The roots of all goodness lie in the soil of appreciation for goodness. ~ Dalai Lama

Goodness touches us like nothing else does and the beauty of this virtue is that each one of us has an unlimited quota within us to make a difference. There is an incessant capacity in each one of us to add value to life. We just need to know how to do it.

CHETNA is an idea, a mission to identify, appreciate and reward ordinary people for the acts of goodness carried out by them in their daily lives. These could be both random and regular acts of goodness. To turn this unique idea into a reality Prama Jyoti Foundation has joined hands with Democracy News Live. Together they have given this idea a shape in form of ‘The Chetna’.

Chetna is a celebration of humanity which brings inspiring stories of individuals into light through short videos and promote those on different platforms be it social media, digital media, TV, Radio or print media. Together we will tell stories and reward the trend setters.