a crucial role in preserving both farmer-developed and scientific varieties. Experts believe that integrating scientific research with farmer participation can create a scalable model for conserving India’s rich agricultural heritage.

The Banana Field Gene Bank is poised to become a cornerstone in India’s efforts to balance innovation with conservation—ensuring that valuable crop diversity is protected for future generations.

#NRCB #CountryFarmss #CountryFarmss #Oneterrafoundation

3 months ago | [YT] | 1