BRANDEM™ Strategy

Walking through these Langhe vineyards with my wife, something clicked that I’ve been trying to articulate for months.

Every vintner here follows the same brutal truth: sequence is everything. Plant before you prune. Harvest before you age.

Rush the order & you kill the wine.

Startups die the exact same way.

After launching 12+ companies, raising $75M & angel investing in another 13, I keep watching founders make the identical mistake - they’re solving the right problems in the wrong order. Building product before brand architecture. Scaling before systems. Fundraising before fundamentals.

The breakthrough isn’t WHAT you do. It’s WHEN you do it.

This is why I built BRANDEM™ OS - a strategy framework that reveals your optimal sequence. Not some generic playbook, but YOUR specific order of operations based on your market position, competitive landscape & growth stage.

Because here’s what elite founders refuse to connect: timing isn’t luck. It’s methodology.

That SaaS founder who raised $12M didn’t skip brand strategy - she sequenced it perfectly at month 4, not month 24.

That marketplace that hit $50M ARR weaponized community before they built features.

Meanwhile, 67% of startups are still treating strategy like a nice-to-have instead of the operating system that determines whether you scale or stall.

Mark my words - the companies dominating 2026 will be the ones figuring out their sequence right now.

Travel forces perspective. Perspective reveals patterns. Patterns become frameworks.

Sometimes the best strategy insights come when you’re 4,000 miles from your laptop.

What’s your take - have you noticed sequence patterns in successful vs struggling companies?

5 months ago | [YT] | 3

BRANDEM™ Strategy

Consistency is key!

1 year ago | [YT] | 2

BRANDEM™ Strategy

Hola! I’m back after a four-month hiatus from social media and LinkedIn. During my time away, I traveled, worked closely with a client on rebranding and transitioning their business, and focused on my well-being with daily 5-mile walks and meditation. I'm ready to get back onto the highway! 👋

1 year ago | [YT] | 2

BRANDEM™ Strategy

In today’s Founderama LIVE episode (10:30 AM EST / 3:30 PM UTC), I talk to my friend Tony Drummond, President of Moonbound Consulting, who specializes in demystifying Web3 and guiding founders on their journey. I will pick Tony’s brain to discover how Web3 founders can navigate the treacherous landscape!

youtube.com/live/GzM1MFs7V88

#founders #web3 #web3startups #web3founders #tokenomics #founderama

2 years ago | [YT] | 0

BRANDEM™ Strategy

Join me for a live episode to explore the biggest mistake that seed-stage startups make and how to avoid them. We'll discuss real-world examples and provide practical tips for identifying and mitigating this mistake, which can significantly impact your startup's chances of success.

2 years ago | [YT] | 0

BRANDEM™ Strategy

Join me every week for a powerful LIVE event where I share insights, strategies, and experiences from the startup funding, growth, scale, and exit worlds!

With over a dozen angel investments and four successful exits in the past few years, I will share my expertise and guide you through the challenges and opportunities of the startup journey.

During each event, you can ask questions and interact with me.

Whether you're just starting your entrepreneurial journey or looking to take your startup to the next level, this LinkedIn LIVE event is a must-attend!

2 years ago | [YT] | 0

BRANDEM™ Strategy

Quick question to my dear community -

Do you like to see videos on topics other than just branding? This could be things like:

1) How to start a business or grow one
2) Managing work-life balance as an entrepreneur
3) Reviews of brands or entertainment or even world events

The thought is this: for years I have had this Youtube channel as "Awaken Your Brand" but I feel that I have so much experience to share, that it is becoming restrictive in terms of topics.

I am now trying to experiment with the "Awaken Your World" concept.

Let me know what you would like to see videos about. Ask me questions or suggest topics.

I have 25+ years of experience with building businesses, advising and coaching founders and entrepreneurs to scale their businesses, traveling the world (56 countries visited and counting), and more. I have a lot to share!

PS: I changed the channel name that is visible on top to my name "Mash Bonigala". Do you think that has any impact on how you perceive this channel?

3 years ago | [YT] | 3

BRANDEM™ Strategy

Going into 2022, be sure to understand your customer's journey to increase your revenue and profits.

4 years ago | [YT] | 0

BRANDEM™ Strategy

Hey brand builders - due to popular demand, I am starting my live streams again and the first one is this Friday at 9 AM EST (August 27th) and is a LIVE Q&A about building brands. If you are on a journey of building a successful brand and you have questions, come and ask me this Friday!

Here is the link: https://youtu.be/cmON-04mSok

4 years ago (edited) | [YT] | 4

BRANDEM™ Strategy

BRAND SUCCESS LIVE Q& A
Live Q&A with Master Brand Strategist - Mash. Come and ask questions on your most frustrating brand development and success problems and get free advice and guidance.

youtube.com/awakenyourbrand/live

4 years ago | [YT] | 0