Our humble beginnings started in the countryside of Fukuoka, Japan, with the vision of building the world's first innovative Muslim lifestyle brand. Our mission is to inspire God-consciousness into everyday living through original, well-designed Muslim essentials and lifestyle products. We innovate products according to the lifestyle needs of young Muslims, because we believe that doing our duty as Muslims deserve the very best.

Each of the projects below started as a crowdfunding (pre-production) campaign for an average of one month each, which contributed funds for the commencement of our mass production. Since our launch in 2017, all our campaigns have been 100% funded and we are entirely grateful to our growing pool of supporters who back our cause.