NOVOCHEM INDIA

SLS Needles Explained | Uses, Benefits & Industrial Applications

5 days ago | [YT] | 9

NOVOCHEM INDIA

The Brightest Optical brightner - Archroma Ultraphor PWC-R

1 month ago | [YT] | 7

NOVOCHEM INDIA

👉 Switch Today! Contact us for samples: +91 9310331654

🚀 Novochem Green STTP: Clean Better, Responsibly.

✅ Eco-Safe: 100% Phosphate-Free & Biodegradable
✅ Powerful Cleaning: Matches or Beats STPP Performance
✅ Fabric Care: Prevents Graying, Keeps Clothes Brighter
✅ Global Compliance: Approved Worldwide (EU, US, Asia)
✅ Cost-Smart: Avoid Fines, Future-Proof Your Products
✅ Consumer Demand: Meets the Need for Green Products

1 month ago | [YT] | 9

NOVOCHEM INDIA

follow @braxoindia - www.instagram.com/braxoindia/

to explore innovation that cleans, protects, and shines — powered by Novochem’s quality and expertise.

Explore more at braxo.in/

Novochem presents Braxo India — redefining home cleaning with innovation, shine & trust. 🧼✨

2 months ago (edited) | [YT] | 15

NOVOCHEM INDIA

📢 LIVE Q&A SESSION TODAY! 📢

Got questions about detergents, raw materials, or manufacturing? Novochem is here to help!

Join us LIVE today from 5:00 PM to 6:00 PM (IST) right here on our YouTube channel!

We'll be answering all your doubts related to:

Detergent Raw Materials

Product Formulations

Machineries & Equipment

Consultancy & Training

And anything else detergent-based!

Don't miss this opportunity to get direct answers from the experts. Set your reminders and get your questions ready!

#Novochem #LiveQandA #DetergentRawMaterials #DetergentFormulation #DetergentIndustry #AskMeAnything #LiveSession #India #Chemicals #Manufacturing #Consultancy #Training

4 months ago | [YT] | 7

NOVOCHEM INDIA

📢 Live Q&A Session Today!
Join me today from 5 PM to 6 PM for a live session where I’ll be answering your questions in real time.
This is a great opportunity to interact, clarify your doubts, and have meaningful discussions.

✅ Set a reminder and bring your questions!
See you live!

4 months ago | [YT] | 13

NOVOCHEM INDIA

🧴✨ How to Make Liquid Detergent at Home/Business Level ✨🧴

Tired of high-cost detergents? Want to learn a simple, low-cost, and professional formula for liquid detergent? 🚀
In this video, we’ll show you the step-by-step process of making high-quality liquid detergent that gives powerful cleaning, rich foam, and long-lasting freshness. 🌸💧

✅ Easy to make
✅ Perfect for home use or small business startup
✅ Cost-effective & profitable formula

👉 Don’t miss this complete guide — it’s your chance to learn and start your own detergent business today!

#LIQUID #LIQUIDDETERGENT #STARTUP #MANUFACTURING #MAKING #PROCESS

4 months ago (edited) | [YT] | 14

NOVOCHEM INDIA

🔥🚀 Big Announcement 🚀🔥

📢 Novochem is going LIVE on YouTube! 🎥✨

🗓 Date: Tomorrow
⏰ Time: 5 PM - 6PM
📍 Where: OUR NOVOCHEM YOUTUBE CHANNEL

💡 What’s special?
👉 I’ll be answering your LIVE doubts & queries
👉 Get real-time solutions to your problems
👉 Open session – ask me anything related to detergents, chemicals, business & more!

🎯 Don’t miss this golden chance to interact LIVE with me!

✅ Hit the reminder button 🔔 and join tomorrow!
💬 Drop your questions in the comments & I’ll take them LIVE.

⚡ Knowledge + Fun = Novochem LIVE ⚡

4 months ago | [YT] | 12

NOVOCHEM INDIA

Ultraphor PWC-R is a product line of optical brightening agents (OBAs) that originally belonged to the German company BASF. In 2019, Archroma acquired this specific business from BASF.**

Here’s a detailed breakdown of what that means:

### 1. What is Ultraphor PWC-R?

* *Product Type:* It is an *Optical Brightening Agent (OBA)*, also known as a fluorescent whitening agent (FWA).
* *Function:* OBAs are dyes that make white materials appear brighter and whiter. They work by absorbing invisible ultraviolet light and re-emitting it as visible blue light, which counteracts the natural yellowish tint of materials like textiles, paper, and plastics.
* *Application:* The "PWC" series from BASF was particularly famous and highly regarded in the *textile industry* for whitening polyester and its blends (e.g., polyester-cotton). They are applied during the high-temperature dyeing process.

### 2. The BASF and Archroma Connection

* *Historical Owner:* For decades, Ultraphor was a flagship brand of BASF's pigments and chemicals division.
* *The Acquisition (2019):* In a strategic move, *Archroma* (a global leader in specialty chemicals) acquired BASF's *Textile Chemicals business*. This was a major acquisition that included:
* The *Ultraphor* brand and product line (including PWC-R and others).
* Other dye and chemical product lines.
* Intellectual property, technologies, and customer contracts.
* The state-of-the-art production site in *Bangladesh*.

### 3. Who is Archroma?

Archroma is a Swiss-based company that has grown significantly through acquisitions to become a powerhouse in color and specialty chemicals. They focus on sustainable and innovative solutions for textiles, paper, adhesives, coatings, and more.

By acquiring the Ultraphor line, Archroma significantly strengthened its portfolio of high-performance OBAs and dyes for synthetic fibers.

### Summary Timeline:

| Time Period | Owner | Status of Ultraphor PWC-R |
| :--- | :--- | :--- |
| Pre-2019 | *BASF* | A core product within BASF's textile chemicals portfolio. |
| *2019* | *Acquisition* | Archroma buys BASF's textile chemicals business, including the Ultraphor brand. |
| Post-2019 - Present | *Archroma* | *Ultraphor PWC-R is now an Archroma product.* It is manufactured, sold, and supported by Archroma's global network. |

### What This Means for You:

If you are looking for Ultraphor PWC-R today, you must contact *Archroma*, not BASF.

* *Archroma's Website:* You can find information on their optical brighteners, including the legacy Ultraphor products, on their official site.
* *Product Continuity:* Archroma continues to produce the product with the same specifications and quality, ensuring supply continuity for existing customers.
* *Innovation:* Under Archroma, the product may see further development integrated with Archroma's own sustainable and advanced chemical technologies (e.g., their EarthColors, Smartrepel Hydro, etc.).

*In conclusion: Ultraphor PWC-R is a high-performance optical brightener for polyester that is now owned and produced by Archroma, following their acquisition of BASF's textile chemicals business in 2019.*

#CBSX #POLYMER #OPTICALBRIGHTNER #ULTRAPHOR #DETERGENT # DETEREGENT #POWDER #BRIGHT #BRIGHTCLOTHES

5 months ago | [YT] | 15

NOVOCHEM INDIA

Which Braxo feature matters MOST to you? Vote below! ⬇️

5 months ago | [YT] | 2