The Data Malarkey podcast – and it’s audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there’d be rather less data malarkey about.


Data Malarkey

👉 REALLY EXCITING OPPORTUNITY to join me for some LIVE TRAINING on 23rd October 2025.

I'm running a LIVE Online Masterclass - Supercharge Your Sales with Data Storytelling.

I appreciate that not everyone can travel to in-person training, so this is for you if you've wanted to increase your data storytelling skill level.

It’s especially relevant for:

👉 Sales and business development teams looking to win more business
👉 Marketing and insight professionals who need to tell stories that convert
👉 Bid and proposal writers trying to make numbers speak louder
👉 Consultants, advisors and agencies who pitch high-value services
👉 Anyone who knows their ideas or offers deserve more attention than they’re getting

ALL THE DETAILS YOU NEED ARE HERE: www.usingdatasmarter.com/supercharge-your-sales

It would be great to see you on the live training session and to connect more.

2 months ago | [YT] | 0

Data Malarkey

Looking for a keynote speaker who can actually make your audience feel something about data?

Meet Sam Knowles (Me)... the master data storyteller - turning raw numbers into compelling, human stories that inspire action.

Sam isn’t just a speaker. He’s The Authority in Data Storytelling, with 30+ years of experience advising national and global brands, a PhD in psychology, and a powerful stage presence that has left audiences energised across business, government, and the third sector.

🎤 Whether it’s kicking off a conference, delivering insight at a corporate event, or leading a deeper session for your team, Sam brings:

✅ Actionable insights (not just theory)
✅ A storytelling approach rooted in psychology
✅ Engagement, humour, and clarity (yes, even with spreadsheets!)
✅ Real-world frameworks you can actually use

Just listen to the feedback:

“Engaging, informative and fun...”
“Excellent session – great questions, great delivery.”
“You made data… human. And even better, useful.”

Want Sam to speak at your event?

👉 Visit www.usingdatasmarter.com/speaking-engagements to discuss your keynote needs.

Let your next event be the one people remember, because it made data come alive.

#KeynoteSpeaker #DataStorytelling #SamKnowles #ConferenceSpeaker #EventPlanning #InsightAgents #DataMalarkey #LeadershipEvents #CorporateTraining

6 months ago | [YT] | 2

Data Malarkey

Most organisations are swimming in data… and still struggling to make sense of it.

In this free webinar, I share the core ideas behind my Using Data Smarter approach - how to ask sharper questions, find genuine insights, and tell stories that actually have an impact.

If you’ve ever felt like you or your organisation could be doing more with the data it already has, this is a good place to start.

It’s not about dashboards. It’s about decisions.

Watch the 15 minute session here: www.usingdatasmarter.com/aboutdatastorytelling

More brand new content coming soon.

8 months ago | [YT] | 2