First Smoke of the Day

Same hoodie. One of them is a brand.

Lance spent years hearing no. Can't get the embroidery that close to the edge. Can't go that big. Can't mix those processes on one garment. Every shop, same answer.

Then he found Nathan at Woodward Collective in Detroit. Chenille, PVC, 3D puff, black on black rubber, custom interior labels, all on one piece. And he breaks down what it actually costs to make.

Head over to fsotd.com for the full breakdown.

Anyone who's tried to make merch: what's the one thing you got told was impossible? 👇

4 days ago | [YT] | 0

First Smoke of the Day

He was on a client call when Rogan played his video. Now he's gaining about a thousand followers a day.

All of it from breaking down where California's money actually goes. Around 18 billion spent on high speed rail so far, projections running up to 230 billion, and still no train. He says the line is projected to take 30 years. He thinks China would have done it in two months.

New episode is live, and fsotd.com has the full conversation.

So which is it?

4 days ago | [YT] | 5

First Smoke of the Day

600,000 followers. Gone while he was in the air.

He was flying to Chicago to pitch investors. Landed, turned on his phone, and the account was deleted. Business worthless overnight, pitch the next morning.

So he walked around Chicago taking verification photos holding up the recovery code. Got it back a few hours later, then went and pitched.

He never sold weed. Just bongs. The feds still investigated him.

The full sit-down is over on fsotd.com.

Who here has lost an account overnight? What did it cost you? 👇

4 days ago | [YT] | 1

First Smoke of the Day

A thousand bongs a day. For a year. Over a million sold.

His salary when he sold the company was $90,000. That was the highest it ever got, on a business that did over 50 million in revenue.

For the first year and eight months he put nothing in his own bank account. Rent and McDonald's came out of the business. That was it.

fsotd.com has the complete episode.

Founders, be honest: how long did you go without paying yourself? 👇

5 days ago | [YT] | 0

First Smoke of the Day

Everyone told him he killed it. He was terrified.

$10 million sale. A third cash, two thirds stock. The stock dropped from $8 to $1, he owed a seven figure tax bill on money he didn't have yet, and for two years the worst case was walking away with a fraction of it.

The money isn't the money until it's in the bank.

Catch the complete conversation at fsotd.com.

If someone offered you $10M for your business but two thirds was stock, would you take it? 👇

6 days ago | [YT] | 0

First Smoke of the Day

A New Yorker just said 420 should move to Miami.

Hopelord's words, not ours. He loves New York, calls it the best city in the world, and still thinks it's time to switch it up. PuffCon takes over whole blocks now. You can't even walk through the park.

New episode is live, and the full conversation is waiting at fsotd.com.

So where should it go?

1 week ago | [YT] | 8

First Smoke of the Day

One toy. One year.

3D render, find a factory that'll take the call, prototypes, shipping. All of that before anybody ever holds it.

Hopelord's obsessed with how things feel, not just how they look. Blazy said on another podcast that when he buys a lighter sleeve, he buys Talking Terps, purely because of the texture. Made in the USA, almost velvety in the hand.

The whole sit-down is up on fsotd.com.

Anybody who's made a physical product: what part took way longer than you thought it would? 👇

1 week ago | [YT] | 0

First Smoke of the Day

Twenty five thousand dollars. For one clone. He's paid it and he's sold it, over and over.

Copycat Genetics broke down the whole clone economy on the pod. How he put up 20 bands for Gary Payton, made his money back taxing a few people, then leaked it so everybody could get it. His take: the cuts you buy for $500 today only exist because somebody paid to break them open.

He also gets into the cease and desists he ripped up, and the one that actually made him pull product.

New drop is live. Go watch it.

Real question: is breaking a cut open good for the game, or is it just theft with better marketing? 👇

1 month ago | [YT] | 3

First Smoke of the Day

Ankle monitor on. Suspended sentence. Fifteen years if he got caught growing.

He planted seeds that same day.

Copycat Genetics did 30 months, then another 24, and says the only time he wasn't growing was when he was behind bars. He walked out broke, put seeds in a paper towel, and started over from nothing.

New drop is live. Go watch it.

Serious question: would you have planted that day, or waited the probation out? 👇

1 month ago | [YT] | 1

First Smoke of the Day

Three people at a gas station heard him reading lines into his phone and called the cops. He got surrounded before he ever hit record.

CJ Humboldt makes the skits nobody else will touch. Some of them cost his friends jobs. Some of them his neighbors called the police over. And a couple never made it online at all.

New drop is live. Go watch it.

Real question: where's the line for you on comedy? Is there anything a skit shouldn't touch, or is nothing off limits? 👇

1 month ago | [YT] | 0