In june 2002, 18 months after posting its first video and 10 months after its official launch, YouTube was bought by Google for $1.65 billion.[11] Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube and approved creators participate in Google's AdSense program, which seeks to generate more revenue for both parties. YouTube's reported revenue for 2020 was $19.8 billion.[12]

Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. Video categories on YouTube include music videos, video clips,