90 The Original is more than a brand; it’s a time capsule for the cultural heartbeat of the 1990s. We aim to preserve, celebrate, and expand the legacy of the 90s, starting with its grunge music roots and growing to encompass the broader stories, art, and culture of the decade.


90TheOriginal

Happy birthday Chris. Here in 90 The Original, we celebrate you everyday!

5 months ago | [YT] | 1,287

90TheOriginal

We miss you Chris, today and everyday. 🤍

7 months ago | [YT] | 736

90TheOriginal

Happy 60th Birthday Krist Novoselic

7 months ago | [YT] | 468

90TheOriginal

As part of remembering Kurt, we gathered a set of magazine covers that paid tribute to him after his death. These covers captured the shock and grief felt around the world in April 1994. From Rolling Stone to local weeklies, everyone tried to put into words what he meant to a generation. It’s heavy, but also a reminder of the impact he had. Swipe through the carousel to see how the media memorialized a voice that was truly one of a kind. Do you have any newspaper clips from your local newspaper? If so feel free to share ! #kurtcobain

8 months ago | [YT] | 324

90TheOriginal

35 years ago, the world lost Andy Wood, but his music and spirit never faded. From Malfunkshun to Mother Love Bone, his voice, his words, and his dream of Love Rock still resonate today. He wasn’t just a frontman—he was a storyteller, a poet, a spark that helped ignite an entire movement. His songs remain timeless, reminding us of his magic, his passion, and the joy he brought to music. To honor his legacy, we’ll have something special available soon at 90 The Original—stay tuned. 💜 #AndyWood #MotherLoveBone #LoveRock

9 months ago | [YT] | 146

90TheOriginal

Happy birthday Jeff Ament!

9 months ago | [YT] | 77

90TheOriginal

March 8 marks the anniversary of Superunknown, the album that took Soundgarden to #1 on the Billboard 200 and remains one of the most defining records of the ‘90s.
In The Day I Tried to Live clip, you can see Chris wearing our 90 The Original long sleeve and the Kim, Face tee—not because we sponsored it, but because they actually liked and wore our brand. That’s something we’ll always be proud of. Seeing our gear on the artists who shaped the music we love is beyond special.
Both the 90 logo long sleeve and Face tee are available now—grab yours and keep the spirit of the ‘90s alive. 
Link in bio. 🖤

#Superunknown #ChrisCornell #KimThayil #TheDayITriedToLive #90TheOriginal #Soundgarden

9 months ago | [YT] | 123

90TheOriginal

🔥 This Week Marks 31 Years of Spoonman 🥄 | The Story, the Sound & the Shirt 🔥

This week, we celebrate 31 years since Soundgarden released Spoonman—a track that changed everything. It was their first single from Superunknown, their first Grammy win, and a song that stood out with its raw energy and tribal rhythm. But did you know it started as a joke on a Pearl Jam bassist’s fictional mixtape? Or that the real Spoonman is still performing today?

📖 Read the full story on our blog! We cover:
🔹 Spoonman’s unexpected origins
🔹 The street performer who became part of Soundgarden history
🔹 The MTV special (watch it now on our YouTube!)
🔹 The legacy of this legendary track

🎥 Swipe to see Kim Thayil wearing our ‘Face’ tee from this era! This exact design was a bestseller before the fire, and only a few select designs have returned—including this one. LIMITED STOCK available now!

🚀 Don’t miss out—read the blog, watch the video, and grab the tee while you can! 🔗 Link in bio.

👇 Drop a 🥄 in the comments if Spoonman is still on your playlist!

#Soundgarden #Spoonman #KimThayil #ChrisCornell #Superunknown #GrungeHistory #90sRock #MTVArchives #RockTshirts #LimitedEdition

10 months ago | [YT] | 70