A Clean, Discreet, Boost of Nicotine. Kick it with Lucy today!

Make the smart choice.
There’s nothing smart about smoking cigarettes. But only Lucy lets you discreetly, conveniently switch from tobacco products without making compromises on satisfaction and taste. Wherever you can chew gum, you can enjoy Lucy’s 4mg of pure nicotine per piece—in a range of genuinely delicious, sugar-free flavors.

You can take Lucy anywhere.
These days it’s more and more of a pain to use nicotine in public places. Tobacco products are illegal in most places and often frowned on where they’re allowed. Vapes are just as restricted as cigarettes. With their huge plumes and heavy scents, they’re a conspicuous hassle. No matter what you exhale, your friends and family don’t want to be around those clouds of chemicals. Fortunately, there’s Lucy—the perfect switch to satisfy you the polite way.