Tanner OBrien

Some of my clearest business decisions don’t happen at my desk.

They happen when I’m away from it.

Over the last couple of weeks, I stepped completely out of my normal work environment. No office. No Slack. No “quick thing before dinner.”
We took the family to Disney World.

And yes, it’s fun.
But the real value for me isn’t the rides.

It’s the mental distance.

When you remove yourself from the environment where problems are created, you finally get the perspective to solve them.

At Disney, I wasn’t reacting.
I wasn’t context-switching.
I wasn’t putting out fires.

Instead, I was reflecting.

We used that time to do what most owners never give themselves permission to do:
• Step back as a family
• Revisit what we actually want the next year to look like
• Get honest about what’s working, what’s not, and what needs to stop

That space is where the real clarity showed up.

Not just business clarity.
Life clarity.

What are we building toward?
What does success actually look like this year?
What needs to change if the goal is to retire my parents from the business by the end of 2026?

Here’s what I’ve learned:
If you never leave the work environment, your thinking stays trapped at the same altitude as your problems.

Distance creates altitude.
Altitude creates clarity.

Disney happens to be a place where my brain slows down, my guard drops, and my thinking sharpens. For you, it might be somewhere else. But the principle is the same.

Getting away isn’t irresponsible.
It’s strategic.

If you’re feeling stuck, reactive, or foggy right now, the answer probably isn’t “try harder.”

It’s “step away long enough to think clearly again.”

That reset is what set the tone for everything we’re building in 2026.

Sometimes, you don’t need more hustle.
You need a little magic ✨

5 hours ago | [YT] | 0

Tanner OBrien

Control the start. Let the day unfold.

Some days hit different. You know there’s weight coming, meetings, decisions, hard conversations, things outside your control.

So you handle what you can first.

For me? It’s this. The gym. The routine. The reset.

Not because it fixes everything. Because it steadies me before I walk into whatever’s next.
You don’t need to control the whole day. Just the first hour.

What’s your version of this?

2 months ago | [YT] | 0

Tanner OBrien

Your business isn’t the goal.

Sounds strange coming from a business coach, right?

But it’s true.

Your business is not the goal.
It’s the vehicle.

A vehicle for what?

Time freedom
Generational wealth
Margin to live life on your terms

When I see business owners stuck, stressed, and trapped in the very thing they built…

It’s usually because the business is driving them,
instead of the other way around.

The shift happens when you stop thinking like an operator
and start thinking like an investor.

That’s how you:
Turn a business into an asset
Buy back your time
Build something worth passing down

I didn’t always think this way.

But once I did, everything changed.

2 months ago | [YT] | 0

Tanner OBrien

Incredible conversation on the Rock Solid Podcast

3 months ago | [YT] | 0

Tanner OBrien

5 months ago | [YT] | 0

Tanner OBrien

Most business owners don’t have systems.
They just have habits.

The reason your business falls apart when you step away isn’t because your team can’t do the work—it’s because the process lives in your head.

Rule of thumb:
If something needs to be done more than once, it deserves a system.

Don’t wait for perfection. Start documenting the messy version.
Loom. Google Docs. Checklist on a whiteboard.
Whatever makes it repeatable.

Build the business once. Let the system run it daily.
That’s the path to time freedom and profit.

6 months ago | [YT] | 0

Tanner OBrien

The amateur trains until they get it right once…
The professional trains until they can’t get it wrong.

6 months ago | [YT] | 0

Tanner OBrien

Amazing results! ‪@actioncoachctx‬

1 year ago | [YT] | 0