Chris Koerner on The Koerner Office Podcast

Now is the best time in history to make money publishing content.

But most people fail because the "research grind" is exhausting.

If you're manually checking accounts for ideas, you’re doing it wrong.

I just built an AI system that does my research for me while I sleep.

It scans top creators in any niche, identifies what’s viral, and sends a report straight to my inbox.

The goal? Stop reinventing the wheel.


The system?
• Takes 30 mins to set up
• Costs about $5/month
• Runs forever on autopilot

I used this exact logic to grow to 5M+ followers.

Stop guessing. Start automating.

16 hours ago | [YT] | 30

Chris Koerner on The Koerner Office Podcast

"Excellence is the capacity to withstand pain"

Never has there been more opportunity to get ahead & profit by embracing discomfort. You'll stand out even more.

This world has never been more comfortable. 3 swipes of your thumb & a milkshake appears.

You literally have to go out of your way to get uncomfortable for the 1st time in human history.

It's crazy! 99.999% of everyone that's ever lived would kill or die for mere comfort, and we have way too much of it.

And it's killing us.

So go find pain and discomfort!

Lift heavy things

Run an ultramarathon

Call in your toxic employee and just fire them already

Stop drinking, forever

Tell your spouse why you're acting stand-offish

Apologize

Don't eat for a few days

Stay up all night and code. Then stay up all day

Put your phone in a drawer for a week

Cold plunge

Go to bed at 9 and wake up at 4

Whatever it takes, it literally doesn't matter what you do, it just matters that you do it.

Every single time I've run an ultra I have the recurring thought "Why am I doing this? This is stupid."

It's not.

That discomfort will leak into every corner of my life and make me better.

Thank you ‪@MyFirstMillionPod‬ for the quote that inspired this highly caffeinated post.

19 hours ago | [YT] | 50

Chris Koerner on The Koerner Office Podcast

How to start a 95% margin collections biz:

My buddy worked for an HOA management co & the HOAs had 2 BIG problems:

1. TONS of homeowners were delinquent
2. The insane HOA collection costs were passed down to the good homeowners. Lose/lose

Hmm... He asked the obvious question:

"Why are the good homeowners having to pay for the sins of the bad ones?"

His boss simply said, "Because we make a ton of money on collections."

Hmmm...so now he realized he needed to:

1. Shift the burden of collection costs to the delinquent homeowner

2. Help the HOA management company make more money

He went to work by doing the following:

1. Downloaded years of collection data to determine how much was collected at 30 and 60+ days.

2. Determined how much they made by billing in advance for collections.

He now had a game plan:

1. Increasing late fee charges by 50%

2. Only collect those amounts from the delinquent homeowner AFTER they paid their full HOA dues.

In doing this they could:

1. Eliminate the "collection" expense from the HOAs P&L as the collections would be paid by the homeowner instead (BIG savings)

2. Increase revenues from the collection service line by 20%.

3. Improve "stickiness" with their HOA clients by offering them a product not available on the market

The risk: none of the revenue was guaranteed. He asked his boss if they could try it out with 5 HOAs, and he agreed.

The pitch was easy - He showed them their P&L with their collection costs, crossed it out with a sharpie and wrote "$0.00."

He told them that they would take the risk and would only collect when they were made whole.

"We are partners - if we do our job, we will get paid, otherwise... why should you pay us?"

Perfect alignment of interests.

He built a simple program to scrub the data and populate late letters and templates to upload into the billing system for tracking.

The program would scrub for payments received and determine how much money was collected for the HOA and due to them.

The program also built reports showing the HOA exactly how much they were saving and assessments collected.

It took one of his collection people 1 hour per day to run (at $15/hr), send letters, and upload the data.

It was a HUGE success.

Clients loved it.

They were making a TON more money. WIN-WIN.

They expanded the service to all of our clients with nearly a 70% conversion rate.

At the end of year 1, they had one employee, $2m in revenue, and a lot of happy clients.

His only regret? He should've done it as a separate company that he owned...

But guess what? Anyone with a phone and some excel skills could start this biz. The model is proven. Why not you?

THERE ARE 350,000 HOAs IN THE US! The man that did all this? None else but the brilliant Steven.

You can direct any questions to him. He coaches my son's basketball team and won coach of the year out of like a zillion other coaches.

And his calves are super just ok.

And then follow me too so I don't get jealous ‪@thekoerneroffice‬

1 day ago | [YT] | 92

Chris Koerner on The Koerner Office Podcast

My wife balances me out.

I’m all or nothing - she’s all things in moderation

She’s weighed the same for 20 years, I’ve been only fat or fit

She eats only 1 cookie, I have to either have 10 or swear off sugar for a year 😂

It benefits me at work, but I like her method more!

2 days ago | [YT] | 182

Chris Koerner on The Koerner Office Podcast

Six months ago, Hannah quit her corporate job because she was completely burned out. She just wanted more autonomy and something that felt meaningful.

So she started small.

First, a tiny farmers market in her front yard.
Then an $11/month snail mail club.

Fast forward and she now has 4,100 subscribers and nearly $50K/month in recurring revenue, with around $25K in profit.

No paid ads.
No complicated funnel.
Just telling her story online and sending real letters in the mail.

In this episode, we break down how it grew so fast, why people are craving physical products again, how she keeps churn low, and how this exact model could work for photographers, writers, hobbyists, or anyone with a niche.

4 days ago | [YT] | 13

Chris Koerner on The Koerner Office Podcast

Most people think you need trucks, tools, and a full crew to start a local service business.

Not true.

In this episode, I sit down with Jeff. He has a W2 job, a wife, two kids… and he started a concrete leveling business on the side. He doesn’t own the equipment. He doesn’t have employees. He just finds the jobs, subcontracts the work, and keeps the margin.

He’s already done nearly $20K in revenue, averages around $2,500 per job, and even had a $10K revenue week from just three jobs. We break down the exact math, how he gets leads, and what it would actually take to scale this to $10K/month in profit without quitting your job.

4 days ago | [YT] | 27

Chris Koerner on The Koerner Office Podcast

Kids like this today will be billionaires in a few decades.

It's a privilege to work with them on a regular basis!

The hard part is having to say no to 99% of them due to time constraints.

5 days ago | [YT] | 328

Chris Koerner on The Koerner Office Podcast

70% of US jobs are exposed to AI and the next 5 years are going to be wild.

Look, I’m not here to sell you "doom and gloom" but we have to look at the numbers.

Right now, about 25% of jobs could be fully performed by AI, and in sectors like healthcare, retail, and professional services, the disruption is already happening. If you are working in these industries, you don't just need to be aware, you need to be ready to pivot.

If you are curious about specific business ideas and practical ways to adapt, I break them down in more detail in the video attached below.

6 days ago | [YT] | 17

Chris Koerner on The Koerner Office Podcast

90% of niche franchises are fads. For every Chicken Salad Chick there’s 10 other concepts that failed.

Spoke to a guy last week that wanted to buy into an acai bowl franchise and I said NO!

Here’s exactly how I evaluate franchises in 4 tactical steps:

1. Google “Wisconsin franchise search” and search for the franchise in question.

Read the FDD (franchise disclosure document). Item 19 specifically. How much do these make and what’s the failure rate? Have ChatGPT look for red flags.

This is early early stage research. Lawyers come later. Don’t waste your time on a sales call to learn this stuff.

Do franchisors simply absorb or transfer failing units between owners to mask that true number? Happens all the time. You can’t know for sure unless you talk to a bunch of other owners.

2. Look up the Google search trends for the franchise concept. Açaí bowls may have longevity in Hawaii. But New Jersey?

This one chart below should be enough to prevent this guy from buying into the concept.

3. Has the franchisor hit “escape velocity yet?”

Just because it sold hundreds of territories doesn’t mean it’s a sure thing. These brands sound familiar?

Blimpie
Beef O’Brady’s
Souper Salad
Juice it Up
Any cupcake brand
Froyo brands

Niche food brands are ESPECIALLY dangerous. A line out the door in month 1 is more likely to be correlated with a short lifespan.

Lindy effect in full effect.

Food brands often have a regional loyalty that you can’t copy/paste in a new area and culture.

4. Seek for saturation.

Some of the best brands are already done. Saturated. You have to know what questions to ask!

I had a call with smash my trash a couple years back. They were blowing up. Everything was sunshine and rainbows on the webinar. When I got the guy on the phone he dodged every hard question like Reggie bush in 2004.

If you aren’t making the guy sweat then you aren’t digging deep enough.

The only territories they had left were residential, but residential was 10% of their business. But it took an hour of probing to finally get to the bottom of that! All the money was in the industrial zip codes.

Once the word is out you are likely too late to the party. But it’s not gonna stop them from continuing to sell territories.

You gotta find the Goldilocks zone:
past escape velocity but before saturation.

If this was helpful I’d love a follow ‪@thekoerneroffice‬

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6 days ago | [YT] | 46

Chris Koerner on The Koerner Office Podcast

Stop waiting for enough money. Start getting creative.

I get this question in my messages all the time: "Chris, I want to start a business or buy one, but I don't have any money". My answer?

Good.
Constraints = creativity

I am not here to give you generic advice about Kickstarter or basic seller financing. I am talking about being cheap, being tacky, and being creative enough to get what you want. I bought my first two houses while I was a broke college student waiting tables for $2.13 an hour plus tips. If I could do that in the middle of the 2008 financial crash, you can figure this out too because everything is figureoutable!

6 days ago | [YT] | 11