BASiC is a line of premium, professional, and retail hair care products from the top minds in the hair industry -- our lab is behind some of today's most popular brands. We've narrowed our line to deliver only what is needed to give customers bottom-line results. Plus we packed our products full of good-for-you ingredients like grain, fruit, and nut extracts in the highest quality formulations that you can find.
In addition, BASiC puts money in the pockets of the stylists and salons with unique business-building opportunities. With outstanding products, a simplified product line, and back-end business-building support, BASiC is a complete system designed to revamp the way you work as a stylist.
As one of the only naturally derived lines for professional use, we simplify your job by making bottom-line driven products that give results in less time with higher quality ingredients. You do not need 20 products to get one beautiful head of hair. Simply put-- Healthy Hair is just BASiC