90TheOriginal

In December 1989, Kevin Staab — founder of 90 The Original — met Chris Cornell, Kim Thayil, Matt Cameron and Jason Everman after a Soundgarden show at the Mason Jar in Phoenix.
He gave them the first box of 90 tees.
Two days later, outside the Whisky a Go Go in Los Angeles — the night they recorded Louder Than Live — this photo was taken. Chris is wearing the Stretch. The first 90 tee he ever wore.
Six weeks later, Kim Thayil was photographed wearing it in Chicago.
They actually wore it.
The Stretch has been gone since 1992. Today it's back. Limited quantity — and that's not a line.
We also just added Kim Thayil's new book to the 90 bookstore. Link in bio.

#soundgarden #chriscornell #kimthayil #grunge #90srock #vintagetee #90theoriginal #grungeculture #seattlemusic #louderThanLove #rockmerch #alternativerock

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3 weeks ago | [YT] | 351

90TheOriginal

Miss you Chris …
Chris Cornell 1964-2017

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1 month ago | [YT] | 824

90TheOriginal

We’ve added books to the store.
First drop: 20 titles.Rock stories, that shaped the music. More coming soon 👀
Which one are you picking first? Or tell us — which of these have you already read, and what should others start with?

#rockmusic

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2 months ago | [YT] | 48

90TheOriginal

Happy Birthday to Jeff Ament from Pearl Jam!

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3 months ago | [YT] | 302

90TheOriginal

Happy birthday Chris. Here in 90 The Original, we celebrate you everyday!

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11 months ago | [YT] | 1,292

90TheOriginal

We miss you Chris, today and everyday. 🤍

1 year ago | [YT] | 735

90TheOriginal

Happy 60th Birthday Krist Novoselic

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1 year ago | [YT] | 469

90TheOriginal

As part of remembering Kurt, we gathered a set of magazine covers that paid tribute to him after his death. These covers captured the shock and grief felt around the world in April 1994. From Rolling Stone to local weeklies, everyone tried to put into words what he meant to a generation. It’s heavy, but also a reminder of the impact he had. Swipe through the carousel to see how the media memorialized a voice that was truly one of a kind. Do you have any newspaper clips from your local newspaper? If so feel free to share ! #kurtcobain

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1 year ago | [YT] | 326

90TheOriginal

35 years ago, the world lost Andy Wood, but his music and spirit never faded. From Malfunkshun to Mother Love Bone, his voice, his words, and his dream of Love Rock still resonate today. He wasn’t just a frontman—he was a storyteller, a poet, a spark that helped ignite an entire movement. His songs remain timeless, reminding us of his magic, his passion, and the joy he brought to music. To honor his legacy, we’ll have something special available soon at 90 The Original—stay tuned. 💜 #AndyWood #MotherLoveBone #LoveRock

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1 year ago | [YT] | 150

90TheOriginal

Happy birthday Jeff Ament!

1 year ago | [YT] | 82