THE CASUAL

THECAFÉ Poll: What Should We Break Down Next?

The newest episode of THECAFÉ is up now — check it out while you vote on what’s next!



We’ve got four stories lined up, but it’s up to you to decide which one we decode.

3 days ago | [YT] | 17

THE CASUAL

Our first episode of TheNextGEN drops today — and we’re starting with Auralee.

Auralee is subtle, fabric-first, and quietly taking over the fashion world. But here’s the real question:

Which direction do you think represents the future of Japanese fashion?


👉 Cast your vote now, then watch the premiere of TheNextGEN: Auralee later today to see how it all connects.

#TheNextGEN #Auralee #JapaneseFashion

2 weeks ago | [YT] | 17

THE CASUAL

Takahiro Miyashita has officially stepped down from The Soloist after 15 years. His final collection, The Black-and-White Realism, closes one of the most uncompromising chapters in modern fashion.

We dropped a new episode of THECAFÉ (our new free format series) breaking it all down — let us know what you think about Miyashita’s legacy and where he might go next

2 weeks ago | [YT] | 23

THE CASUAL

The next WTH is here: “How Japan Took Over America’s Denim” — a look at how Japan didn’t just adopt denim, they rebuilt it and made it their own. Dropping Sept.2!

Members Update
For members, the new lesson is live: “How to Use Time to Fuel Your Brand.” This one breaks down how pacing, patience, and timing can become one of the most powerful levers in building culture and business. Check it out soon in the Membership tab.

As always, Keep it Casual.

3 weeks ago | [YT] | 58

THE CASUAL

New Video Dropping SOON! But before that...

Which of these Japanese fashion pieces do you think had the biggest global impact?

7 months ago | [YT] | 28

THE CASUAL

For years, we’ve been told that certain items are essential in men’s fashion. But is that really true? Or is it just fashion dogma that limits personal style?

In our next episode, we're breaking down why the classic essentials model is outdated and introducing a new way to think about style—one that works for every aesthetic.

It’s all about Precision, Intention, and Expression (PIE). 🍰

Are your essentials really your essentials? Or are you just following a script? Voice your thoughts below!

7 months ago | [YT] | 69

THE CASUAL

🚨 NEW VIDEO DROPPING SOON! 🚨

Ever wonder why Japanese fashion just looks better? 👀 It’s not just the brands—it’s the cuts, fabrics, and intentional styling that make the difference.

In our next video, we’re breaking down the Japanese Fashion Starter Pack—not just what to buy, but how to build a wardrobe using the key silhouettes, details, and techniques that define modern Japanese style.

🛠 We’re covering:
✔️ Why tuck pants are everywhere in Japan
✔️ The secret behind no-break & slight-break hemming
✔️ How drop shoulder cuts create effortless silhouettes
✔️ Why classic sneakers & rugged derbies are staples
✔️ The vintage + accessory game that pulls it all together

This isn’t just a “buy this list”—we’re getting into how Japanese fashion actually works so you can apply it to YOUR style.

🔥 Question for you: What’s one Japanese fashion staple YOU think belongs in a starter pack? Drop your takes below & let’s talk! ⬇

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7 months ago | [YT] | 154

THE CASUAL

FALL/WINTER Japan Pick-ups Drops SOON! #KeepitCasual

10 months ago | [YT] | 105

THE CASUAL

As we dive into the final quarter of the year, it’s time to level up. For Q4 and beyond we’re shifting gears to a “show don’t tell” approach. Instead of just talking about the amazing brands and culture that come out of Japan, we’re going to bring them to you up-close and personal.

This means you’ll see us showcasing more of the brands we discuss on the channel, and exploring areas that will give you a deeper look into the Japanese fashion industry. From the iconic fashion hubs to the lesser-known spots that make Japan’s style scene one of a kind, we’ll be there, and you’ll be coming with us.

We’re stoked to share these upcoming adventures with you in this final push of 2024. Stay tuned and as always

Keep it Casual

11 months ago (edited) | [YT] | 351

THE CASUAL

Ever wonder why Japanese brands are masters at refining a man’s style as he ages? In the next episode of THELIST we'll be breaking down 6 Japanese brands that are perfect for upgrading your wardrobe and keeping your look fresh, mature, and timeless. Whether it’s classic cuts or modern silhouettes, these brands know how to elevate a grown man’s fashion game

In the meantime let us know which fashion upgrade you’re looking to make this Fall/Winter Season? Let us know in the comments below!

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11 months ago | [YT] | 217